WPP BRANDS DEVELOPMENT HOLDINGS (UK) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-13 (in 7mo)
Last made up 2025-11-29
Watchouts
Cash
—
Latest balance sheet
Net assets
£570M
+6.6% vs 2023
Employees
0
Average over period
Profit before tax
£29M
+43.8% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 2 times since incorporation
- WPP BRANDS DEVELOPMENT HOLDINGS (UK) LIMITED 2018-11-05 → present
- YOUNG & RUBICAM DEVELOPMENT (HOLDINGS) LIMITED 1999-06-23 → 2018-11-05
- RBCO 291 LIMITED 1999-03-01 → 1999-06-23
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | -£12,000 | -£9,000 | |
| Profit before tax | £20,006,000 | £28,762,000 | |
| Net profit | £20,006,000 | £28,762,000 | |
| Cash | £46,136,000 | — | |
| Total assets less current liabilities | £534,521,000 | £569,711,000 | |
| Net assets | £534,521,000 | £569,711,000 | |
| Equity | £534,521,000 | £569,711,000 | |
| Average employees | 0 | 0 | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Return on capital employed | -0.0% | -0.0% | |
| Current ratio | 56524.14x | 98471.50x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making enquiries, the directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements. Additionally, the Company is a subsidiary of WPP plc and is supported by the overall WPP plc financing arrangements via the cash pooling arrangements. The directors therefore continue to adopt the going concern basis of accounting in preparing the financial statements.”
Group structure
- WPP BRANDS DEVELOPMENT HOLDINGS (UK) LIMITED · parent
- WPP Brands Holdings (UK) Limited 100%
- WPP Manchester Square Limited 100%
- The Partners (Design Consultants) Limited 57.48%
- WPP Brands (UK) Limited 100%
- WPP Brands (Europe) Limited 100%
- VML(UK) Limited 100%
- Public Relations and International Sports Marketing Limited 100%
- Ogilvy Health Limited 99.94%
- VMLY&R Health Limited 99.94%
- CHI Wunderman Limited 50%
Significant events
- “On 28 April 2025, the Company reduced the amount standing to the credit of the Company's share premium account from £244,560,598 to £nil and increased retained earnings by £244,560,598.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 19 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2026-01-15 | — | — |
| MARTIN, David Richard | Director | 2026-01-15 | Jan 1966 | British |
| NEW, Paul Stephen | Director | 2026-01-15 | May 1968 | British |
Show 19 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MAZUR, Helina | Secretary | 1999-07-27 | 2026-01-15 |
| RB SECRETARIAT LIMITED | Corporate Nominee Secretary | 1999-03-01 | 1999-07-27 |
| BORISOV, Tsvetan Kirilov | Director | 2024-03-06 | 2026-01-15 |
| BRANIGAN, Craig | Director | 1999-07-27 | 2001-01-11 |
| BUTTER, David Ralph | Director | 2001-06-11 | 2007-10-12 |
| GLADWELL, David Julian | Director | 2015-02-26 | 2022-09-08 |
| HIMPE, Stefaan Leo Hilda | Director | 2003-03-06 | 2009-09-18 |
| KELLY, Brian James, Dr | Director | 2001-06-20 | 2018-02-27 |
| KOPEC, Marta Barbara | Director | 2022-09-08 | 2024-05-09 |
| LAFAYE, Jean Paul | Director | 1999-07-27 | 2001-02-21 |
| PAUL, Ian Gary | Director | 2007-04-13 | 2025-09-17 |
| PIENAAR, Mario Morne | Director | 2014-10-27 | 2015-02-27 |
| PINILLA, Ignacio Cabezon | Director | 2009-10-28 | 2024-03-06 |
| ROUSSET, Alain Maurice Michel | Director | 1999-07-27 | 2003-03-06 |
| THELLUSSON, James Hugh | Director | 2001-06-11 | 2001-10-31 |
| WIDMER, Bruno Erlich | Director | 1999-07-27 | 2001-04-30 |
| WRENCH, Charles Hector | Director | 2001-06-11 | 2006-07-31 |
| RB DIRECTORS ONE LIMITED | Corporate Nominee Director | 1999-03-01 | 1999-07-27 |
| RB DIRECTORS TWO LIMITED | Corporate Nominee Director | 1999-03-01 | 1999-07-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Dolphin Uk Limited | Corporate entity | Shares 25–50% | 2023-04-27 | Active |
| Wpp 2323 Limited | Corporate entity | Shares 50–75%, Voting 75–100% | 2021-06-30 | Active |
| Wpp Russell Uk Two Limited | Corporate entity | Shares 25–50% | 2017-08-31 | Ceased 2023-04-27 |
| Wpp Jubilee Ltd | Corporate entity | Shares 50–75%, Voting 75–100% | 2016-04-06 | Ceased 2021-06-30 |
Filing timeline
Last 20 of 152 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-05-30 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-15 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2026-01-15 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-15 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-15 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-15 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-12-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-15 | AA | accounts | Accounts with accounts type full | |
| 2025-05-30 | SH20 | capital | Legacy | |
| 2025-05-30 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-05-30 | CAP-SS | insolvency | Legacy | |
| 2025-05-30 | RESOLUTIONS | resolution | Resolution | |
| 2025-04-08 | SH03 | capital | Capital return purchase own shares | |
| 2025-04-07 | SH06 | capital | Capital cancellation shares | |
| 2024-12-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-10 | AA | accounts | Accounts with accounts type full | |
| 2024-05-09 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-28 | SH01 | capital | Capital allotment shares | |
| 2024-03-28 | SH01 | capital | Capital allotment shares | |
| 2024-03-07 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 4
- Officers appointed
- 3
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
—
Not reported
-
Net assets
+6.6%
£534,521,000 £569,711,000
-
Employees
—
Not reported
-
Operating profit
+25%
-£12,000 -£9,000
-
Profit before tax
+43.8%
£20,006,000 £28,762,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers