ADVANCED DIRECT MAIL LIMITED
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Next accounts due
2026-11-30 (in 6mo)
Last filed for 2025-02-28
Confirmation statement due
2026-10-08 (in 5mo)
Last made up 2025-09-24
Watchouts
None on the register
Cash
£4M
+46.4% vs 2024
Net assets
£4M
+0.1% vs 2024
Employees
29
-31% vs 2024
Profit before tax
£964K
+0.6% vs 2024
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-02-28
| Metric | Trend | 2024-02-29 | 2025-02-28 |
|---|---|---|---|
| Turnover | £21,363,622 | £19,625,239 | |
| Operating profit | £1,022,770 | £1,033,952 | |
| Profit before tax | £958,402 | £964,018 | |
| Net profit | £722,213 | £829,429 | |
| Cash | £2,416,254 | £3,537,111 | |
| Total assets less current liabilities | £4,300,212 | £4,287,983 | |
| Net assets | £4,139,506 | £4,144,182 | |
| Equity | £4,139,506 | £4,144,182 | |
| Average employees | 42 | 29 | |
| Wages | £1,483,345 | £1,340,219 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-02-29 | 2025-02-28 |
|---|---|---|---|
| Operating margin | 4.8% | 5.3% | |
| Net margin | 3.4% | 4.2% | |
| Return on capital employed | 23.8% | 24.1% | |
| Current ratio | 1.76x | 1.82x | |
| Interest cover | 15.89x | 14.78x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Michael Dufty Partnership Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“These financial statements have been prepared on a going concern basis. The director anticipates that the company will continue to be profitable in the forthcoming period and in the foreseeable future. It is anticipated that the company will maintain positive cash flow, sufficient to meet finance obligations as they fall due.”
Significant events
- “During the financial year, the company has not increased its bank borrowings and continues to maintain sufficient cash reserves to support the future development plans of the company.”
- “The company continues to engage in research and development activities which aim to improve processes and the service offering to customers.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BARRATT, Jillian Mary | Secretary | 2003-02-05 | — | British |
| BARRATT, Terence Ralph | Director | 2003-02-05 | Dec 1970 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TAYLOR, Lorna | Secretary | 2002-09-24 | 2003-02-05 |
| ASTON, Stephen William | Director | 2002-09-24 | 2003-02-05 |
| KIDSON, Aidan | Director | 2004-02-28 | 2007-04-30 |
| RAY, Julie Elizabeth | Director | 2005-09-15 | 2023-03-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Advanced Direct Mail Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2017-03-06 | Active |
| Mrs Jillian Mary Barratt | Individual | Shares 25–50%, Voting 25–50% | 2016-09-24 | Ceased 2017-03-06 |
| Mrs Julie Elizabeth Ray | Individual | Appoints directors | 2016-09-24 | Ceased 2017-03-06 |
| Mr Terence Ralph Barratt | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-09-24 | Ceased 2017-03-06 |
Filing timeline
Last 20 of 86 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-07 | AA | accounts | Accounts with accounts type full | |
| 2025-09-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-04 | AA | accounts | Accounts with accounts type full | |
| 2024-10-24 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-08 | AA | accounts | Accounts with accounts type full | |
| 2023-10-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-02 | AA | accounts | Accounts with accounts type full | |
| 2022-11-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-11-30 | AA | accounts | Accounts with accounts type full | |
| 2021-09-28 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-02-26 | AA | accounts | Accounts with accounts type full | |
| 2020-10-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-12-04 | AA | accounts | Accounts with accounts type full | |
| 2019-09-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2018-12-06 | AA | accounts | Accounts with accounts type full | |
| 2018-09-27 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2018-01-26 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2018-01-26 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2018-01-26 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-02-28 vs 2024-02-29
-
Turnover
-8.1%
£21,363,622 £19,625,239
-
Cash
+46.4%
£2,416,254 £3,537,111
-
Net assets
+0.1%
£4,139,506 £4,144,182
-
Employees
-31%
42 29
-
Operating profit
+1.1%
£1,022,770 £1,033,952
-
Profit before tax
+0.6%
£958,402 £964,018
-
Wages
-9.6%
£1,483,345 £1,340,219
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers