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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-09-20 (in 4mo)

Last made up 2025-09-06

Watchouts

1 item

Cash

£652K

-17.4% vs 2023

Net assets

£7M

+7.2% vs 2023

Employees

25

0% vs 2023

Profit before tax

£611K

+138.2% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 2 times since incorporation

  1. ADA COSMETICS INTERNATIONAL LTD 2020-06-18 → present
  2. ADA PACIFIC DIRECT LIMITED 2016-07-21 → 2020-06-18
  3. PACIFIC DIRECT LIMITED 1993-09-06 → 2016-07-21

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £9,102,402£8,408,570
Operating profit -£190,413£653,104
Profit before tax -£1,599,012£610,647
Net profit -£1,978,603£448,709
Cash £789,606£652,476
Total assets less current liabilities £6,219,702£6,733,507
Net assets £6,219,702£6,668,411
Equity £6,219,702£6,668,411
Average employees 2525
Wages £1,302,016£1,269,116

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -2.1%7.8%
Net margin -21.7%5.3%
Return on capital employed -3.1%9.7%
Gearing (liabilities / total assets) 65.4%67.4%
Current ratio 1.29x1.28x
Interest cover -0.10x1.01x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
MHA Statutory Auditors
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“In making enquiries, the Directors have a reasonable expectation that the company has adequate resources to continue in operational existence for a period of 12 months from the date these financial statements are signed being 18 November 2025. Accordingly they continue to adopt the going concern basis in preparing the annual report and financial statements.”

Group structure

  1. ADA COSMETICS INTERNATIONAL LTD · parent
    1. ADA International S.R.O. 100% · Czech Republic
    2. ADA International USA Inc. 100% · USA
    3. ADA Pacific Direct General Trading LLC 49% · UAE
    4. ADA International Pte Ltd. 100% · Singapore
    5. ADA International Canada Inc. 100% · Canada
    6. ADA Cosmetics International Sdn. Bhd. 100% · Malaysia
    7. ADA Cosmetics International (Thailand) Co. Ltd. 100% · Thailand
    8. ADA Far East Ltd. 100% · Hong Kong, China
    9. ADA Cosmetics Trading Ltd. 100% · China
    10. ADA International Scandinavia A/S 100% · Denmark
    11. ADA Cosmetics International GmbH 100% · Switzerland
    12. ADA International s.r.o. 100% · Czech Republic
    13. ADA France SARL 100% · France
    14. ADA Hotelcosmetic S.L.U. 100% · Spain
    15. ADA Cosmetics International GmbH 100% · Austria
    16. ADA Cosmetic Holding AG 100% · Switzerland
    17. Body Care Concepts GmbH 100% · Germany

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 19 resigned

Name Role Appointed Born Nationality
ABEL, Karen Ruth Director 2017-06-07 Oct 1981 British
JORBERG, Benjamin Jeronimo, Mr. Director 2022-04-21 Sep 1982 German
Show 19 resigned officers
Name Role Appointed Resigned
HICKS, Stephen John Secretary 2008-09-01 2012-12-13
MORGAN, Catherine Lara Secretary 1993-09-06 2008-03-28
EMW SECRETARIES LIMITED Corporate Secretary 2008-03-28 2008-04-03
ALLAN, George Mcbean Director 2010-03-08 2015-12-22
BENDIX, Kai Boris Director 2020-07-06 2022-04-21
COX, Paul Andrew Director 2009-03-26 2013-12-31
DAWSON, Leslie James Director 2009-03-26 2013-07-10
HATHERLY, Peter John Director 2012-12-13 2016-03-24
HELDT, Stephan Hans Hubertus, Herr Director 2008-04-02 2009-02-26
HICKS, Stephen John Director 2009-03-26 2012-12-13
JENSCH, Sylvia Anne Director 2015-09-18 2019-12-31
KONNING, Wilhelm Bernhard Director 2015-09-18 2020-07-05
LEACH, Timothy Alan Baylor Director 2009-05-20 2015-09-03
MORGAN, Catherine Lara Director 1993-09-06 2009-03-26
MORGAN, Charles John Innes Director 2002-10-31 2008-03-28
PETTIGREW, Anne Director 1993-09-06 2008-03-28
SUMMERLY, Helen Amelia Director 2014-01-30 2016-03-15
VONG, Serina Director 2008-04-02 2009-04-20
WILDING, Linda Director 2009-02-26 2015-09-03

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr Philip Johannes Wack Individual Shares 25–50% 2023-11-27 Ceased 2024-11-21
Dr Wolfgang Hochsteger Individual Shares 75–100% 2023-11-27 Active
Ada Pd Uk Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2023-02-27 Ceased 2023-11-27
Ada Pd Uk Limited Corporate entity Shares 75–100% 2016-04-06 Ceased 2023-02-27

Filing timeline

Last 20 of 193 total filings

Date Type Category Description
2026-01-27 MR04 mortgage Mortgage satisfy charge full PDF
2025-12-01 AA accounts Accounts with accounts type full
2025-09-08 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-02-07 PSC04 persons-with-significant-control Change to a person with significant control PDF
2025-02-05 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-10-21 AA accounts Accounts with accounts type full
2024-09-06 CS01 confirmation-statement Confirmation statement with updates PDF
2023-11-28 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2023-11-28 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2023-11-28 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2023-09-18 AA accounts Accounts with accounts type full
2023-09-08 CS01 confirmation-statement Confirmation statement with updates PDF
2023-09-08 CH01 officers Change person director company with change date PDF
2023-04-14 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2023-03-10 PSC07 persons-with-significant-control Cessation of a person with significant control
2022-09-22 AA accounts Accounts with accounts type full
2022-09-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-04-22 AP01 officers Appoint person director company with name date PDF
2022-04-22 TM01 officers Termination director company with name termination date PDF
2021-09-07 CS01 confirmation-statement Confirmation statement with no updates PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page