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Next accounts due

2026-10-31 (in 5mo)

Last filed for 2025-01-31

Confirmation statement due

2027-04-27 (in 11mo)

Last made up 2026-04-13

Watchouts

1 item

Cash

£833K

-34.9% vs 2024

Net assets

£2M

-9.7% vs 2024

Employees

60

-23.1% vs 2024

Profit before tax

-£137K

-168.1% vs 2024

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 2 times since incorporation

  1. FIREFISH LIMITED 2000-02-02 → present
  2. FFISH LIMITED 1999-12-14 → 2000-02-02
  3. PI QUALITATIVE RESEARCH LIMITED 1999-10-07 → 1999-12-14

Accounts

2-year trend · latest reflected 2025-01-31

Metric Trend 2024-01-312025-01-31
Turnover £14,457,063£11,985,571
Operating profit £224,934-£112,779
Profit before tax £201,186-£136,931
Net profit £104,371-£163,199
Cash £1,279,141£832,610
Total assets less current liabilities £1,925,618£1,896,401
Net assets £1,754,587£1,584,623
Equity £1,754,587£1,584,623
Average employees 7860
Wages £6,003,342£5,100,321

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2024-01-312025-01-31
Operating margin 1.6%-0.9%
Net margin 0.7%-1.4%
Return on capital employed 11.7%-5.9%
Gearing (liabilities / total assets) 58.6%61.6%
Current ratio 1.74x1.77x
Interest cover 9.42x-4.48x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
HaysMac LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“In auditing the financial statements, we have concluded that the Director's use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”

Group structure

  1. FIREFISH LIMITED · parent
    1. The Pineapple Lounge Limited 0.92% · UK
    2. Firefish Data Limited 0.8% · UK
    3. Firefish USA Holdings Inc. 0.85% · USA
    4. Firefish USA LLC* 0.85% · USA
    5. The Pineapple Lounge LLC* 0.92% · USA
    6. The Numbers Lab @ Firefish USA LLC* 0.85% · USA

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 3 resigned

Name Role Appointed Born Nationality
FAWCUS, Jeremy Ben Secretary 1999-10-07 British
FAWCUS, Jeremy Ben Director 1999-10-07 Sep 1967 British
Show 3 resigned officers
Name Role Appointed Resigned
DMCS SECRETARIES LIMITED Corporate Nominee Secretary 1999-10-07 1999-10-07
FYDLER, Alison Mary Director 1999-10-07 2011-11-11
DMCS DIRECTORS LIMITED Corporate Nominee Director 1999-10-07 1999-10-07

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Firefish Trustees Limited Corporate entity Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2024-09-16
Mr Jeremy Ben Fawcus Individual Shares 50–75%, Voting 50–75%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 113 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2024-10-20 MA Memorandum articles
  • 2024-10-20 RESOLUTIONS Resolution
  • 2023-05-19 RESOLUTIONS Resolution
  • 2023-05-19 MA Memorandum articles
  • 2023-05-09 CC04 Statement of companys objects
Date Type Category Description
2026-04-17 CS01 confirmation-statement Confirmation statement with updates PDF
2026-04-14 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-10-04 AA accounts Accounts with accounts type group
2025-04-16 CS01 confirmation-statement Confirmation statement with updates PDF
2024-10-25 AA accounts Accounts with accounts type group
2024-10-20 MA incorporation Memorandum articles
2024-10-20 RESOLUTIONS resolution Resolution
2024-04-30 CS01 confirmation-statement Confirmation statement with updates PDF
2024-04-26 PSC04 persons-with-significant-control Change to a person with significant control PDF
2024-04-26 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2023-09-08 AA accounts Accounts with accounts type group
2023-05-19 RESOLUTIONS resolution Resolution
2023-05-19 MA incorporation Memorandum articles
2023-05-09 CC04 change-of-constitution Statement of companys objects
2023-04-26 CS01 confirmation-statement Confirmation statement with updates PDF
2022-08-03 AA accounts Accounts with accounts type group
2022-04-25 CS01 confirmation-statement Confirmation statement with no updates PDF
2021-08-07 AA accounts Accounts with accounts type group
2021-07-21 CH01 officers Change person director company with change date PDF
2021-07-21 PSC04 persons-with-significant-control Change to a person with significant control PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2024 → FY2025 · period ending 2025-01-31 vs 2024-01-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page