MICROSOFT SYSTEM MARKETING LIMITED
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Next accounts due
2027-03-31 (in 10mo)
Last filed for 2025-06-30
Confirmation statement due
2026-07-07 (in 2mo)
Last made up 2025-06-23
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£2M
+429.3% vs 2024
Employees
113
+27% vs 2024
Profit before tax
£3M
+29% vs 2024
Name history
Renamed 1 time since incorporation
- MICROSOFT SYSTEM MARKETING LIMITED 2003-04-16 → present
- MICROSOFT SYSTEM SALES U.K. LIMITED 2002-12-16 → 2003-04-16
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-06-30
| Metric | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Turnover | £24,691,000 | £37,190,000 | |
| Operating profit | £2,791,000 | £3,613,000 | |
| Profit before tax | £2,597,000 | £3,349,000 | |
| Net profit | -£800,000 | £2,012,000 | |
| Cash | — | — | |
| Total assets less current liabilities | £1,116,000 | £2,817,000 | |
| Net assets | -£614,000 | £2,022,000 | |
| Equity | -£614,000 | £2,022,000 | |
| Average employees | 89 | 113 | |
| Wages | £8,311,000 | £10,517,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Operating margin | 11.3% | 9.7% | |
| Net margin | -3.2% | 5.4% | |
| Return on capital employed | 250.1% | 128.3% | |
| Current ratio | 0.58x | 0.28x | |
| Interest cover | 11.39x | 13.69x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101 Reduced Disclosure Framework
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte Ireland LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements are prepared on a going concern basis. The Company and the Microsoft Group have considerable financial resources. As a consequence, the directors believe that the Company is well placed to manage its business risks successfully. The Company has a letter of support that Microsoft Corporation will guarantee the solvency of the Company and provide it with sufficient financing resources for at least 12 months from the date of signing. The directors have a reasonable expectation that the Company and the group have adequate resources to continue in operational existence for the foreseeable future and the directors continue to adopt the going concern basis in preparing the annual report and financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 11 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| REED SMITH CORPORATE SERVICES LIMITED | Corporate Secretary | 2011-08-16 | — | — |
| HARDMAN, Darren | Director | 2024-11-01 | Jun 1977 | British |
| KIVIAT, Leigh Anne | Director | 2026-01-16 | Apr 1976 | American |
| ORNDORFF, Benjamin Owen | Director | 2006-03-07 | Sep 1971 | American |
Show 11 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| RB SECRETARIAT LIMITED | Corporate Nominee Secretary | 2002-12-16 | 2011-09-01 |
| BAKER, Alistair James | Director | 2004-08-23 | 2006-07-31 |
| BARCLAY, Clare Louise | Director | 2020-10-01 | 2024-10-31 |
| DOLLIVER, Keith Ranger | Director | 2004-12-31 | 2026-01-16 |
| FAY, Kevin John | Director | 2002-12-17 | 2004-12-31 |
| FRAZER, Gordon Robert | Director | 2006-07-31 | 2012-06-30 |
| ROSE, Cindy Helen | Director | 2016-09-01 | 2020-10-01 |
| SEETHOFF, John Alfred | Director | 2002-12-17 | 2006-03-07 |
| VAN DER BEL, Michel | Director | 2012-06-30 | 2016-10-03 |
| RB DIRECTORS ONE LIMITED | Corporate Nominee Director | 2002-12-16 | 2002-12-17 |
| REED SMITH CORPORATE SERVICES LIMITED | Corporate Director | 2011-08-16 | 2011-08-16 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 93 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-12 | AA | accounts | Accounts with accounts type full | |
| 2026-01-23 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-23 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-07 | AA | accounts | Accounts with accounts type full | |
| 2024-12-18 | TM01 | officers | Termination director company with name termination date | |
| 2024-12-05 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-05 | CH04 | officers | Change corporate secretary company with change date | |
| 2024-07-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-05 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-04-22 | AA | accounts | Accounts with accounts type full | |
| 2023-07-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-04-08 | AA | accounts | Accounts with accounts type full | |
| 2022-07-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-04-06 | AA | accounts | Accounts with accounts type full | |
| 2021-07-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-19 | AA | accounts | Accounts with accounts type full | |
| 2021-03-17 | CH01 | officers | Change person director company with change date | |
| 2020-11-19 | AP01 | officers | Appoint person director company with name date | |
| 2020-11-19 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30
-
Turnover
+50.6%
£24,691,000 £37,190,000
-
Cash
—
Not reported
-
Net assets
+429.3%
-£614,000 £2,022,000
-
Employees
+27%
89 113
-
Operating profit
+29.5%
£2,791,000 £3,613,000
-
Profit before tax
+29%
£2,597,000 £3,349,000
-
Wages
+26.5%
£8,311,000 £10,517,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers