DEESIDE CEREALS I LTD
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Next accounts due
2026-06-30 (in 1mo)
Last filed for 2024-09-30
Confirmation statement due
2027-04-14 (in 11mo)
Last made up 2026-03-31
Watchouts
None on the register
Cash
£1M
Latest balance sheet
Net assets
£10M
Equity attributable
Employees
129
Average over period
Profit before tax
-£6M
Period ending 2024-09-30
Name history
Renamed 5 times since incorporation
- DEESIDE CEREALS I LTD 2017-03-31 → present
- DAILYCER UK LIMITED 2011-12-16 → 2017-03-31
- DAILYCER LIMITED 1995-06-30 → 2011-12-16
- CHESHIRE WHOLEFOODS (CEREALS) LIMITED 1994-12-31 → 1995-06-30
- CHESHIRE WHOLEFOODS LIMITED 1980-12-31 → 1994-12-31
- Q. & T. WHOLE FOODS LIMITED 1976-03-02 → 1980-12-31
Net assets
2-year trend · vs Consumer Staples median
Accounts
2-year trend · latest reflected 2024-09-30
| Metric | Trend | 2023-04-01 | 2024-09-30 |
|---|---|---|---|
| Turnover | £25,460,000 | £37,609,000 | |
| Operating profit | -£5,698,000 | -£6,132,000 | |
| Profit before tax | -£6,050,000 | -£5,736,000 | |
| Net profit | -£6,299,000 | -£6,612,000 | |
| Cash | £200,000 | £1,033,000 | |
| Total assets less current liabilities | £14,208,000 | £10,215,000 | |
| Net assets | £14,126,000 | £10,215,000 | |
| Equity | £14,126,000 | £10,215,000 | |
| Average employees | 147 | 129 | |
| Wages | £4,820,000 | £6,892,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-04-01 | 2024-09-30 |
|---|---|---|---|
| Operating margin | -22.4% | -16.3% | |
| Net margin | -24.7% | -17.6% | |
| Return on capital employed | -40.1% | -60.0% | |
| Current ratio | 1.30x | 1.22x | |
| Interest cover | -14.07x | -14.36x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“On this basis, the directors have concluded that it is appropriate to prepare the Company's financial statements on a going concern basis.”
Significant events
- “In December 2024 the Company was acquired from Wellbeing Bidco Limited by Weetabix Limited.”
- “The ending of production of cereal bars amounted to a one-off charge of £1,278,000 to the statement of comprehensive income.”
- “On acquisition, the Company owed £5,331,000 to Wellbeing Bidco Limited which was waived and replaced with an intercompany loan to Weetabix Limited of £6,435,000.”
- “On 29 November 2023 the Company performed a bonus issue using its capital contribution reserve to issue 51,899,000 shares.”
- “On 29 November 2023 the share premium account of the Company was reduced by cancelling and extinguishing £46,839,000 and crediting the profit and loss account.”
- “In November 2023 the Company received a capital contribution of £5,331,000 as a result of intercompany loans waived.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 47 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BURNHAM, Jennifer Katherine | Secretary | 2025-04-16 | — | — |
| CONDON, Bruce Andrew | Director | 2023-12-01 | Jul 1971 | British |
| O'DWYER, Colm Christopher Liam | Director | 2024-10-01 | Jun 1968 | Irish |
Show 47 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CONDON, Bruce Andrew | Secretary | 2025-01-10 | 2025-04-16 |
| FOX, Philip Ansley | Secretary | 1996-10-25 | 1997-11-14 |
| HODGSON, Ian Charles | Secretary | 2006-11-09 | 2008-07-11 |
| HULSMAN, Bart Franciscus Mattheus | Secretary | 2003-02-21 | 2006-11-09 |
| MARTIN, Richard William Thomas | Secretary | 2023-12-01 | 2024-01-31 |
| O'NEILL, Robert | Secretary | 1997-11-14 | 2003-02-21 |
| ROBERTSON, Pete Thomas | Secretary | 2008-07-12 | 2011-02-01 |
| ROBERTSON, Peter Thomas | Secretary | 2012-06-10 | 2020-01-31 |
| ROBERTSON, Peter Thomas | Secretary | 2011-10-21 | 2012-01-17 |
| ROBERTSON, Peter Thomas | Secretary | 2009-06-01 | 2009-06-01 |
| STAAL, Steven Brand | Secretary | — | 1996-10-25 |
| THORNTON, Zoe Kristine | Secretary | 2011-02-01 | 2011-10-21 |
| TURNER, Kerry Lea | Secretary | 2012-01-17 | 2012-06-10 |
| WILSON, Helen | Secretary | 2024-02-01 | 2024-11-22 |
| ABBOTT, Sally Jane | Director | 2023-12-01 | 2024-09-30 |
| BAARS, Cornelius | Director | — | 1991-06-28 |
| BOTTING, Charles Maurice Aston | Director | 2013-06-10 | 2020-08-01 |
| CHARRON, Xavier | Director | 2003-02-13 | 2007-08-31 |
| CLIFFORD, Timothy Miles Robert | Director | 1996-01-01 | 1997-03-28 |
| FAITHFULL, Simon Nicholas | Director | 2021-12-16 | 2023-06-06 |
| FINDLAY, John Keith | Director | 2020-03-31 | 2021-12-10 |
| GARNAAT, Geert | Director | 2003-06-30 | 2007-01-09 |
| GRAF HALLER VON HALLERSTEIN, Lorenz | Director | 2007-06-15 | 2007-08-31 |
| HEBRON, Nigel Patrick | Director | 2022-06-01 | 2023-02-28 |
| HISCUTT, Robert | Director | 2013-06-10 | 2020-08-01 |
| HOLMES, Anthony Lawrence Scott | Director | 2024-10-01 | 2024-10-15 |
| HULSMAN, Bart Franciscus Mattheus | Director | 2003-02-21 | 2006-11-09 |
| JOHNSON, Philip Healey | Director | 1997-03-28 | 2003-12-15 |
| KOOY, Jan Leendert | Director | — | 1996-11-01 |
| LEE, Kenneth | Director | 1997-03-28 | 2003-02-13 |
| MAHAJAN, Rakesh | Director | 2016-11-03 | 2019-08-07 |
| O'NEILL, Robert | Director | 1997-01-03 | 2003-12-15 |
| OWEN, Mark Nicholas | Director | 1997-03-28 | 2003-12-15 |
| PICKLES, Geoffrey Michael, Dr | Director | 1996-06-10 | 2002-05-31 |
| ROBERTSON, Peter Thomas | Director | 2009-06-01 | 2020-01-31 |
| ROSS, Peter Alexander | Director | — | 1996-07-26 |
| SCANDRETT, Paul Graham | Director | 2007-08-28 | 2010-10-11 |
| SREENIVASA, Ravikumar | Director | 2018-09-20 | 2021-09-10 |
| SREENIVASA, Ravikumar | Director | 2013-06-10 | 2016-11-03 |
| STAAL, Steven Brand | Director | — | 1996-10-25 |
| SUHM, Alexander, Dr | Director | 2009-06-01 | 2011-02-01 |
| TEGTMEIER, Udo | Director | 2007-08-28 | 2009-04-21 |
| TICHBON, Peter Anthony | Director | 2023-06-13 | 2023-12-01 |
| TYRER, Bryan William | Director | 2010-10-11 | 2015-03-06 |
| UNSWORTH, Peter Dylan | Director | 2021-09-10 | 2023-12-01 |
| ZONDERVAN, Anton Machiel | Director | 1996-11-01 | 2003-06-30 |
| DAILYCER LIMITED | Corporate Director | 2010-10-11 | 2010-10-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Weetabix Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2023-12-01 | Active |
| Wellbeing Bidco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2021-09-10 | Ceased 2023-12-01 |
| Mrs Nalini Mahajan | Individual | Shares 75–100% | 2019-12-07 | Ceased 2021-09-10 |
| Mr Rakesh Mahajan And Family | Individual | Shares 75–100% | 2016-04-06 | Ceased 2019-12-07 |
Filing timeline
Last 20 of 285 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-09-25 RESOLUTIONS Resolution
- 2025-09-24 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-11 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-25 | SH20 | capital | Legacy | |
| 2025-09-25 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-09-25 | CAP-SS | insolvency | Legacy | |
| 2025-09-25 | RESOLUTIONS | resolution | Resolution | |
| 2025-09-24 | SH01 | capital | Capital allotment shares | |
| 2025-09-24 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-09-24 | SH20 | capital | Legacy | |
| 2025-09-24 | CAP-SS | insolvency | Legacy | |
| 2025-09-24 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-07 | AA | accounts | Accounts with accounts type full | |
| 2025-04-29 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-04-29 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-04-10 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-03-25 | AD03 | address | Move registers to sail company with new address | |
| 2025-03-25 | AD02 | address | Change sail address company with new address | |
| 2025-02-04 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-02-04 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-10-17 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-15 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 5
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-09-30 vs 2023-04-01