MUSEUM OF BRANDS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-04 (in 11mo)
Last made up 2026-03-21
Watchouts
Cash
£69K
-71.6% vs 2023
Net assets
£49K
-74.4% vs 2023
Employees
13
0% vs 2023
Profit before tax
-£163K
-320.9% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
5 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 3 times since incorporation
- MUSEUM OF BRANDS LIMITED 2019-05-23 → present
- MUSEUM OF BRANDS, PACKAGING AND ADVERTISING 2006-07-28 → 2019-05-23
- MUSEUM OF PACKAGING AND ADVERTISING 2002-08-12 → 2006-07-28
- OPIE'S MUSEUM OF ADVERTISING AND PACKAGING 2002-03-25 → 2002-08-12
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £314,027 | £311,965 | |
| Operating profit | — | — | |
| Profit before tax | -£38,774 | -£163,198 | |
| Net profit | £1,691 | -£142,334 | |
| Cash | £241,639 | £68,652 | |
| Total assets less current liabilities | — | — | |
| Net assets | £191,367 | £49,033 | |
| Equity | £191,367 | £49,033 | |
| Average employees | 13 | 13 | |
| Wages | £312,972 | £314,753 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Net margin | 0.5% | -45.6% | |
| Current ratio | 2.41x | 1.81x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Goldwins Chartered Accountants
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- MUSEUM OF BRANDS LIMITED · parent
- Museum of Brands Trading Limited 100%
Significant events
- “From January to December 2024, 42,941 people visited the Museum (45,311 in 2023), a decrease of 5.3% from the previous year.”
- “2024 was another busy year for new exhibits and displays. Britain's Top 100 Grocery Brands which opened in March and ran for twelve months.”
- “In April 2024 we re-released 80 of the Brand Histories”
- “On 7 June we launched Memory and Remedy featuring the screen-prints of British artist, Carey Bennett.”
- “November 2024 saw the launch of Ad Women in collaboration with the History of Advertising Trust...”
- “In February 2024 we launched our new workshop, Smoothie Lab, in collaboration with and funded by innocent Smoothies.”
- “2024 was our final year of Living Brands, a three-year project to share our evocative brand heritage collection with a national audience of people living with dementia and those that support them.”
- “A Museum Access Training Policy was implemented in July 2024 as part of ongoing volunteer training to support participants with access needs.”
- “In 2024 a total of £92,501 (£263,705) of development income was raised, the drop compared to 2023 reflecting the funders for the Dementia outreach project postponing their application windows by a year.”
- “During 2024 we suffered a significant loss of £142,334 due to continuingly difficult economic climate for all cultural organisations. As a result our reserves decreased to £49,033 (£191,367).”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BOTJE, Paul | Secretary | 2024-07-04 | — | — |
| GRIFFIN, Christopher John | Director | 2021-05-27 | Jul 1957 | British |
| HAWKINS, Kenneth Arthur | Director | 2019-04-04 | Oct 1950 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BURGESS, David Patrick Henry | Secretary | 2002-03-25 | 2003-04-11 |
| CHEW, Jeffrey | Secretary | 2003-04-11 | 2018-10-24 |
| SAUNDERS, Martin Orpen | Secretary | 2018-10-24 | 2023-10-13 |
| TERRY, Anna | Secretary | 2023-10-13 | 2024-07-30 |
| BOON, Timothy Martyn, Dr | Director | 2006-06-30 | 2013-12-31 |
| CHEW, Jeffrey Chin Hooi | Director | 2002-03-25 | 2018-10-24 |
| DU BOSCQ DE BEAUMONT, Sarah Ann | Director | 2002-03-25 | 2020-01-20 |
| FRAME, Kate Patricia | Director | 2015-01-01 | 2018-10-24 |
| HAWKINS, Kenneth | Director | 2002-03-25 | 2005-03-31 |
| HOARE, Christopher Henry St J | Director | 2018-10-24 | 2026-03-10 |
| LAWRENCE, Joanna Vicki | Director | 2020-04-22 | 2022-04-18 |
| NEVILLE, Wendy Susan | Director | 2020-04-22 | 2026-03-10 |
| NOBLE, John Alexander | Director | 2006-06-30 | 2026-03-10 |
| ROWE, Amber Lorraine | Director | 2019-04-04 | 2026-03-10 |
| SANDERS, Duncan Stewart | Director | 2020-04-22 | 2025-10-03 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 101 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-03-17 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-17 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-17 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-12 | AA | accounts | Accounts with accounts type group | |
| 2025-10-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-16 | TM01 | officers | Termination director company with name termination date | |
| 2025-03-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-28 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-07-04 | AP03 | officers | Appoint person secretary company with name date | |
| 2024-06-24 | AA | accounts | Accounts with accounts type group | |
| 2024-04-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-13 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-10-13 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-06-02 | AA | accounts | Accounts with accounts type group | |
| 2023-04-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-01-05 | AA | accounts | Accounts with accounts type group | |
| 2022-12-31 | TM01 | officers | Termination director company with name termination date | |
| 2022-04-27 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 5
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-0.7%
£314,027 £311,965
-
Cash
-71.6%
£241,639 £68,652
-
Net assets
-74.4%
£191,367 £49,033
-
Employees
0%
13 13
-
Profit before tax
-320.9%
-£38,774 -£163,198
-
Wages
+0.6%
£312,972 £314,753
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers