CHARACTER OPTIONS LIMITED
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Next accounts due
2026-05-31 (this month)
Last filed for 2024-08-31
Confirmation statement due
2027-03-15 (in 10mo)
Last made up 2026-03-01
Watchouts
Cash
£4M
+55.1% vs 2023
Net assets
£957K
-65.6% vs 2023
Employees
111
0% vs 2023
Profit before tax
-£2M
-140.8% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 2 times since incorporation
- CHARACTER OPTIONS LIMITED 2001-01-03 → present
- TOY OPTIONS LIMITED 1991-05-03 → 2001-01-03
- WISE TREATMENT LTD. 1991-03-01 → 1991-05-03
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-08-31
| Metric | Trend | 2023-08-31 | 2024-08-31 |
|---|---|---|---|
| Turnover | £54,043,516 | £45,073,537 | |
| Operating profit | -£910,924 | -£2,373,903 | |
| Profit before tax | -£1,015,762 | -£2,446,299 | |
| Net profit | -£824,058 | -£1,864,415 | |
| Cash | £2,314,774 | £3,590,158 | |
| Total assets less current liabilities | £4,969,380 | £39,366,420 | |
| Net assets | £2,780,478 | £956,690 | |
| Equity | £2,780,478 | £956,690 | |
| Average employees | 111 | 111 | |
| Wages | £4,899,808 | £5,522,143 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-08-31 | 2024-08-31 |
|---|---|---|---|
| Operating margin | -1.7% | -5.3% | |
| Net margin | -1.5% | -4.1% | |
| Return on capital employed | -18.3% | -6.0% | |
| Gearing (liabilities / total assets) | 94.9% | 98.3% | |
| Current ratio | 1.00x | 2.00x | |
| Interest cover | -4.58x | -17.72x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Lubbock Fine LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Demand for the company's products remains ongoing. The company has substantial cash balances, as well as access to extensive finance facilities and support from group companies, should it be necessary. The Directors, after reviewing the company's operating budgets, investment plans and financing arrangements, consider that the company has sufficient financing available at the date of approval of this report. Accordingly, the Directors are satisfied that it is appropriate to adopt the going concern basis in preparing these financial statements.”
Significant events
- “From 1 April 2022, a tax has been imposed on plastic packaging on imports to the UK. The company continues to plan and implement its response and, to the extent that it can be achieved, the company will endeavour to reduce new plastics in packaging to below the tax threshold.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
14 active · 10 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SHAH, Kirankumar Premchand | Secretary | 1991-04-02 | — | British |
| BRAMFORD, David William | Director | 2015-03-23 | Mar 1970 | British |
| CHADWICK, Anne Pamela | Director | 2021-01-01 | Apr 1966 | British |
| CUMMINS, Beverley Dawn | Director | 2019-01-01 | Jan 1970 | British |
| DEWAR, Alasdair Ian | Director | 2008-01-02 | May 1967 | British |
| DIVER, Jonathan | Director | 1994-08-30 | Apr 1964 | British |
| ELLIOTT, Jonathan Paul Michael | Director | 2021-11-24 | Mar 1979 | British |
| HEALY, Jeremiah | Director | 2006-09-01 | Sep 1961 | British,Irish |
| HUNT, Mark Steven | Director | 2021-11-24 | Dec 1982 | British |
| KISSANE, Joseph John Patrick | Director | 1991-07-01 | Apr 1952 | British |
| RAHMAN, Tariq Ali | Director | 2019-01-01 | May 1972 | British |
| SHAH, Hamun | Director | 2025-07-22 | Oct 1975 | British |
| SHAH, Kirankumar Premchand | Director | 1991-04-02 | Jul 1954 | British |
| TULL, Stephen Daniel | Director | 2006-09-01 | Oct 1956 | British |
Show 10 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CHETTLEBURGH INTERNATIONAL LIMITED | Corporate Nominee Secretary | 1991-03-01 | 1991-04-02 |
| ANDERSON, Robert James | Director | 1996-03-22 | 2001-03-31 |
| HILLIER, Paul Christopher | Director | 2006-09-01 | 2009-04-03 |
| KING, Richard | Director | 1991-04-02 | 2019-01-25 |
| KIRTON, Carlton Lemarks | Director | 1996-03-01 | 1999-01-12 |
| KISHON, Daniel Hayes | Director | 2001-03-26 | 2004-12-31 |
| MCLOUGHLIN, Gerard | Director | 2011-09-01 | 2025-04-06 |
| MIDDLETON SMITH, Rachel Catherine | Director | 1997-10-01 | 2001-02-23 |
| ROWE, Michael John | Director | 1996-12-02 | 2015-06-30 |
| CHETTLEBURGH'S LIMITED | Corporate Nominee Director | 1991-03-01 | 1991-04-02 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Thomas Mark Spain | Individual | Voting 25–50% | 2025-04-02 | Ceased 2025-04-02 |
| The Character Group Plc | Corporate entity | Shares 75–100%, Voting 50–75% | 2016-04-06 | Active |
Filing timeline
Last 20 of 181 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-02-27 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-02-26 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-01-29 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-29 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-26 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-26 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-07-30 | AP01 | officers | Appoint person director company with name date | |
| 2025-05-19 | AA | accounts | Accounts with accounts type full | |
| 2025-04-07 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-29 | AA | accounts | Accounts with accounts type full | |
| 2024-03-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-06 | AA | accounts | Accounts with accounts type full | |
| 2023-03-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-06-08 | AA | accounts | Accounts with accounts type full | |
| 2022-04-27 | AD03 | address | Move registers to sail company with new address | |
| 2022-04-26 | AD02 | address | Change sail address company with new address | |
| 2022-03-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-02 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 9
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-08-31 vs 2023-08-31
-
Turnover
-16.6%
£54,043,516 £45,073,537
-
Cash
+55.1%
£2,314,774 £3,590,158
-
Net assets
-65.6%
£2,780,478 £956,690
-
Employees
0%
111 111
-
Operating profit
-160.6%
-£910,924 -£2,373,903
-
Profit before tax
-140.8%
-£1,015,762 -£2,446,299
-
Wages
+12.7%
£4,899,808 £5,522,143
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers