KANTAR BRANDZ LIMITED
Get an alert when KANTAR BRANDZ LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-10-14 (in 5mo)
Last made up 2025-09-30
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£45M
+9.9% vs 2023
Employees
—
Average over period
Profit before tax
£4M
+573.2% vs 2023
Name history
Renamed 4 times since incorporation
- KANTAR BRANDZ LIMITED 2023-07-25 → present
- MILLWARD BROWN UK LIMITED 2001-10-01 → 2023-07-25
- MILLWARD BROWN INTERNATIONAL LIMITED 1990-04-30 → 2001-10-01
- MILLWARD BROWN PLC 1985-09-26 → 1990-04-30
- INTERCEDE 273 LIMITED 1985-05-21 → 1985-09-26
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | — | — | |
| Profit before tax | £609,000 | £4,100,000 | |
| Net profit | £609,000 | £4,100,000 | |
| Cash | — | — | |
| Total assets less current liabilities | £41,396,000 | £45,496,000 | |
| Net assets | £41,396,000 | £45,496,000 | |
| Equity | £41,396,000 | £45,496,000 | |
| Average employees | — | — | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Current ratio | -0.00x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors consider that the going concern assumption upon which these financials have been prepared continues to be appropriate, due to the nature of the Company's primary activity being that of a holding company.”
Group structure
- KANTAR BRANDZ LIMITED · parent
- Kantar UK Limited 100%
- Henley Centre Headlight Vision Ltd 100%
- Millward Brown Egypt LLC 1%
Significant events
- “The Company received an interim dividend in specie from Kantar UK Limited of £3,491k during the year ended 31 December 2024.”
- “The first and final distribution in specie from Henley Centre Headlight Vision Ltd to Kantar Brandz Limited, totaling £2,373,331, was declared on 10 January 2025. This is in relation to an intercompany receivable balance due from Kantar Consulting UK Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 43 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CONBOY, Jennie | Secretary | 2026-03-18 | — | — |
| SMITH, Lindsay Alexandra, Mrs | Director | 2026-03-31 | Jan 1980 | British |
Show 43 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BOWRON, Simon Martin | Secretary | 2010-11-30 | 2015-10-26 |
| FINNIGAN, Robert David | Secretary | 2002-09-30 | 2009-03-24 |
| JAMESON ALLEN, Ann | Secretary | 2015-10-26 | 2017-02-01 |
| JONES, Barbara | Secretary | 1992-10-27 | 1999-05-31 |
| KNIGHT, John David | Secretary | 2009-03-24 | 2010-05-27 |
| LEADLEY, Rebekah | Secretary | 2001-08-01 | 2002-09-30 |
| POTTER, Sharon Louise | Secretary | 1999-06-01 | 2001-08-01 |
| POTTER, Sharon Louise | Secretary | — | 1992-10-30 |
| SQUIRE, Stephen | Secretary | 2010-05-27 | 2010-11-30 |
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2017-02-01 | 2019-12-05 |
| ALLEN, David Michael Richard Cecil | Director | — | 1996-04-30 |
| BIELLI, Andrea | Director | 1998-12-14 | 2001-06-29 |
| BOWRON, Simon Martin | Director | 2014-12-16 | 2015-11-30 |
| BRODERICK, Anne | Director | 2023-11-15 | 2026-03-31 |
| BROWN, Gordon Henry Albert | Director | — | 1994-03-31 |
| BROWNHILL, Elizabeth | Director | 2010-05-27 | 2013-03-28 |
| CAMPBELL, Eileen | Director | 2000-02-16 | 2001-06-29 |
| COLE, David John | Director | 2013-05-10 | 2016-04-29 |
| COPELAND, Richard Anthony | Director | — | 1997-07-08 |
| DELANEY, Paul | Director | 2012-02-16 | 2013-08-29 |
| FINNIGAN, Robert David | Director | 2002-09-30 | 2009-03-24 |
| GARDINER, Susan Mary Catherine | Director | 1998-09-01 | 2006-04-17 |
| GETTLE, Michael Lowell | Director | 1999-03-23 | 2001-06-29 |
| HOLLIS, Nigel Simon | Director | 1993-02-04 | 2001-06-29 |
| JAMES, Martin Leon | Director | 1997-04-14 | 1998-11-02 |
| JENKINS, David Findlay | Director | — | 1998-03-30 |
| JONES, Barbara | Director | 1992-10-27 | 1999-05-31 |
| KNIGHT, John David | Director | 2009-03-24 | 2010-05-27 |
| LEADLEY, Rebekah | Director | 2001-08-01 | 2002-09-30 |
| LEIGH, Michael | Director | 2006-01-01 | 2013-05-17 |
| LERWILL, Robert Earl | Director | — | 1996-12-05 |
| MEYERS, Robert Dennis | Director | — | 2001-06-29 |
| MILLWARD, Maurice | Director | — | 2000-02-29 |
| NASH, Warwick Howerd | Director | 2006-01-01 | 2009-03-01 |
| POTTER, Sharon Louise | Director | 2001-06-29 | 2013-05-17 |
| SMITH, Kelly Rebecca | Director | 2016-04-29 | 2025-12-31 |
| SORRELL, Martin Stuart | Director | — | 2007-07-17 |
| SWEETLAND, Christopher Paul | Director | 2013-10-22 | 2016-07-01 |
| THOMPSON, Susan Margaret | Director | 2001-08-01 | 2012-08-08 |
| VERMAN, Martin | Director | 2019-11-26 | 2023-11-15 |
| WARE, Rosemary Jean | Director | 1993-01-20 | 2000-03-31 |
| WINTERS, Steve Richard | Director | 2016-07-08 | 2019-12-05 |
| WRAGG, Timothy | Director | 2009-03-01 | 2019-12-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Kantar Group Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-12-05 | Active |
| Wpp 2005 Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-11-14 | Ceased 2019-12-05 |
| Wpp Delilah Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2017-08-31 | Ceased 2019-11-14 |
| Wpp Toronto Ltd | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2017-08-31 |
Filing timeline
Last 20 of 210 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-07-25 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-01 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-01 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-18 | AP03 | officers | Appoint person secretary company with name date | |
| 2026-02-24 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2025-12-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-15 | AA | accounts | Accounts with accounts type full | |
| 2024-09-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-09 | AA | accounts | Accounts with accounts type full | |
| 2023-11-15 | AP01 | officers | Appoint person director company with name date | |
| 2023-11-15 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-06 | AA | accounts | Accounts with accounts type full | |
| 2023-09-14 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-08-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-07-25 | CERTNM | change-of-name | Certificate change of name company | |
| 2022-11-08 | AA | accounts | Accounts with accounts type full | |
| 2022-10-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-01-06 | AA | accounts | Accounts with accounts type full | |
| 2021-12-06 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 2
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
—
Not reported
-
Net assets
+9.9%
£41,396,000 £45,496,000
-
Employees
—
Not reported
-
Profit before tax
+573.2%
£609,000 £4,100,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers