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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-05-16 (in 1y)

Last made up 2026-05-02

Watchouts

None on the register

Cash

£40M

+11.1% vs 2023

Net assets

£529M

-31.8% vs 2023

Employees

17,238

+9.7% vs 2023

Profit before tax

£22M

-56% vs 2023

Name history

Renamed 3 times since incorporation

  1. AVIVA EMPLOYMENT SERVICES LIMITED 2002-07-01 → present
  2. CGNU EMPLOYMENT SERVICES LIMITED 2001-07-02 → 2002-07-01
  3. NORWICH UNION SERVICES LIMITED 1997-05-13 → 2001-07-02
  4. ADVERTDESIGN LIMITED 1996-11-19 → 1997-05-13

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £1,247,000,000£1,380,000,000
Operating profit
Profit before tax £50,000,000£22,000,000
Net profit £31,000,000£22,000,000
Cash £36,000,000£40,000,000
Total assets less current liabilities £1,060,000,000£659,000,000
Net assets £776,000,000£529,000,000
Equity £776,000,000£529,000,000
Average employees 15,71117,238
Wages £740,000,000£826,000,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Net margin 2.5%1.6%
Gearing (liabilities / total assets) 35.2%35.6%
Current ratio 1.89x1.79x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
IFRS
Reporting scope
Standalone (parent only)
Auditor
Ernst & Young LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“After making enquiries, the directors have a reasonable expectation that the Company and the Group as a whole have adequate resources to continue in operational existence for a period of at least 12 months from the date of approval of the financial statements (at least to 25 June 2026). For this reason, they continue to adopt, and to consider appropriate, the going concern basis in preparing the financial statements.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

8 active · 56 resigned

Name Role Appointed Born Nationality
AVIVA COMPANY SECRETARIAL SERVICES LIMITED Corporate Secretary 2000-10-09
AHMED, Waqar Director 2025-10-16 Aug 1975 British
ANDERSON, Matthew Director 2024-04-08 Oct 1985 British
FISHER, Robert Director 2024-04-08 Jul 1985 British
GODFREY, Daniel Charles Director 2023-10-02 Sep 1977 British
KELLY, Brid-Marie Director 2023-10-02 Dec 1983 Irish
MACCARTHY, Cherie Louise Director 2020-12-09 Dec 1982 British
SMITH, Victoria Director 2024-10-15 Aug 1981 British
Show 56 resigned officers
Name Role Appointed Resigned
BOURNER, Penelope Ellen Moira Secretary 1999-04-23 2000-10-09
JONES, Edward Graham Secretary 1996-12-10 1999-04-22
SWIFT INCORPORATIONS LIMITED Corporate Nominee Secretary 1996-11-19 1996-12-10
AINLEY, John David Director 2006-04-01 2012-07-23
AMIN, Nitinbhai Babubhai Maganbhai Director 2014-04-25 2016-12-05
BARRAL, David Barclay Director 2011-06-30 2015-04-13
BERGIN, Blathnaid Director 2017-03-21 2018-10-11
BIGGS, Michael Nicholas Director 1996-12-10 2003-12-31
BRIDGEWATER, Allan Director 1996-12-10 1997-12-31
BRIGGS, Andrew David Director 2015-06-22 2016-12-05
BUTTERWORTH, Ian Director 2001-06-06 2006-04-30
CAIRNS, Arlene Director 2018-12-05 2020-07-01
COOPER, Kirstine Ann Director 2010-12-21 2018-12-05
DARLINGTON, Angela Jane Director 2015-07-28 2019-04-17
DEPUTY, Christine Director 2013-04-30 2015-06-17
GAMMON, Alison Jane Director 2018-12-05 2023-09-15
GREEN, Nicola Anne Director 2021-11-25 2023-08-22
HAMPSON, Stephen Anthony Director 2020-07-27 2022-09-14
HARVEY, Richard John Director 1996-12-10 2001-06-06
HODGES, Mark Steven Director 2006-05-03 2011-06-02
HUGHES, Ian Matthew, Mr Director 2018-12-05 2020-03-31
JONES, Carole Director 2011-06-30 2013-04-30
JONES, Edward Graham Director 2009-03-24 2010-12-31
LISTER, John Robert Director 2012-07-23 2015-07-01
MACHELL, Simon Christopher Director 2006-05-03 2007-07-12
MAYER, Igal Mordeciah Director 2007-06-29 2010-12-31
MCMILLAN, David John Ramsay Director 2010-12-21 2012-07-23
MCNEIL, Rupert Director 2010-12-21 2012-07-13
MILLS, Albert Gordon Director 1996-12-10 1999-09-30
MORAN, Charlotte Director 2020-12-09 2025-10-16
MORRIS, Sarah Louise Director 2015-10-20 2018-06-07
MOSS, Andrew John Director 2009-03-24 2010-12-31
PEMBERTON, Michael William Director 2004-03-29 2006-03-31
POOLEY, Andrew Guy Director 2016-12-05 2020-08-21
PRENDERGAST, Caroline Frances Director 2020-01-01 2020-03-31
REGAN, Patrick Charles Director 2010-04-22 2014-03-27
RIX, Lindsey Claire Director 2016-12-05 2020-02-27
ROGERS, David Frederick Swiffen Director 2012-07-23 2017-03-21
SAHAY, Anupam Director 2007-06-29 2010-12-31
SCOTT, Philip Gordon Director 2009-03-24 2010-01-26
SCOTT, Philip Gordon Director 1996-12-10 2004-01-27
SIGSWORTH, Marie Tracy Director 2016-12-05 2020-12-31
SNELLING, Stephen John Director 2022-07-21 2023-09-26
SNELLING, Stephen John Director 2022-06-24 2022-06-24
SNOWBALL, Patrick Joseph Robert Director 1999-10-20 2007-05-03
SPENCER, Robin Lloyd Director 2012-07-23 2013-10-11
STRAUSS, Toby Emil Director 2010-12-21 2011-05-23
THOMPSON, Sara Elizabeth Director 2018-06-07 2019-12-31
TULLOCH, Maurice Ewen Director 2013-10-11 2016-12-05
TURNER, Benjamin Sheldon Director 2017-10-16 2022-04-28
VERMA, Manav Director 2023-02-24 2024-10-15
WHITAKER, Richard Andrew Director 2001-06-06 2007-08-03
WILLIAMS, Danielle Director 2021-11-25 2022-06-20
WILLIAMS, Danielle Director 2020-03-31 2021-11-25
WITHERS, Gary Nigel Director 2004-01-27 2006-03-31
INSTANT COMPANIES LIMITED Corporate Nominee Director 1996-11-19 1996-12-10

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Aviva Central Services Uk Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 227 total filings

Date Type Category Description
2026-05-11 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-02-27 CH01 officers Change person director company with change date PDF
2025-10-30 TM01 officers Termination director company with name termination date PDF
2025-10-30 AP01 officers Appoint person director company with name date
2025-07-11 AA accounts Accounts with accounts type full
2025-05-06 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-24 CH01 officers Change person director company with change date PDF
2024-10-22 CH01 officers Change person director company with change date PDF
2024-10-15 AP01 officers Appoint person director company with name date
2024-10-15 TM01 officers Termination director company with name termination date PDF
2024-10-04 CH04 officers Change corporate secretary company with change date PDF
2024-05-29 AA accounts Accounts with accounts type full
2024-05-09 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-04-09 AP01 officers Appoint person director company with name date PDF
2024-04-09 AP01 officers Appoint person director company with name date PDF
2024-03-26 AD01 address Change registered office address company with date old address new address PDF
2023-11-17 AP01 officers Appoint person director company with name date PDF
2023-11-17 AP01 officers Appoint person director company with name date PDF
2023-09-26 TM01 officers Termination director company with name termination date PDF
2023-09-15 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
6

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page