BRANDS2LIFE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-03-18 (in 10mo)
Last made up 2026-03-04
Watchouts
None on the register
Cash
£889K
Latest balance sheet
Net assets
£2M
Equity attributable
Employees
163
Average over period
Profit before tax
£3M
Period ending 2024-12-31
Name history
Renamed 1 time since incorporation
- BRANDS2LIFE LIMITED 2000-03-22 → present
- PREDECO LIMITED 2000-03-06 → 2000-03-22
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £18,792,000 | £25,564,000 | |
| Operating profit | £1,159,000 | £3,466,000 | |
| Profit before tax | £1,177,000 | £3,449,000 | |
| Net profit | £1,636,000 | £2,925,000 | |
| Cash | £2,641,000 | £889,000 | |
| Total assets less current liabilities | £3,451,000 | £2,448,000 | |
| Net assets | £3,236,000 | £2,136,000 | |
| Equity | £3,236,000 | £2,136,000 | |
| Average employees | 181 | 163 | |
| Wages | £8,048,000 | £10,297,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 6.2% | 13.6% | |
| Net margin | 8.7% | 11.4% | |
| Return on capital employed | 33.6% | 141.6% | |
| Gearing (liabilities / total assets) | 73.7% | 72.4% | |
| Current ratio | 1.34x | 1.38x | |
| Interest cover | 68.18x | 111.81x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- MHA
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future.”
Significant events
- “On 4 December 2023, the Brands2Life Group was acquired by Paritee AS, a company incorporated in Norway. Paritee were formed in 2022 with the goal of creating a new kind of agency platform, first in EMEA and, later globally.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 17 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SCALES, Sarah Anne Elizabeth | Secretary | 2000-03-15 | — | British |
| EIKUM GRONNTUN, Lars Erik | Director | 2023-12-04 | Sep 1970 | Norwegian |
| FRASER, Giles Robert | Director | 2000-03-15 | Oct 1961 | British |
| LABADIE, Andre Francois Pierre | Director | 2014-11-01 | Sep 1977 | British |
| PALMQVIST, Lars Jonas | Director | 2023-12-04 | Apr 1970 | Swedish |
| SCALES, Sarah Anne Elizabeth | Director | 2000-03-15 | Dec 1968 | British |
| SPINK, Timothy Stuart | Director | 2010-11-01 | Apr 1980 | British |
Show 17 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TURNER, Brian Richard | Secretary | 2000-03-06 | 2000-03-15 |
| CARTWRIGHT, Christopher | Director | 2004-05-24 | 2006-09-15 |
| CHAPPELL, Daniel James | Director | 2008-04-24 | 2019-03-31 |
| CORBET, John Llewelyn Guy Sherwood | Director | 2012-08-01 | 2015-05-31 |
| DAVID, Armand Richard | Director | 2011-10-01 | 2021-12-31 |
| GORDON, James Douglas Strachan | Director | 2000-03-06 | 2000-03-15 |
| GRAINGER, Robin Francis Keates | Director | 2013-01-01 | 2016-03-31 |
| MCINTOSH, Adele Kathleen | Director | 2014-11-01 | 2017-12-14 |
| NICHOLSON, Hannah | Director | 2006-10-01 | 2008-11-24 |
| PARKER, Alan Richard Christopher | Director | 2017-01-09 | 2018-08-24 |
| PEARMAIN, Alex | Director | 2013-05-01 | 2015-10-31 |
| RICH, Harriet | Director | 2006-01-01 | 2023-01-26 |
| RUDALL, Claire Margaret | Director | 2016-03-01 | 2020-03-31 |
| SIMPSON, Jodie Victoria | Director | 2013-08-01 | 2020-03-31 |
| SMITH, Anthony | Director | 2008-04-24 | 2009-11-06 |
| THOMAS, Gareth Edward | Director | 2008-04-24 | 2012-07-04 |
| WILLIAMS, Alexandra Louise | Director | 2008-08-06 | 2018-09-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Brands2life Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 131 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-18 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2026-03-17 | AA | accounts | Accounts with accounts type full | |
| 2026-03-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-06-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-06-05 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-03-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-10 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-01-03 | AA | accounts | Accounts with accounts type full | |
| 2024-03-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-15 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-12-19 | AA | accounts | Accounts with accounts type full | |
| 2023-12-15 | AA01 | accounts | Change account reference date company current shortened | |
| 2023-12-06 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-05 | AP01 | officers | Appoint person director company with name date | |
| 2023-08-23 | CH01 | officers | Change person director company with change date | |
| 2023-03-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-03-08 | CH01 | officers | Change person director company with change date | |
| 2023-02-10 | TM01 | officers | Termination director company with name termination date | |
| 2022-12-09 | AA | accounts | Accounts with accounts type full | |
| 2022-03-08 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31