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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-10-24 (in 5mo)

Last made up 2025-10-10

Watchouts

None on the register

Cash

£242K

+108.6% vs 2023

Net assets

£1M

-67% vs 2023

Employees

24

-17.2% vs 2023

Profit before tax

-£3M

+31.8% vs 2023

Name history

Renamed 3 times since incorporation

  1. HIT ENTERTAINMENT LIMITED 2005-05-25 → present
  2. HIT ENTERTAINMENT PLC 1992-05-14 → 2005-05-25
  3. HIT COMMUNICATIONS PUBLIC LIMITED COMPANY 1989-09-07 → 1992-05-14
  4. GAINBASE PUBLIC LIMITED COMPANY 1989-02-01 → 1989-09-07

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £1,372,000£2,834,000
Operating profit -£5,002,000-£3,412,000
Profit before tax -£5,002,000-£3,412,000
Net profit -£3,912,000-£2,771,000
Cash £116,000£242,000
Total assets less current liabilities £3,850,000£1,271,000
Net assets £3,850,000£1,271,000
Equity £3,850,000£1,271,000
Average employees 2924
Wages £2,385,000£2,260,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -364.6%-120.4%
Net margin -285.1%-97.8%
Return on capital employed -129.9%-268.5%
Current ratio 0.11x0.12x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
PricewaterhouseCoopers LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“Given the Company's loss position for the 2024 financial year and net current liability position, it has sought and obtained a letter of support from its ultimate parent company Mattel Inc. Consequently, the directors believe that for any reason should the Company be unable to meet its liabilities then Mattel Inc. will provide financial support to the Company in accordance with this letter such that the Company is able to operate as a going concern and to settle its liabilities as they fall due for at least 12 months from the date of approving these financial statements. The Company has assessed whether it can rely upon the letter of support and has no concern in that regard. Therefore, these financial statements are prepared on a going concern basis.”

Group structure

  1. HIT ENTERTAINMENT LIMITED · parent
    1. Gullane (Productions) Limited 100% · UK · Film production
    2. Prism Art and Design Limited 100% · UK · Exploitation of character licensing rights
    3. The Magic Railroad Company Limited 100% · UK · Dormant
    4. HIT Consumer Products Limited 100% · UK · Promotion of audio rights
    5. HIT Attractions Limited 100% · UK · Exploitation of character licensing rights
    6. Rainbow Magic Limited 100% · UK · Ownership and exploitation of intellectual property
    7. Gullane Entertainment Limited 100% · UK · Holding company
    8. HIT (MTK) Limited 100% · UK · Ownership and exploitation of intellectual property
    9. Gullane (Thomas) Limited 100% · UK · Exploitation of the Thomas & Friends character licensing rights
    10. PT Mattel Indonesia 99.99% · Indonesia · Toy manufacturing

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 65 resigned

Name Role Appointed Born Nationality
TUNG, Sukhjiwan Kaur Secretary 2012-02-01 British
BAPNA, Prashant Director 2020-07-27 May 1973 Indian
GODFREY, Najma Alex Director 2018-01-24 Feb 1977 British
MOORE, Michael Director 2021-12-07 Jan 1969 American
Show 65 resigned officers
Name Role Appointed Resigned
BYRNE, Katharine Helen Secretary 2003-01-23 2003-07-16
LAWES, Robert Ian Secretary 1997-04-01
MARLOW-PRINCE, Collette Theresa Secretary 1997-09-11 2000-06-08
PAGET, Malcolm George Secretary 1997-04-01 1997-09-11
PEARCE, Simon Marshall Secretary 2003-07-16 2005-07-29
PICCUS, Todd Olen Secretary 2015-05-01 2024-12-31
ROWLAND, Janet Lesley Secretary 2006-11-30 2008-12-31
SALVO, Joseph Pasqualino Secretary 2008-12-31 2015-04-10
SLOCUM, Joyce Deanne Secretary 2005-07-29 2006-11-30
TAYLOR, Richard George Secretary 2000-08-31 2003-01-23
TAYLOR, Shawn Karl Secretary 2000-06-08 2000-08-31
AIKEN, Donald Bruce Director 2012-03-09 2016-07-19
ALLCROFT, Britt Director 2003-01-23 2003-05-31
ALLMARK, David Director 2012-02-01 2014-02-03
BIRRELL, Nigel Norman Director 2000-08-31 2005-11-30
BROCKMAN, Matthew Edward Director 2008-03-03 2009-11-11
BROCKMAN, Matthew Director 2005-07-05 2005-08-04
BURDICK, Charles James Director 2004-11-09 2005-05-24
CAMINADA, Charles Jerome Director 1995-12-30 2005-08-22
CATCHPOLE, Edward Laurence Director 2012-02-01 2015-05-01
CHESHIRE, Ian Michael, Sir Director 1999-09-30 2000-05-19
DESAI, Sangeeta Director 2010-09-10 2012-02-01
DONAHUE, Brian Joseph Director 2013-09-26 2014-09-08
DUNN, Jeffrey Doubleday Director 2008-12-22 2012-02-01
DYKE, Gregory Director 2005-06-01 2007-02-07
FITZSIMONS, Paul Director 2008-03-03 2010-11-30
FITZSIMONS, Paul Director 2005-07-05 2005-08-04
HARMAN, Phillip Brent Director 1995-09-29 1997-09-11
HEMMERS, Irina Michaela Director 2009-11-11 2010-11-30
JANE ANNE, Ritson Director 1993-05-28
KARABA, Thomas Frank Director 2001-09-27 2005-05-24
KOPPEL, Montague Director 1993-05-28 1996-07-24
LANGDON, Dorian Charles Director 2000-06-29 2001-06-06
LAWES, Robert Ian Director 1995-12-30 2004-10-21
LEACH, Richard Charles Director 2001-03-05 2001-05-29
LEWIS, Nicholas Peter Director 1993-05-28
LUARD, Roger David Eckford Director 1993-05-28
LUCKWELL, Michael Shepstone Director 1993-05-28 2004-12-16
LYNCH, Thomas William Director 2016-01-18 2019-04-29
MARLOW PRINCE, Collette Director 1993-05-28 1996-07-04
MARLOW-PRINCE, Collette Theresa Director 1997-11-27 2000-06-08
MATHUR, Siddharth Director 2015-05-01 2018-08-31
MCKENZIE, Jean Ann Director 2015-09-07 2017-03-03
MULROONEY WOLLMAN, Shari Director 2019-11-18 2021-12-16
NELLIST, Robert Henry Harger Director 1996-07-24 2003-01-23
ORTON, Peter Charles Director 2005-05-24
PAGET, Malcolm George Director 1997-04-01 1998-02-16
PEARCE, David Director 2008-03-06 2009-01-31
RESES, Jacqueline Dawn Director 2005-07-05 2005-08-04
RICHARDSON, Justin Gordon Director 2016-12-14 2017-09-05
ROTENBERG, Joel Director 2013-09-26 2015-08-03
RUFFINI, Stephen Charles Director 2001-06-06 2005-08-22
SMITH, Jane Mary Director 1993-05-28 1994-12-19
STEINBERG, Bruce David Director 2005-07-18 2008-03-06
SULLIVAN, Sean Stephen Director 2009-01-12 2010-09-10
TAYLOR, Joyce Director 1995-05-24 1995-09-29
TAYLOR, Shawn Karl Director 1998-03-31 2001-06-06
THIEME, Christian Director 2012-03-09 2013-09-26
TURNER LAING, Sophia Henrietta Director 1995-11-06
UNITT, Andrew Neil Director 2015-09-07 2020-08-07
WALKER, Geoffrey Hulbert Director 2014-02-03 2015-09-07
WALKER, Geoffrey Hulbert Director 2012-03-09 2013-04-01
WALKER, Geoffrey Hulbert Director 2012-02-01 2012-03-09
WALKER, Norman Christopher Director 1998-11-26 2005-05-24
WEIGHT, James Dominic Director 2005-08-23 2009-01-16

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Sunshine Holdings 3 Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 572 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2021-04-22 RESOLUTIONS Resolution
Date Type Category Description
2025-10-22 AA accounts Accounts with accounts type full
2025-10-10 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-01-10 TM02 officers Termination secretary company with name termination date PDF
2024-11-13 AA accounts Accounts with accounts type full
2024-10-16 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-03-07 AA accounts Accounts with accounts type full
2023-10-23 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-01-17 CH01 officers Change person director company with change date PDF
2022-10-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-10-01 AA accounts Accounts with accounts type full
2022-09-23 RP04SH01 capital Second filing capital allotment shares PDF
2022-09-16 MR04 mortgage Mortgage satisfy charge full PDF
2021-12-20 TM01 officers Termination director company with name termination date PDF
2021-12-07 AP01 officers Appoint person director company with name date PDF
2021-11-01 CS01 confirmation-statement Confirmation statement with updates PDF
2021-10-05 AA accounts Accounts with accounts type full
2021-05-14 SH01 capital Capital allotment shares
2021-04-22 SH01 capital Capital allotment shares
2021-04-22 RESOLUTIONS resolution Resolution
2021-04-22 SH01 capital Capital allotment shares

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page