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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-12-14 (in 7mo)

Last made up 2025-11-30

Watchouts

2 items

Cash

£968K

+143.2% vs 2023

Net assets

£47M

+0.7% vs 2023

Employees

293

-9.6% vs 2023

Profit before tax

£2M

+133.3% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 5 times since incorporation

  1. GFK U.K. LIMITED 2015-08-10 → present
  2. GFK NOP LIMITED 2005-09-30 → 2015-08-10
  3. NOP RESEARCH GROUP LIMITED 1994-03-01 → 2005-09-30
  4. MAI RESEARCH LIMITED 1992-02-21 → 1994-03-01
  5. MAI UK MARKET RESEARCH LIMITED 1990-07-20 → 1992-02-21
  6. CLAIMSEARCH LIMITED 1990-06-18 → 1990-07-20

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £52,903,000£58,915,000
Operating profit £1,117,000£3,012,000
Profit before tax £810,000£1,890,000
Net profit -£364,000£310,000
Cash £398,000£968,000
Total assets less current liabilities £48,861,000£54,632,000
Net assets £47,173,000£47,483,000
Equity £47,173,000£47,483,000
Average employees 324293
Wages £26,892,000£25,749,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin 2.1%5.1%
Net margin -0.7%0.5%
Return on capital employed 2.3%5.5%
Gearing (liabilities / total assets) 27.4%58.2%
Current ratio 3.88x1.80x
Interest cover 1.71x1.83x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
Ernst & Young LLP
Audit opinion
Unqualified (clean)
Going concern
Material uncertainty disclosed

“The Company has reported a profit for the year of £0.310m. It has net assets of £47.483m and has cash balances of £1m at 31 December 2024. It relies on funding from Intermediate Dutch BV, which operates a cash pooling arrangement in which the Company participates, and has obtained confirmation of parental support until at least 31 March 2027. Following a consideration of forecast data, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future, under the condition of parental support which has been confirmed until 31 March 2027.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 55 resigned

Name Role Appointed Born Nationality
CRANE, Julian Grant Director 2025-11-21 Jun 1968 British
MORRISON, Ben Alexander Director 2025-11-21 Jun 1980 British
PATHAK, Priyank Director 2024-10-17 Jun 1985 Indian
STRONG, Michelle Louise Director 2026-04-01 Jul 1984 British
Show 55 resigned officers
Name Role Appointed Resigned
BLETSO, Bryan Edward Secretary 2006-03-10 2013-11-30
GLASS, David Selig Secretary 2005-06-01 2013-11-30
RHODES, John Eric Secretary 2005-06-01 2006-03-10
SHAY, Ian Lawton Secretary 1995-05-05
SPEDDING, Michael Secretary 1995-05-05 1996-07-26
WINTER, Keith Michael Secretary 1996-07-26 2000-04-14
WOODLOCK, Simon John Secretary 2000-04-14 2002-11-01
CROSSWALL NOMINEES LIMITED Corporate Secretary 2002-11-01 2005-06-01
AHMED, Zakir Director 2019-07-23 2020-03-20
BARTER, John Harry Director 1997-05-06
BURTON, John Stuart Director 1992-12-31
CHADWICK, Simon Charles Hamilton Director 2000-02-28 2004-05-14
COOKE, Michael John Director 1998-12-15 2013-02-01
DAVIS, Christopher Antony Director 2003-11-26 2007-08-18
DIXON, Graham Director 2000-02-28 2003-11-26
GIBBINS, Clive Dean Director 1995-09-06 2007-08-29
HALLETT, Robert Charles Director 2004-12-10
HARRIS, Paul Thomas Director 1996-02-01
HEARN, Stephen Robert Director 2012-01-01 2013-02-01
HEINLEIN, Petra Maria Director 2005-06-01 2011-12-31
HILL, Graham Roger Director 1998-11-16
JAMESON, Richard David Director 2000-02-28 2015-05-11
JONES, Bonnie Director 2020-03-20 2022-07-21
KELLY, Paul Dominic Director 2004-12-22 2008-07-23
KRAUSS, Matthias Director 2008-07-23 2016-10-19
MACEY, Francis Wellington Director 1993-03-04
MACFARLANE, Phyllis Joan Director 2013-02-01
MAZUR, Maria Teresa Director 2022-09-21 2024-10-31
MCLAGAN, Lesley Patricia Director 1996-03-27 2000-02-28
MICHAELSEN, Ivar Reimer Director 2015-10-09 2018-03-09
MOLLOY, Christopher Patrick Director 1996-07-30 1999-05-28
MOLLOY, Christopher Patrick Director 1995-05-31
MOLLOY, Christopher Andrew Director 1999-01-26
MOORE, Megan Director 2024-10-17 2025-11-21
MOORE, Richard Michael Director 1998-12-15 2000-05-31
MORRISON, Gabrielle Michele Director 2007-10-29
MOY, Corrine Dawn Director 2000-02-28 2016-03-11
NORMAN, Anthony James Director 2018-03-09 2024-10-17
OFFORD, Philip Director 2018-12-19 2023-10-20
PFANN, Alexander Director 2016-04-26 2018-12-19
PRUENT, Debra Ann, Dr Director 2013-02-01 2014-03-31
ROGERS, Michael George Director 2000-02-28 2001-01-29
ROSE, James Director 1998-08-24 1999-05-17
SNOW, Christopher Director 2005-06-01 2010-03-01
SPEDDING, Michael Director 2003-08-08
STOCKER, Ivor Charles Director 2007-09-03
TRAYNOR, Lisa Anne Director 2024-10-17 2026-04-01
VAN DER WERF, Bernhard Eberhard Director 2015-05-11 2015-10-09
WATKINS, Nicholas Henry Director 2000-07-01 2014-05-01
WHITE, Christopher John Director 2016-03-11
WHITE, Rachel Director 2024-05-22 2025-11-21
WIMBUSH, Adrian Durrant Director 2009-05-28
WINTER, Keith Michael Director 1997-10-28 2000-04-14
WOODLOCK, Simon John Director 2003-04-07 2004-12-22
WOODLOCK, Simon John Director 2000-04-14 2002-11-01

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Gfk U.K. Holding Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 263 total filings

Date Type Category Description
2026-04-15 AP01 officers Appoint person director company with name date PDF
2026-04-15 TM01 officers Termination director company with name termination date PDF
2026-03-14 AA accounts Accounts with accounts type full
2025-12-23 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-11-24 TM01 officers Termination director company with name termination date PDF
2025-11-24 TM01 officers Termination director company with name termination date PDF
2025-11-24 AP01 officers Appoint person director company with name date PDF
2025-11-24 AP01 officers Appoint person director company with name date PDF
2024-12-19 AA accounts Accounts with accounts type full
2024-12-04 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-31 TM01 officers Termination director company with name termination date PDF
2024-10-24 AP01 officers Appoint person director company with name date PDF
2024-10-24 AP01 officers Appoint person director company with name date PDF
2024-10-24 AP01 officers Appoint person director company with name date PDF
2024-10-24 TM01 officers Termination director company with name termination date PDF
2024-05-28 AP01 officers Appoint person director company with name date PDF
2023-12-15 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-12-14 CH01 officers Change person director company with change date PDF
2023-10-20 TM01 officers Termination director company with name termination date PDF
2023-08-17 AA accounts Accounts with accounts type full

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
8

last 12 months

Capital events
0

last 24 months

Officers appointed
3

last 12 months

Officers resigned
3

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page