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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-07-18 (in 2mo)

Last made up 2025-07-04

Watchouts

2 items

Cash

£2M

-46.7% vs 2023

Net assets

-£964K

-192.1% vs 2023

Employees

0

Average over period

Profit before tax

-£16M

-94.3% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 3 times since incorporation

  1. MULLENLOWE PROFERO LIMITED 2016-01-22 → present
  2. LOWE PROFERO LIMITED 2014-01-24 → 2016-01-22
  3. PROFERO LIMITED 1999-01-12 → 2014-01-24
  4. NEW MEDIA TARGETING LIMITED 1998-03-25 → 1999-01-12

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover
Operating profit £42,000£29,000
Profit before tax -£8,230,000-£15,989,000
Net profit -£8,265,000-£16,011,000
Cash £3,953,000£2,106,000
Total assets less current liabilities £1,047,000-£964,000
Net assets £1,047,000-£964,000
Equity £1,047,000-£964,000
Average employees 00
Wages

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Return on capital employed 4.0%-3.0%
Gearing (liabilities / total assets) 77.1%136.7%
Current ratio 1.17x0.61x
Interest cover 0.17x0.31x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
PricewaterhouseCoopers LLP
Audit opinion
Unqualified (clean)
Going concern
Material uncertainty disclosed

“On 9 December 2024, it was announced that The Interpublic Group of Companies, Inc ("IPG") board of directors unanimously approved a definitive agreement pursuant to which Omnicom Group Inc. ("Omnicom") will acquire IPG, the Company's ultimate parent undertaking and controlling party. Assuming the process continues in line with the director's expectations, the transaction is forecast to complete in the second half of 2025, which is within twelve months of the approval of these financial statements. On 18 March 2025, IPG and Omnicom confirmed that shareholders of both companies had approved the transaction. However, completion remains subject to regulatory approvals. The Company's directors will not have the ability to control the acquired group post completion of the transaction and at the date of signing these financial statements do not have any certainty and knowledge of the future intentions, strategy, and funding plans in relation to the Company. These conditions create a material uncertainty which may impact the Company's future operations, and which may cast significant doubt upon its ability to continue as a going concern for the coming 12 months from the date of the directors signing these financial statements.”

Group structure

  1. MULLENLOWE PROFERO LIMITED · parent
    1. Interpublic Group Sweden AB 100% · Sweden
    2. MullenLowe Profero HK Limited 100% · China
    3. Shanghai Blue Flying Fish Advertising Co. Ltd 100% · China
    4. Interpublic Legacy Company AB 100% · Sweden
    5. Interpublic Worldgroup Sweden AB 100% · Sweden
    6. IPG Mediabrands AB 100% · Sweden
    7. Kinesso Sweden AB 100% · Sweden

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 26 resigned

Name Role Appointed Born Nationality
BEAN, Louise Secretary 2014-01-24 British
KAY, Warren Spencer Director 2025-06-30 Dec 1971 British
WATKINS, Mark Alan Director 2026-02-26 Mar 1984 British
Show 26 resigned officers
Name Role Appointed Resigned
ESTRIN, James Michael Secretary 1998-03-25 1999-09-23
FIANDACA, Daniele Liborio Victor Secretary 1999-09-23 2007-02-13
MCCONCHIE, Maria Margaret Secretary 2011-02-07 2014-01-24
REES, John David Secretary 2007-02-13 2011-02-07
HALLMARK SECRETARIES LIMITED Corporate Nominee Secretary 1998-03-25 1998-03-25
ADAMSON, Christopher William Director 2008-09-26 2011-12-11
ARNOLD, Daryl James Director 1998-12-01 2010-04-24
ARNOLD, Wayne Jonathan Director 1998-03-25 2018-03-31
BLUNDEN, Nicholas Director 2009-12-14 2011-01-31
BROADHEAD, Tymon Piers Director 2011-11-01 2020-06-30
COLLISTER, Patrick Anthony Director 2004-09-30 2008-04-30
DOHERTY, Hugh Martin Lee Director 2014-01-24 2025-06-30
ESTRIN, James Michael Director 1998-03-25 2001-06-04
FIANDACA, Daniele Liborio Victor Director 2000-01-26 2009-12-31
GALL, Dale Terrance Director 2010-10-15 2018-04-27
GOSLING, Alison Jane Director 2014-01-24 2026-02-26
KESTENBAUM, Jonathan Andrew, Lord Director 2008-09-26 2014-01-24
LANSLEY, Andrew David, Lord Director 2008-09-26 2009-12-31
MCINTYRE, Duncan James Director 2004-07-22 2014-01-24
MEHTA, Neil Director 1999-05-28 2008-04-30
MORLEY, Christopher John Director 2005-02-25 2008-04-30
PUTTNAM, David Terrence, Lord Director 2007-05-02 2014-01-24
SHAH, Piyush Mepa Kanji Director 1999-05-28 2008-04-30
WALL, Michael Charles Director 2014-01-24 2015-05-29
WRIGHT, Tony Director 2014-01-24 2014-12-03
HALLMARK REGISTRARS LIMITED Corporate Nominee Director 1998-03-25 1998-03-25

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Ipg Europe Limited Corporate entity Shares 75–100% 2024-07-29 Active
Apl Group Limited Corporate entity Shares 75–100% 2016-04-06 Ceased 2024-07-29

Filing timeline

Last 20 of 216 total filings

Date Type Category Description
2026-04-23 AD01 address Change registered office address company with date old address new address PDF
2026-04-21 AP01 officers Appoint person director company with name date PDF
2026-03-04 TM01 officers Termination director company with name termination date PDF
2026-01-12 PSC05 persons-with-significant-control Change to a person with significant control PDF
2025-09-19 AA accounts Accounts with accounts type full
2025-07-14 CS01 confirmation-statement Confirmation statement with updates PDF
2025-07-04 AP01 officers Appoint person director company with name date PDF
2025-07-04 TM01 officers Termination director company with name termination date PDF
2025-06-30 AD01 address Change registered office address company with date old address new address PDF
2024-12-20 AA accounts Accounts with accounts type full
2024-07-29 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2024-07-29 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-07-29 SH01 capital Capital allotment shares PDF
2024-07-16 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-08-08 AA accounts Accounts with accounts type full
2023-07-04 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-09-24 AA accounts Accounts with accounts type full
2022-08-16 CS01 confirmation-statement Confirmation statement with updates PDF
2022-01-13 CH01 officers Change person director company with change date PDF
2021-09-28 AA accounts Accounts with accounts type full

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
9

last 12 months

Capital events
1

last 24 months

Officers appointed
2

last 12 months

Officers resigned
2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page