MARKETING SKILLS TRUST LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-01-16 (in 8mo)
Last made up 2026-01-02
Watchouts
None on the register
Cash
£34K
-20% vs 2023
Net assets
£338K
-39% vs 2023
Employees
—
Average over period
Profit before tax
—
Period ending 2024-12-31
Name history
Renamed 4 times since incorporation
- MARKETING SKILLS TRUST LIMITED 2022-05-12 → present
- THE DM TRUST LIMITED 2015-08-04 → 2022-05-12
- THE INSTITUTE OF DIRECT AND DIGITAL MARKETING LIMITED 2011-03-02 → 2015-08-04
- THE INSTITUTE OF DIRECT MARKETING LIMITED 1993-03-26 → 2011-03-02
- THE DIRECT MARKETING CENTRE LIMITED 1991-01-07 → 1993-03-26
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | £9,365 | |
| Operating profit | — | — | |
| Profit before tax | — | — | |
| Net profit | -£121,159 | -£215,755 | |
| Cash | £42,776 | £34,228 | |
| Total assets less current liabilities | £553,650 | £337,895 | |
| Net assets | £553,650 | £337,895 | |
| Equity | £553,650 | £337,895 | |
| Average employees | — | — | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Net margin | — | -2303.8% | |
| Current ratio | 94.47x | 5.19x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Barnes Roffe Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making appropriate enquiries, the Trustees have a reasonable expectation that the Charity has adequate resources to continue in operational existence for the foreseeable future. For this reason, they continue to adopt the going concern basis in preparing the financial statements.”
Significant events
- “Following the acquisition of the DMF, the company's objects will be extended so that the company shall serve and protect the interests of the consumer, especially those who are vulnerable, and to improve the consumer's experience of direct and digital marketing.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 36 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GOULDING, Kenneth Edward | Secretary | 2020-01-01 | — | — |
| GILLESPIE, Colin Lloyd | Director | 2023-04-21 | Nov 1968 | British |
| GOOD, Fedelma | Director | 2023-01-01 | Jan 1962 | Irish |
| JONES, Polly | Director | 2024-04-25 | Mar 1971 | British |
| MYERS, Nicholas Larkland Barnaby | Director | 2023-04-21 | Mar 1980 | British |
| TROUGHTON, Martin | Director | 2022-11-11 | Oct 1966 | British |
| WYVER, Benjamin | Director | 2025-07-22 | Aug 1993 | British |
Show 36 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| JEFFERIES, Jacqueline Elizabeth | Secretary | — | 1993-11-22 |
| LAWES, Timothy Robin | Secretary | 1993-11-22 | 1996-10-02 |
| MILLIGAN, James Graham | Secretary | 2016-04-21 | 2020-01-01 |
| PRITCHARD, Vanessa Elizabeth | Secretary | 1996-10-02 | 1999-10-29 |
| ROBERTS, Rebecca Anne | Secretary | 2014-03-05 | 2015-06-24 |
| SELL, Elizabeth Anne | Secretary | 2014-06-11 | 2016-04-21 |
| WILD, Roger Duncan | Secretary | 1999-10-29 | 2014-03-04 |
| COUPE, David Paul | Director | 2015-06-24 | 2020-10-15 |
| DAVIS, Charles Thomas | Director | 2016-11-18 | 2020-10-15 |
| EASTON, Zara Valerie | Director | 2024-06-11 | 2025-07-22 |
| GOWAN, Anne | Director | 2020-07-15 | 2024-04-25 |
| HARRISON, Michael James | Director | 2016-01-21 | 2021-10-14 |
| HILLIARD, Trevor Martyn | Director | 1999-11-29 | 2003-06-16 |
| HOUSDEN, Matthew James | Director | 2015-10-15 | 2022-10-13 |
| HOWARD, Melanie Ann | Director | 2019-04-12 | 2022-10-13 |
| HOWARD, Melanie Ann | Director | 2007-07-06 | 2017-10-27 |
| HUGHES, Graham Harvey | Director | 1994-07-13 | 1996-05-09 |
| HUGHES, John Roderick Thomas Hubert | Director | — | 2003-05-29 |
| LAWES, Timothy Robin | Director | — | 2015-06-22 |
| LEWIS, Timothy David | Director | 2007-07-06 | 2015-05-31 |
| MILES, David, Professor | Director | — | 2015-05-31 |
| NOVAK, Adam | Director | 1999-11-29 | 2006-12-05 |
| O'DONNELL, Paul Simon | Director | 2006-12-15 | 2015-05-31 |
| ORR, Dawn Patricia | Director | 2004-09-06 | 2010-06-01 |
| PATRON, Mark Andrew | Director | 2020-07-15 | 2026-01-15 |
| PAYNE, David | Director | 2002-06-18 | 2004-03-31 |
| PORTER, Julia Marguerite | Director | 2020-07-15 | 2023-01-19 |
| REYNOLDS, Joanna Patricia | Director | 2018-11-13 | 2020-06-19 |
| SAMUELS, Ivor | Director | — | 2004-11-04 |
| SMITH, Rosemary Kathleen | Director | 2015-06-24 | 2018-11-24 |
| SPELLING, Barrie Michael | Director | 1999-11-29 | 2008-09-08 |
| TAYLOR, Stephen Mark Lloyd | Director | 2006-05-04 | 2008-04-14 |
| TEW, John William | Director | 1996-05-09 | 1999-06-22 |
| TILDESLEY, Michael Paul | Director | 2004-09-06 | 2006-04-19 |
| WATSON, John Robert | Director | — | 2006-02-17 |
| WORBOYS, Caroline Buchanon | Director | 2005-05-17 | 2019-10-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Data And Marketing Association Limited | Corporate entity | significant-influence-or-control-as-trust | 2016-04-06 | Ceased 2020-08-18 |
Filing timeline
Last 20 of 181 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-01-15 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-15 | TM01 | officers | Termination director company with name termination date | |
| 2025-07-22 | AP01 | officers | Appoint person director company with name date | |
| 2025-06-25 | AA | accounts | Accounts with accounts type full | |
| 2025-02-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-25 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2024-09-18 | CH01 | officers | Change person director company with change date | |
| 2024-09-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-06-17 | AA | accounts | Accounts with accounts type full | |
| 2024-04-30 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-30 | AP01 | officers | Appoint person director company with name date | |
| 2024-02-22 | CH03 | officers | Change person secretary company with change date | |
| 2024-02-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-15 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-12-15 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-08-22 | AA | accounts | Accounts with accounts type full | |
| 2023-05-02 | AP01 | officers | Appoint person director company with name date | |
| 2023-05-02 | AP01 | officers | Appoint person director company with name date | |
| 2023-02-01 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
-20%
£42,776 £34,228
-
Net assets
-39%
£553,650 £337,895
-
Employees
—
Not reported
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers