KEEP BRITAIN TIDY
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2027-01-14 (in 8mo)
Last made up 2025-12-31
Watchouts
None on the register
Cash
£7M
-37.2% vs 2024
Net assets
£7M
+37.8% vs 2024
Employees
69
+3% vs 2024
Profit before tax
—
Period ending 2025-03-31
Name history
Renamed 1 time since incorporation
- KEEP BRITAIN TIDY 2009-05-13 → present
- ENVIRONMENTAL CAMPAIGNS 1998-01-21 → 2009-05-13
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £15,989,965 | £16,571,472 | |
| Operating profit | £2,564,697 | £2,736,170 | |
| Profit before tax | — | — | |
| Net profit | £1,895,697 | £1,940,170 | |
| Cash | £11,618,170 | £7,301,975 | |
| Total assets less current liabilities | £7,554,887 | £7,086,057 | |
| Net assets | £5,135,887 | £7,076,057 | |
| Equity | £5,135,887 | £7,076,057 | |
| Average employees | 67 | 69 | |
| Wages | £2,469,422 | £2,595,020 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | 16.0% | 16.5% | |
| Net margin | 11.9% | 11.7% | |
| Return on capital employed | 33.9% | 38.6% | |
| Gearing (liabilities / total assets) | 64.6% | 22.4% | |
| Current ratio | 2.06x | 4.41x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- MHA
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Trustees have concluded that it is appropriate to consider the organisation a going concern.”
Group structure
- KEEP BRITAIN TIDY · parent
- ENCAMS Enterprises Ltd 100%
Significant events
- “Keep Britain Tidy celebrated its 70th birthday in 2024/25.”
- “A new five-year strategy was launched at the end of 2023.”
- “Banking emissions reduced by two thirds (1,500 tonnes of CO2) through a single action.”
- “Pension fund investments moved to lower carbon funds, resulting in a 12% reduction in emissions.”
- “Count Your Carbon tool launched in March 2024, with over 2,100 registered schools and 1,400 completed calculations.”
- “Eco-Schools 'Cut Your Carbon' campaign (November 2024) saw 2,431 nurseries, schools and colleges participate, achieving a potential carbon saving of 518,274kg of CO2.”
- “2,162 schools were awarded the Eco-Schools Green Flag in 2024/25.”
- “1,373 schools worked on biodiversity, creating or maintaining over 1.1 million m² of natural habitats.”
- “726 volunteers regularly participate in biodiversity improvement activities.”
- “Increase in Green Flag Award sites to 1,820 and Blue Flag/Seaside Award beaches to 151 in 2024/25.”
- “Buy Nothing New Month (November 2024) had 12,458 individual participants.”
- “Ocean Recovery Project recovered and recycled 32 tonnes of net and rope in 2024/25.”
- “Great British Spring Clean 2024 had 326,000 volunteers who picked up 425,626 bags of rubbish.”
- “Published report 'A Rubbish Reality: Our litter problem and why it matters' in February 2025, gaining 351 media mentions.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
9 active · 70 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| JENKINS, Ruth Gudrun | Secretary | 2020-10-09 | — | — |
| ALI, Muhammad | Director | 2021-10-06 | May 1979 | British |
| ANDERSON, Mary Philippa | Director | 2016-05-01 | May 1954 | British |
| BRAIN ENGLAND, Susan Maria | Director | 2016-04-01 | Jan 1957 | British |
| GREENAWAY, Lydia Charlotte Elizabeth | Director | 2021-10-06 | Aug 1993 | British |
| MASELINO, Vanessa | Director | 2021-10-06 | Dec 1995 | British |
| MILLS, Raymond | Director | 2019-04-16 | Oct 1960 | British |
| NEATE, Francis Vincent Hugh | Director | 2019-03-25 | Jan 1968 | British |
| WESLING, Kresse Ann-Marie | Director | 2018-11-15 | Feb 1977 | Canadian |
Show 70 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARTON, Philip | Secretary | 2012-09-24 | 2015-03-31 |
| BARTON, Philip Maxwell | Secretary | 2011-07-11 | 2012-06-27 |
| CLAYTON, Ian Duncan | Secretary | 2003-08-01 | 2011-07-11 |
| FARMER, John Davenport | Secretary | 1998-01-21 | 2003-07-31 |
| SMITH, David Michael | Secretary | 2016-11-28 | 2020-10-09 |
| TABRON, Andrew | Secretary | 2015-04-01 | 2016-11-28 |
| WETTON, Angela | Secretary | 2012-06-27 | 2012-09-24 |
| ALLAN, Ranald James | Director | 1998-08-12 | 2001-10-17 |
| ARDITTI, Samuel Jack Victor | Director | 1998-01-21 | 2005-02-25 |
| ASHWORTH, Graham William, Professor | Director | 1998-01-21 | 2003-07-22 |
| BAUER, Hillary | Director | 2016-08-01 | 2019-07-25 |
| BEDINGFIELD, Michael James | Director | 2005-04-01 | 2006-05-11 |
| BELL, John Andrew | Director | 1998-08-12 | 2001-10-17 |
| BENNETT, Matthew | Director | 2011-08-01 | 2015-11-24 |
| BETTISON, Paul David | Director | 2010-06-02 | 2016-07-26 |
| BEVAN, Linda Rhiannon | Director | 2000-05-31 | 2005-03-31 |
| BICKERSTAFFE, Barbara Jane | Director | 1998-08-12 | 2005-04-28 |
| BLACK, Brian Shaw | Director | 1998-08-12 | 2001-12-01 |
| BRADFORD, Richard Thomas Orlando, Right Honourable 7th Earl Of | Director | 1998-10-14 | 2001-10-17 |
| BRIAN, Nick Anthony | Director | 2013-12-02 | 2013-12-03 |
| BUTTERY, Colin Richard | Director | 2006-10-19 | 2010-05-31 |
| CAMERON, Celia Mary | Director | 1998-08-12 | 1999-04-19 |
| CAREY, Helen Margaret | Director | 1998-08-12 | 2011-07-31 |
| CHADWICK, John Robert | Director | 2008-07-16 | 2012-12-06 |
| DARBY, Gavin John | Director | 1998-08-12 | 1998-08-13 |
| DAVIS, Peter Robert Christian | Director | 1999-10-20 | 2005-04-28 |
| EVANS, Ieuan Cenydd | Director | 2000-05-31 | 2002-04-30 |
| FRATER, John William Borland | Director | 2003-09-01 | 2004-08-31 |
| GARLAND, Susan | Director | 1998-08-12 | 1999-10-20 |
| GEE, Stephen Michael Douglas | Director | 2013-04-01 | 2018-02-02 |
| GITTINS, John William Edward Henry | Director | 2003-01-22 | 2005-03-31 |
| HAILES, Julia Persephone | Director | 2011-08-01 | 2011-11-24 |
| HALE, Martyn John | Director | 2005-04-01 | 2010-06-03 |
| HILL, Alfred William | Director | 2014-01-01 | 2020-01-10 |
| HUDSON, Pamela Marjorie | Director | 1998-08-12 | 2001-10-17 |
| HUSAIN, Sohail | Director | 2005-04-01 | 2013-12-05 |
| JACQUES, Gordon | Director | 2000-10-18 | 2007-09-27 |
| KENT, Peter Lionel Horace | Director | 2010-06-02 | 2017-01-10 |
| KING, Susan Jean | Director | 2005-04-01 | 2010-03-31 |
| LAMONT, James Reid | Director | 2001-05-16 | 2003-11-18 |
| LEVI, Sylvia Ruth | Director | 2011-08-01 | 2016-04-26 |
| LLEWELYN, Charles Ivor | Director | 2004-07-08 | 2006-03-22 |
| LUND, Sarah | Director | 2016-04-01 | 2019-03-25 |
| MARKLAND, John Anthony | Director | 1998-08-12 | 2006-09-21 |
| MCCALLUM, Helen Mary | Director | 2006-10-19 | 2012-12-06 |
| MCCANDLES, John Wesley | Director | 2002-05-15 | 2005-03-31 |
| MCCHORD, Cormick Keenan | Director | 2000-05-31 | 2005-03-31 |
| MCDOWELL, Matthew Charles | Director | 2011-08-01 | 2012-09-12 |
| MEMBREY, David | Director | 2017-01-10 | 2022-04-29 |
| MILLAR, James George | Director | 2013-04-01 | 2019-03-25 |
| MOURANT, Nicholas Claud Le Quesne | Director | 2010-06-02 | 2012-06-27 |
| NICHOLS, Dinah Alison | Director | 2005-04-01 | 2016-09-30 |
| OSBORN, Frederic Adrian | Director | 1999-06-03 | 2001-10-17 |
| PAGE, Ben | Director | 2018-11-15 | 2021-10-06 |
| PHILLIPS, Michael | Director | 1998-08-12 | 2012-12-08 |
| POOLE, Leonard | Director | 1998-08-12 | 2000-10-18 |
| PROSSER, Mathew Dafydd | Director | 2011-08-01 | 2016-09-22 |
| RATCHFORD, Daniel James | Director | 2010-06-02 | 2017-01-10 |
| RENDLE, Amanda Jane | Director | 2016-08-01 | 2019-10-11 |
| SHERRATT, Brian Walter | Director | 1998-08-12 | 2005-02-18 |
| SINGLETON, Alastair Graham | Director | 2010-06-02 | 2017-01-10 |
| SMITH-MORGAN, Angela Louise | Director | 2013-04-01 | 2019-03-25 |
| STOKES, Peter Arnold | Director | 1998-08-12 | 2004-09-16 |
| STYCHE, Peter Charles | Director | 2010-06-02 | 2016-07-26 |
| TASKER, Andrew | Director | 2006-10-19 | 2011-04-25 |
| TAYLOR, Jeremy Charles Bingham | Director | 2010-06-02 | 2011-05-07 |
| TRIPPIER, David Austin, Sir | Director | 1998-08-12 | 1998-10-14 |
| WALLACE, Rory Ben Peter | Director | 2006-10-19 | 2007-12-14 |
| WILSON, Paul | Director | 2005-04-01 | 2008-04-16 |
| WORCESTER, Robert Milton, Sir | Director | 1998-08-12 | 2001-10-17 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 261 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-07-31 RESOLUTIONS Resolution
- 2025-05-27 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-03 | CH01 | officers | Change person director company with change date | |
| 2026-01-12 | CH01 | officers | Change person director company with change date | |
| 2026-01-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-10-23 | CH01 | officers | Change person director company with change date | |
| 2025-10-23 | CH01 | officers | Change person director company with change date | |
| 2025-10-17 | AA | accounts | Accounts with accounts type group | |
| 2025-07-31 | RESOLUTIONS | resolution | Resolution | |
| 2025-05-27 | MA | incorporation | Memorandum articles | |
| 2024-12-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-11 | AA | accounts | Accounts with accounts type group | |
| 2024-06-17 | AA | accounts | Accounts with accounts type group | |
| 2024-03-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-01-07 | AA | accounts | Accounts with accounts type group | |
| 2022-05-16 | TM01 | officers | Termination director company with name termination date | |
| 2022-05-16 | TM01 | officers | Termination director company with name termination date | |
| 2022-03-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-30 | AA | accounts | Accounts with accounts type group | |
| 2021-11-29 | AP01 | officers | Appoint person director company with name date | |
| 2021-11-29 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
+3.6%
£15,989,965 £16,571,472
-
Cash
-37.2%
£11,618,170 £7,301,975
-
Net assets
+37.8%
£5,135,887 £7,076,057
-
Employees
+3%
67 69
-
Operating profit
+6.7%
£2,564,697 £2,736,170
-
Wages
+5.1%
£2,469,422 £2,595,020
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers