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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-28

Confirmation statement due

2026-12-04 (in 7mo)

Last made up 2025-11-20

Watchouts

None on the register

Cash

£608K

-70.1% vs 2023

Net assets

£75M

+8.5% vs 2023

Employees

39

-9.3% vs 2023

Profit before tax

£6M

+73.5% vs 2023

Name history

Renamed 1 time since incorporation

  1. MADAME TUSSAUDS TOURING EXHIBITION LIMITED 2012-11-15 → present
  2. MADAME TUSSAUD'S TOURING EXHIBITION LIMITED 1999-09-15 → 2012-11-15

Accounts

2-year trend · latest reflected 2024-12-28

Metric Trend 2023-12-302024-12-28
Turnover £6,539,000£7,648,000
Operating profit -£663,000£1,401,000
Profit before tax £3,576,000£6,203,000
Net profit £2,065,000£5,416,000
Cash £2,033,000£608,000
Total assets less current liabilities £69,548,000£80,076,000
Net assets £69,548,000£75,465,000
Equity £69,548,000£75,465,000
Average employees 4339
Wages £2,316,000£1,148,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-302024-12-28
Operating margin -10.1%18.3%
Net margin 31.6%70.8%
Return on capital employed -1.0%1.7%
Gearing (liabilities / total assets) 9.1%11.9%
Current ratio 6.56x8.02x
Interest cover -10.52x37.86x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
Ernst & Young LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The Company reported a profit after tax for the period of £5,416,000 and as at 28 December 2024 had net assets of £75,465,000. The Directors have assessed the Company's ability to continue as a going concern to 30 September 2026 (being the 'going concern assessment period'). The financial statements have been prepared on a going concern basis, which the Directors consider to be appropriate for the reasons set out below. The projections and forecasts prepared for the going concern assessment period to the end of September 2026, indicate that the Company will have sufficient funds and resources to continue in operational existence, operate within its available facilities and settle its liabilities as they fall due. Motion JVco Limited, the ultimate parent company, has also indicated it will continue to make available such funds as are needed by the company. Considering the Company's statement of financial position, available facilities, support from its parent undertaking and the Group's cash flow forecasts, these financial projections indicate that the Company will have sufficient funds and resources to continue in operational existence, operate within its available facilities and settle its liabilities as they fall due over the going concern assessment period. Accordingly, the Company continues to adopt the going concern basis in preparing its financial statements.”

Group structure

  1. MADAME TUSSAUDS TOURING EXHIBITION LIMITED · parent
    1. Merlin Entertainments Hong Kong Limited 100% · China

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 20 resigned

Name Role Appointed Born Nationality
BAILEY, Amy Secretary 2025-01-14
BAILEY, Amy Director 2025-01-14 Sep 1986 British
JOWETT, Matthew Paul Director 2016-02-26 Dec 1967 British
Show 20 resigned officers
Name Role Appointed Resigned
ARMSTRONG, Colin North Secretary 2007-12-11 2016-02-26
AUSTIN, Terence Nigel Secretary 1999-09-15 2000-07-31
COOTE, Sarah Secretary 2000-08-01 2007-12-11
LESTER, Frances Joan Secretary 2002-10-29 2003-07-01
ROSE, Fiona Jane Secretary 2016-02-26 2025-01-14
ARMSTRONG, Colin North Director 2012-11-12 2016-02-26
CARR, Andrew Christopher Director 2007-05-21 2009-01-22
CARSON, Peter David Director 2000-07-10 2001-12-01
EARLAM, Donald Glenn Director 2009-01-22 2015-06-12
EARLAM, Donald Glenn Director 2004-01-01 2007-05-21
FULLER, Edward Hugh Alland Director 2001-12-01 2007-05-21
JOLLY, Michael Gordon Director 1999-09-15 2001-06-29
MCKENDRICK, Bruce Director 2002-09-25 2004-01-01
MONTGOMERY, Fraser Director 2009-01-22 2015-08-24
PHILLIPSON, Peter William Director 2001-08-06 2007-05-21
ROGER, Robert Director 1999-09-15 2007-05-21
ROSE, Fiona Jane Director 2015-08-24 2025-01-14
TANSLEY, Philip Andrew Director 1999-09-15 2000-11-27
TAYLOR, Philip Boyd Director 1999-09-15 2000-12-29
VARNEY, Nicholas John Director 2007-05-21 2009-01-22

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Merlin Entertainments Group Holdings Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 115 total filings

Date Type Category Description
2025-12-11 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-09-25 AA accounts Accounts with accounts type full
2025-02-14 AP03 officers Appoint person secretary company with name date PDF
2025-02-10 TM02 officers Termination secretary company with name termination date PDF
2025-01-22 AP01 officers Appoint person director company with name date PDF
2025-01-22 TM01 officers Termination director company with name termination date PDF
2024-12-05 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-25 AD01 address Change registered office address company with date old address new address PDF
2024-09-23 AA accounts Accounts with accounts type full
2023-11-23 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-10-06 AA accounts Accounts with accounts type full
2022-11-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-10-06 AA accounts Accounts with accounts type full
2021-11-29 CS01 confirmation-statement Confirmation statement with no updates PDF
2021-10-04 AA accounts Accounts with accounts type full
2021-06-28 CH01 officers Change person director company with change date PDF
2021-01-05 AA accounts Accounts with accounts type full
2020-12-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2019-12-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2019-10-31 AA accounts Accounts with accounts type full

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-28 vs 2023-12-30

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page