HELA BRANDS LIMITED
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-05-12
Overdue
Watchouts
Cash
£4M
Latest balance sheet
Net assets
£25M
Equity attributable
Employees
171
Average over period
Profit before tax
£315K
Period ending 2025-03-31
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Confirmation statement overdue
Due 2026-05-12.
-
4 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 3 times since incorporation — the current trading name was adopted 2025-01-20
- HELA BRANDS LIMITED 2025-01-20 → present
- FOCUS INTERNATIONAL LIMITED 2005-06-06 → 2025-01-20
- GILBERT AND POLLARD SPORTS LIMITED 1996-08-19 → 2005-06-06
- GILBERT BROS. LIMITED 1979-11-16 → 1996-08-19
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £90,861,000 | £71,818,000 | |
| Operating profit | -£1,295,000 | £214,000 | |
| Profit before tax | -£767,000 | £315,000 | |
| Net profit | -£821,000 | £286,000 | |
| Cash | £13,312,000 | £4,362,000 | |
| Total assets less current liabilities | £31,931,000 | £29,391,000 | |
| Net assets | £27,137,000 | £25,051,000 | |
| Equity | £27,137,000 | £25,051,000 | |
| Average employees | 225 | 171 | |
| Wages | £10,497,000 | £4,811,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | -1.4% | 0.3% | |
| Net margin | -0.9% | 0.4% | |
| Return on capital employed | -4.1% | 0.7% | |
| Gearing (liabilities / total assets) | 40.7% | 42.0% | |
| Current ratio | 3.04x | 2.92x | |
| Interest cover | -4.47x | 0.96x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101 Reduced Disclosure Framework
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton UK LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus, they continue to adopt the going concern basis of accounting in preparing the annual financial statements.”
Group structure
- HELA BRANDS LIMITED · parent
- Focus Sports & Leisure International Ltd 100%
- Focus Equipment Ltd 100%
Significant events
- “The company completed its first 12-month period as at March 31,2025 following the acquisition by Hela Apparel Holdings Plc from JD Sports Fashion Plc on January 24,2024.”
- “In the prior year, the Group was acquired by Hela Apparel Holdings PLC. As a result of the acquisition, this resulted in exceptional costs including transaction costs of the sale of £Nil (2024: £223,000), directors' settlement of £Nil (2024: £596,000) and a provision of costs to exit a lease of £Nil (2024: £874,000).”
- “The Company changed its name from Focus International Limited to Hela Brands Limited on 20th January 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 29 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MARSHAL, Richard Neil | Director | 2026-04-23 | Nov 1974 | British |
Show 29 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BATCHELOR, Andrew John | Secretary | 2014-09-24 | 2015-10-01 |
| BRISLEY, Jane Marie | Secretary | 2011-03-21 | 2014-09-24 |
| CASEY, Theresa | Secretary | 2023-04-11 | 2024-01-24 |
| CASSIDY, Nirma | Secretary | 2022-09-28 | 2023-04-10 |
| MAWDSLEY, Siobhan | Secretary | 2015-10-01 | 2022-09-22 |
| SCHAFFER, Mark Harold | Secretary | — | 2024-02-01 |
| OAKWOOD CORPORATE SECRETARY LIMITED | Corporate Secretary | 2011-03-21 | 2024-01-24 |
| BOWN, Barry Colin | Director | 2012-07-30 | 2014-05-30 |
| BROMILOW, Julie Veronica | Director | 2024-01-24 | 2025-05-30 |
| BROWN, Elliott Craig | Director | 2005-08-01 | 2008-04-30 |
| BRYAN, Philip | Director | 2011-02-24 | 2024-06-05 |
| COWGILL, Peter Alan | Director | 2007-12-03 | 2022-09-28 |
| DAVIS, Kenneth Martin | Director | — | 2005-05-04 |
| DORON, Shlomo | Director | 2024-01-24 | 2025-03-10 |
| EVANS, Ray | Director | 2024-01-24 | 2026-05-08 |
| GILBERT, David | Director | — | 2012-01-31 |
| GILBERT, Michael Herbert | Director | — | 2012-01-31 |
| GILBERT, Stanley | Director | — | 1996-05-31 |
| GOHL, Andrew | Director | — | 2005-05-04 |
| GREENHALGH, Neil James | Director | 2014-06-01 | 2023-10-03 |
| JINADASA, Panadura Liyanage Dilanka | Director | 2024-01-24 | 2026-04-30 |
| PLATT, Dominic James | Director | 2023-10-04 | 2024-01-24 |
| POLLARD, Clive Jonathan | Director | 1996-08-30 | 2005-03-18 |
| SCHAFFER, Mark Harold | Director | — | 2024-02-01 |
| SCHULTZ, Régis | Director | 2022-09-28 | 2024-01-24 |
| SMALL, Brian Michael | Director | 2007-12-03 | 2018-10-31 |
| TOLMAN, David Guy | Director | 2005-05-26 | 2024-02-01 |
| TOLMAN, Michael David | Director | 2012-01-31 | 2024-02-29 |
| WARD, Andrew | Director | 1998-08-25 | 2026-03-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Focus Group Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 239 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-07-01 MA Memorandum articles
- 2025-01-20 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-08 | TM01 | officers | Termination director company with name termination date | |
| 2026-05-07 | TM01 | officers | Termination director company with name termination date | |
| 2026-05-06 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-05 | AA | accounts | Accounts with accounts type full | |
| 2025-07-01 | MA | incorporation | Memorandum articles | |
| 2025-05-30 | TM01 | officers | Termination director company with name termination date | |
| 2025-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-20 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-20 | CERTNM | change-of-name | Certificate change of name company | |
| 2024-09-22 | AA | accounts | Accounts with accounts type full | |
| 2024-07-03 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-29 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-04-25 | AD02 | address | Change sail address company with old address new address | |
| 2024-04-24 | AD03 | address | Move registers to sail company with new address | |
| 2024-02-29 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-20 | AA01 | accounts | Change account reference date company current extended | |
| 2024-02-09 | AD02 | address | Change sail address company with old address new address | |
| 2024-02-09 | AD04 | address | Move registers to registered office company with new address |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 4
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31