CHOICE LIMITED
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Next accounts due
2026-07-24 (in 2mo)
Last filed for 2024-04-28
Confirmation statement due
2027-05-11 (in 1y)
Last made up 2026-04-27
Watchouts
Cash
£50K
Latest balance sheet
Net assets
£4M
Equity attributable
Employees
82
Average over period
Profit before tax
£276K
Period ending 2024-04-28
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Audit opinion: Disclaimer of opinion
Latest auditor's report carried a non-clean opinion.
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 1 time since incorporation
- CHOICE LIMITED 1993-05-28 → present
- ROWENA LIMITED 1993-04-27 → 1993-05-28
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-04-28
| Metric | Trend | 2023-04-30 | 2024-04-28 |
|---|---|---|---|
| Turnover | £25,916,000 | £7,345,000 | |
| Operating profit | -£2,001,000 | £287,000 | |
| Profit before tax | -£2,041,000 | £276,000 | |
| Net profit | -£2,036,000 | £260,000 | |
| Cash | £2,834,000 | £50,000 | |
| Total assets less current liabilities | £3,834,000 | £4,030,000 | |
| Net assets | £3,683,000 | £3,942,000 | |
| Equity | £3,683,000 | £3,942,000 | |
| Average employees | 132 | 82 | |
| Wages | £3,505,000 | £1,363,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-04-30 | 2024-04-28 |
|---|---|---|---|
| Operating margin | -7.7% | 3.9% | |
| Net margin | -7.9% | 3.5% | |
| Return on capital employed | -52.2% | 7.1% | |
| Gearing (liabilities / total assets) | 42.4% | 12.9% | |
| Current ratio | 2.37x | 8.86x | |
| Interest cover | -50.02x | 26.09x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Hart Shaw LLP
- Audit opinion
- Disclaimer of opinion
- Going concern
- Affirmed
“At the time of approving the financial statements, the director has a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future, as part of assessing this the director has considered the facts outlined below. The Company is part of the wider Frasers Group. It has access to financial resources via a Group banking facility which runs for three years from the commencement date of 2 July 2025, and is well placed to take advantage of strategic opportunities as they arise.”
Group structure
- CHOICE LIMITED · parent
- Sportsdirect.com Retail Limited 100%
- Topgrade Sportswear Limited
- BCW Realisations Limited
- Prevu Studio Limited
Significant events
- “As part of the change in ownership during the previous year, the above amounts included in the group loan balances were waived and therefore were released to the profit and loss account. During the current year, the company was further integrated with Frasers Group's systems.”
- “On 11 August 2023, the company became a wholly owned subsidiary within Frasers Group Plc.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 19 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DICK, Alastair Peter Orford | Director | 2023-02-07 | Jun 1983 | British |
| MOORE, Adam Lee | Director | 2024-12-05 | Aug 1986 | British |
Show 19 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CASSIDY, Nirma | Secretary | 2022-09-28 | 2023-02-07 |
| DAVIS, Yochevet Nachuma | Secretary | 1993-05-20 | 2010-05-17 |
| MAWDSLEY, Siobhan | Secretary | 2018-08-13 | 2022-09-22 |
| NOTEHOLD LIMITED | Corporate Nominee Secretary | 1993-04-27 | 1993-05-20 |
| OAKWOOD CORPORATE SECRETARY LIMITED | Corporate Secretary | 2019-01-18 | 2023-02-07 |
| ADEGOKE, Adedotun Ademola | Director | 2023-02-07 | 2024-12-05 |
| ALECOCK, Peter Jon | Director | 2018-08-13 | 2022-05-12 |
| BISHOP, Keith Laurence | Director | 2023-02-07 | 2023-11-06 |
| CONWAY, Darren John | Director | 2010-03-08 | 2023-05-26 |
| COWGILL, Peter Alan | Director | 2018-08-13 | 2022-09-28 |
| DAVIS, Laurence Brian | Director | 1993-05-20 | 2023-05-05 |
| DENHAM, Wayne Gavin | Director | 2010-03-08 | 2018-08-13 |
| GREENHALGH, Neil James | Director | 2018-11-01 | 2023-02-07 |
| HINES, Julian Peter | Director | 1995-05-12 | 2006-01-27 |
| SALADOR, Paul Neil | Director | 2014-02-19 | 2014-09-26 |
| SCHULTZ, Régis | Director | 2022-09-28 | 2023-02-07 |
| SMALL, Brian Michael | Director | 2018-08-13 | 2018-10-31 |
| STOTT, Carl Raymond | Director | 2010-03-08 | 2014-02-19 |
| NOTEHURST LIMITED | Corporate Nominee Director | 1993-04-27 | 1993-05-20 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Woodlandslove (Invest Co) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-02-13 | Active |
| Tessuti Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-08-13 | Ceased 2025-02-13 |
| Mr Laurence Brian Davis | Individual | Shares 75–100%, Voting 75–100% | 2016-07-01 | Ceased 2018-08-13 |
Filing timeline
Last 20 of 179 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-05-06 | AD04 | address | Move registers to registered office company with new address | |
| 2026-04-24 | AA01 | accounts | Change account reference date company previous shortened | |
| 2026-04-24 | AA01 | accounts | Change account reference date company current shortened | |
| 2026-01-27 | AA | accounts | Accounts with accounts type full | |
| 2026-01-27 | AA01 | accounts | Change account reference date company previous shortened | |
| 2025-04-30 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-04-29 | AA01 | accounts | Change account reference date company current shortened | |
| 2025-02-14 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-02-14 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-12-18 | AP01 | officers | Appoint person director company with name date | |
| 2024-12-17 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-12 | AA | accounts | Accounts with accounts type full | |
| 2024-07-03 | DISS40 | gazette | Gazette filings brought up to date | |
| 2024-07-02 | GAZ1 | gazette | Gazette notice compulsory | |
| 2024-04-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-06-21 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-05-31 | TM01 | officers | Termination director company with name termination date | |
| 2023-05-10 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-04-28 vs 2023-04-30