BRAND ADDITION LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-19 (in 7mo)
Last made up 2025-12-05
Watchouts
None on the register
Cash
£5M
-23.7% vs 2023
Net assets
£21M
-54% vs 2023
Employees
244
-6.9% vs 2023
Profit before tax
£6M
+43.6% vs 2023
Name history
Renamed 2 times since incorporation
- BRAND ADDITION LIMITED 2010-10-06 → present
- BROADWAY INCENTIVES LIMITED 1995-02-10 → 2010-10-06
- INCENTIVES TWO LIMITED 1986-12-11 → 1995-02-10
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £62,039,000 | £63,345,000 | |
| Operating profit | £4,152,000 | £4,261,000 | |
| Profit before tax | £4,472,000 | £6,422,000 | |
| Net profit | £3,885,000 | £5,766,000 | |
| Cash | £6,073,000 | £4,635,000 | |
| Total assets less current liabilities | £49,271,000 | £23,204,000 | |
| Net assets | £46,599,000 | £21,439,000 | |
| Equity | £46,599,000 | £21,439,000 | |
| Average employees | 262 | 244 | |
| Wages | £9,863,000 | £9,938,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 6.7% | 6.7% | |
| Net margin | 6.3% | 9.1% | |
| Return on capital employed | 8.4% | 18.4% | |
| Current ratio | 3.38x | 1.81x | |
| Interest cover | 20.55x | 27.49x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on this, the Directors are satisfied that the Company has adequate resources to continue in operational existence for at least 12 months from the date of signing the financial statements. For this reason, they continue to adopt the going concern basis in preparing the Company financial statements.”
Group structure
- BRAND ADDITION LIMITED · parent
- Brand Addition Asia Limited 100%
- Brand Addition Ireland Limited 100%
- Brand Addition Reklam Urunleri Dagitim ve Ticaret Limited Sirketi 100%
- Brand Addition (Shanghai) Trading Co., Limited 100%
Significant events
- “The Company is party to a Group cross-guarantee banking arrangement, which is a revolving credit facility of £10,000,000. The facility was refinanced in February 2025 for a four-year period to February 2029.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 19 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| JONES, Peter Edward | Secretary | 2025-03-13 | — | — |
| LEE, Christopher | Director | 2012-03-23 | Jun 1971 | British |
| THOMSON, Claire Louise | Director | 2012-03-23 | Sep 1974 | British |
Show 19 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ELLIOTT, Steven Howard | Secretary | — | 1994-10-12 |
| HARRISON, Richard | Secretary | 1994-10-12 | 2001-10-19 |
| PENFOLD, Lucy Claire | Secretary | 2021-01-28 | 2025-03-13 |
| SCULL, Andrew James | Secretary | 2005-02-23 | 2012-03-23 |
| SLATER, Richard Craig Alan | Secretary | 2001-10-19 | 2004-08-20 |
| STAFFORD, Andrea | Secretary | 2004-07-12 | 2005-02-23 |
| THOMSON, Claire Louise | Secretary | 2012-03-23 | 2021-01-28 |
| BENNINGTON, Graham James | Director | 1998-04-09 | 2000-07-03 |
| BOOTH, Stephen Rodger Gavin | Director | 1994-10-12 | 2003-11-25 |
| DAVIES, Gillian | Director | 2005-02-23 | 2012-03-23 |
| ELLIOTT, Steven Howard | Director | — | 1997-05-30 |
| ESTERKIN, Eugene Barry | Director | — | 1994-10-12 |
| HALLAM, Tim David, Dr | Director | 2004-07-09 | 2005-02-23 |
| HARRISON, Richard | Director | 1994-10-12 | 2001-10-19 |
| LANDES, David | Director | 1992-06-30 | 1997-05-30 |
| SCULL, Andrew James | Director | 2005-02-23 | 2012-03-23 |
| SEEKINGS, David John Emmott | Director | 2003-11-25 | 2005-02-23 |
| SLATER, Richard Craig Alan | Director | 2001-10-19 | 2004-08-20 |
| VARLEY, Martin | Director | — | 1997-05-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| The Pebble Group Holdco Limited | Corporate entity | Shares 75–100% | 2021-12-22 | Active |
| H.I.G Milan Uk Bidco Limited | Corporate entity | Shares 75–100% | 2016-12-05 | Ceased 2021-12-22 |
Filing timeline
Last 20 of 199 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-12-05 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-09-23 | AA | accounts | Accounts with accounts type full | |
| 2025-03-14 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-03-13 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-02-18 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-02-12 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-12-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-09 | AA | accounts | Accounts with accounts type full | |
| 2024-09-20 | CH01 | officers | Change person director company with change date | |
| 2023-12-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-02 | AA | accounts | Accounts with accounts type full | |
| 2022-12-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-07-15 | AA | accounts | Accounts with accounts type full | |
| 2022-01-21 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2022-01-21 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2021-12-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-08-27 | AA | accounts | Accounts with accounts type full | |
| 2021-02-02 | AP03 | officers | Appoint person secretary company with name date | |
| 2021-02-02 | TM02 | officers | Termination secretary company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+2.1%
£62,039,000 £63,345,000
-
Cash
-23.7%
£6,073,000 £4,635,000
-
Net assets
-54%
£46,599,000 £21,439,000
-
Employees
-6.9%
262 244
-
Operating profit
+2.6%
£4,152,000 £4,261,000
-
Profit before tax
+43.6%
£4,472,000 £6,422,000
-
Wages
+0.8%
£9,863,000 £9,938,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers