BRANDED LIMITED
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Next accounts due
2027-09-30 (in 1y)
Last filed for 2025-12-31
Confirmation statement due
2027-01-14 (in 8mo)
Last made up 2025-12-31
Watchouts
None on the register
Cash
£1M
-28% vs 2024
Net assets
£6M
+8% vs 2024
Employees
186
+1.1% vs 2024
Profit before tax
£1M
-41.8% vs 2024
Name history
Renamed 2 times since incorporation
- BRANDED LIMITED 2023-04-03 → present
- MAGNET HARLEQUIN LIMITED 2001-07-02 → 2023-04-03
- MAGNET LITHO LIMITED 1983-03-22 → 2001-07-02
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-12-31
| Metric | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Turnover | £17,372,000 | £18,469,000 | |
| Operating profit | £1,263,000 | £1,100,000 | |
| Profit before tax | £1,925,000 | £1,121,000 | |
| Net profit | £1,565,000 | £837,000 | |
| Cash | £1,952,000 | £1,405,000 | |
| Total assets less current liabilities | £5,912,000 | £6,400,000 | |
| Net assets | £5,902,000 | £6,375,000 | |
| Equity | £5,902,000 | £6,375,000 | |
| Average employees | 184 | 186 | |
| Wages | £7,322,000 | £7,898,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Operating margin | 7.3% | 6.0% | |
| Net margin | 9.0% | 4.5% | |
| Return on capital employed | 21.4% | 17.2% | |
| Current ratio | 2.18x | 2.07x | |
| Interest cover | — | 100.00x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“These financial statements have been prepared on a going concern basis, reflecting the directors' view that the company will be able to meet its liabilities as they fall due for at least 12 months from the date of the signing of these financial statements.”
Group structure
- BRANDED LIMITED · parent
- Branded Asia Limited 1%
- Technik Limited 1%
Significant events
- “On 1 April 2025, the company merged with its sister company Maglabs Limited, the Brand Management arm of Branded who specialise in the tech entertainment sector.”
- “2025 was another good trading year for the company with turnover increasing 6% to £18,469,000 (2024: £17,372,000). However, Operating Profit before exceptional items and goodwill amortisation reduced to £1,328,000 (2024: £1,455,000) which was primarily due to a number of Retail clients pushing new projects into 2026.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
10 active · 18 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GILMORE, Matthew John | Secretary | 2015-06-24 | — | — |
| ESSEX, George Richard Thomas | Director | 2025-04-01 | Feb 1996 | British |
| ESSEX, Robert Thomas Tickler | Director | 2007-03-30 | Oct 1960 | British |
| HARRIS, Graeme Richard | Director | 2017-01-01 | Jun 1966 | British |
| KNIGHT, Anthony Edward | Director | 2012-01-03 | Apr 1971 | British |
| RICHARDS, Jamie Trevor | Director | 2014-01-02 | May 1976 | British |
| SHIRLEY, Fay | Director | 2023-04-01 | Mar 1988 | British |
| SIMPSON, Lisa Jane | Director | 2025-04-01 | Apr 1977 | British,American |
| WATTS, Edward John | Director | 2022-01-01 | Feb 1982 | British |
| WILLIAMSON, Andrew William | Director | 2015-03-31 | Mar 1963 | British |
Show 18 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ALEXANDER, Stuart | Secretary | 2007-03-30 | 2007-10-23 |
| BOOKER, Gary Anthony | Secretary | 2007-10-23 | 2015-06-24 |
| MARKS, Raymond | Secretary | — | 2007-03-30 |
| ALEXANDER, Stuart | Director | 2007-03-30 | 2008-06-30 |
| ALLEN, Jason Steven | Director | 2010-01-04 | 2023-03-31 |
| BEADLE, Richard Mark | Director | 2002-01-01 | 2012-08-31 |
| BELL, Patrick Charles | Director | 2006-06-20 | 2009-07-31 |
| BETT, Gerald Arthur Edmund | Director | — | 2002-10-14 |
| BOOKER, Gary Anthony | Director | 2007-10-23 | 2015-06-24 |
| CAIN, Kevin Daniel | Director | 2023-04-01 | 2024-06-28 |
| COLEMAN, John Michael | Director | — | 2009-03-31 |
| DAWSON, Colin Peter | Director | 1992-11-02 | 2007-03-30 |
| HILTON, David | Director | 1999-02-01 | 2002-08-23 |
| KNIGHT, David Gordon | Director | 2007-03-30 | 2015-03-16 |
| MARKS, Raymond | Director | — | 2007-03-30 |
| TRAVIS, Andrew John | Director | 2007-03-30 | 2015-03-16 |
| WARD, Thomas Mathew James | Director | 2014-06-24 | 2015-05-12 |
| WRIGHT, Alan John | Director | — | 2023-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Writtle Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 168 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-09-18 RESOLUTIONS Resolution
- 2023-09-18 MA Memorandum articles
- 2023-04-03 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-09 | AA | accounts | Accounts with accounts type full | |
| 2026-01-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-14 | AA | accounts | Accounts with accounts type full | |
| 2025-04-14 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-14 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-07 | AA | accounts | Accounts with accounts type full | |
| 2024-07-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-10-10 | AA | accounts | Accounts with accounts type audit exemption subsiduary | |
| 2023-10-10 | PARENT_ACC | accounts | Legacy | |
| 2023-10-10 | GUARANTEE2 | other | Legacy | |
| 2023-10-10 | AGREEMENT2 | other | Legacy | |
| 2023-09-27 | AP01 | officers | Appoint person director company with name date | |
| 2023-09-27 | AP01 | officers | Appoint person director company with name date | |
| 2023-09-18 | RESOLUTIONS | resolution | Resolution | |
| 2023-09-18 | MA | incorporation | Memorandum articles | |
| 2023-04-05 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-05 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-03 | CERTNM | change-of-name | Certificate change of name company |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-12-31 vs 2024-12-31
-
Turnover
+6.3%
£17,372,000 £18,469,000
-
Cash
-28%
£1,952,000 £1,405,000
-
Net assets
+8%
£5,902,000 £6,375,000
-
Employees
+1.1%
184 186
-
Operating profit
-12.9%
£1,263,000 £1,100,000
-
Profit before tax
-41.8%
£1,925,000 £1,121,000
-
Wages
+7.9%
£7,322,000 £7,898,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers