I-MEDIA ADVERTISING LTD

1. I-MEDIA ADVERTISING LTD 2021-10-21 → present
2. ADMEDIA LIMITED 1995-10-10 → 2021-10-21

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

SRLV Audit Limited

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”

Significant events

• “The business has undergone significant change during the period in a challenging market driven by economic headwinds butalso endemic consolidation within the big media holdcos, headlined by Omnicom's acquisition of IPG.”
• “Our vision is to become a multi-channel communications platform for brands & drivers powered by data & insights. To achieve this, we are building a product offering and data set that ensures that whether media is bought by brands direct, agencies, or machines, the solution for targeting motorists will always include i-Media.”
• “We have over 1,000 digital screens live in the ground across the UK Motorway Service network and an increasing number of roadside petrol stations. Our inventory now includes internal screens and we are also trialing screens targeting EV charge points and petrol pump screens which will offer true 121 marketing opportunities.”
• “We have also enhanced the leadership team with the addition of a number of senior people in Sales and Marketing who will add the expertise we need to help fulfil our future growth ambitions.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

4

last 12 months

Capital events

2

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  +38.9%

  £14,415,559 → £20,026,614

• Cash

  +633%

  £294,911 → £2,161,815

• Net assets

  +26.1%

  £6,025,108 → £7,600,297

• Employees

  +4.3%

  46 → 48

• Operating profit

  -36.2%

  £5,375,223 → £3,430,670

• Profit before tax

  -55.5%

  £4,375,424 → £1,945,963

• Wages

  +51.3%

  £1,963,284 → £2,970,585

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers