WPP BRANDS (EUROPE) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-13 (in 7mo)
Last made up 2025-11-29
Watchouts
Cash
£280K
-75.9% vs 2023
Net assets
-£67M
-68.6% vs 2023
Employees
108
-14.3% vs 2023
Profit before tax
-£31M
-375.5% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 1 time since incorporation
- WPP BRANDS (EUROPE) LIMITED 2018-11-05 → present
- YOUNG & RUBICAM EUROPE LIMITED 1980-10-29 → 2018-11-05
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £71,001,000 | £48,407,000 | |
| Operating profit | -£3,495,000 | -£26,542,000 | |
| Profit before tax | -£6,515,000 | -£30,980,000 | |
| Net profit | -£6,848,000 | -£32,118,000 | |
| Cash | £1,161,000 | £280,000 | |
| Total assets less current liabilities | -£39,949,000 | -£67,377,000 | |
| Net assets | -£39,976,000 | -£67,404,000 | |
| Equity | -£39,976,000 | -£67,404,000 | |
| Average employees | 126 | 108 | |
| Wages | £16,299,000 | £15,406,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -4.9% | -54.8% | |
| Net margin | -9.6% | -66.3% | |
| Return on capital employed | 8.7% | 39.4% | |
| Gearing (liabilities / total assets) | 169.8% | 282.0% | |
| Current ratio | 0.58x | 0.35x | |
| Interest cover | -1.07x | -5.67x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making enquiries, the directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing of the financial statements.”
Significant events
- “On 24 July 2025, the Company issued and allotted 75,000,000 Ordinary shares of £1 each to immediate parent company, WPP Brands Holdings (UK) Limited.”
- “On 5 August 2025, the Company reduced the nominal value of each Ordinary share from £1 to £0.00000000001. This increased retained earnings by £80,000,100.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 28 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MAZUR, Helina | Secretary | 1996-08-14 | — | British |
| BORISOV, Tsvetan Kirilov | Director | 2018-04-12 | Apr 1975 | Bulgarian |
| SEGIMON DE MANZANOS, Manuel | Director | 2025-11-04 | Aug 1973 | Spanish |
Show 28 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MCLACHLAN, Eliza Catherine | Secretary | 1995-09-01 | 1996-08-31 |
| MILSOM, Dennis | Secretary | — | 1995-08-20 |
| BAHL, Kim Elaine | Director | 2005-01-25 | 2008-04-30 |
| BOISROND, Etienne Michel | Director | 2001-09-03 | 2002-11-20 |
| BUNGERT, Jacques | Director | 2008-01-01 | 2010-10-21 |
| CASTELLANO, Ugo | Director | — | 1996-04-02 |
| DEO, Joseph Ermengildo De | Director | — | 1993-06-07 |
| ECCLESHARE, Christoper William, Mr. | Director | 2003-03-24 | 2005-04-28 |
| FERRAIOLI, Jose Edgardo | Director | — | 1993-01-01 |
| GLADWELL, David Julian | Director | 2015-02-26 | 2022-09-08 |
| GREENE, David Elsworth | Director | 1993-10-08 | 1995-01-16 |
| HEDQUIST, Jan Briger | Director | 1996-08-28 | 1999-04-19 |
| HIMPE, Stefaan Leo Hilda | Director | 2003-03-06 | 2009-09-18 |
| KRAUSS, Ingo | Director | — | 1997-07-31 |
| LEERSNYDER, Luc De | Director | — | 1993-10-15 |
| MCCORMICK, Ian | Director | 2001-11-14 | 2004-12-08 |
| MEERSTADT, Albertus | Director | 1999-04-19 | 2001-08-10 |
| MONTERO, Fernan Gonzalo | Director | 1994-02-03 | 1998-09-18 |
| PAUL, Ian Gary | Director | 2007-04-13 | 2025-09-17 |
| PIENAAR, Mario Morne | Director | 2014-10-27 | 2015-02-27 |
| PINILLA, Ignacio Cabezon | Director | 2009-10-28 | 2024-03-06 |
| ROUSSET, Alain Maurice Michel | Director | 1995-01-13 | 2003-03-06 |
| SHELDON, Alan Joseph | Director | 1994-02-03 | 1996-10-07 |
| TONG CUONG, Eric | Director | 2005-04-11 | 2005-08-31 |
| TORLOTING, Frederic | Director | 2008-01-01 | 2010-10-21 |
| VILLARET, Jean-Pierre | Director | — | 1995-05-11 |
| WIDMER, Bruno Erlich | Director | 1998-11-02 | 2001-04-30 |
| WOODLEY, Jill | Director | — | 2002-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Brands Development Holdings (Uk) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-12-18 | Active |
| Wpp Brands Holdings (Uk) Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2025-12-18 |
Filing timeline
Last 20 of 203 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-08-07 RESOLUTIONS Resolution
- 2025-08-06 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-19 | AA | accounts | Accounts with accounts type full | |
| 2026-01-28 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-01-27 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-12-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-11-04 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-07 | RESOLUTIONS | resolution | Resolution | |
| 2025-08-06 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-08-06 | SH20 | capital | Legacy | |
| 2025-08-06 | CAP-SS | insolvency | Legacy | |
| 2025-08-06 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-25 | SH01 | capital | Capital allotment shares | |
| 2024-12-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-27 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-09-10 | AA | accounts | Accounts with accounts type full | |
| 2024-03-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-12-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-04 | AA | accounts | Accounts with accounts type full | |
| 2023-04-04 | AA | accounts | Accounts with accounts type full | |
| 2023-03-17 | DISS40 | gazette | Gazette filings brought up to date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 3
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-31.8%
£71,001,000 £48,407,000
-
Cash
-75.9%
£1,161,000 £280,000
-
Net assets
-68.6%
-£39,976,000 -£67,404,000
-
Employees
-14.3%
126 108
-
Operating profit
-659.4%
-£3,495,000 -£26,542,000
-
Profit before tax
-375.5%
-£6,515,000 -£30,980,000
-
Wages
-5.5%
£16,299,000 £15,406,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers