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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-12-28 (in 7mo)

Last made up 2025-12-14

Watchouts

None on the register

Cash

£4M

+34.9% vs 2023

Net assets

-£71M

-91.9% vs 2023

Employees

380

-12.8% vs 2023

Profit before tax

-£32M

+9.7% vs 2023

Name history

Renamed 3 times since incorporation

  1. VIBRANT BRANDS LIMITED 2021-08-31 → present
  2. EAST END FOODS LIMITED 2019-11-18 → 2021-08-31
  3. EAST END FOODS PLC 1994-10-07 → 2019-11-18
  4. EAST END FOODS (MIDLANDS) LIMITED 1974-02-05 → 1994-10-07

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £108,635,338£119,766,790
Operating profit -£36,810,272-£31,911,849
Profit before tax -£35,337,246-£31,910,449
Net profit -£35,977,743-£33,891,172
Cash £2,748,447£3,706,504
Total assets less current liabilities -£36,894,374-£70,785,546
Net assets -£36,894,374-£70,785,546
Equity -£36,894,374-£70,785,546
Average employees 436380
Wages £15,951,630£13,374,854

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -33.9%-26.6%
Net margin -33.1%-28.3%
Return on capital employed 99.8%45.1%
Gearing (liabilities / total assets) 148.1%221.6%
Current ratio 0.61x0.40x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
PricewaterhouseCoopers LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 18 resigned

Name Role Appointed Born Nationality
GOVINDASAMY, Kumaraguruparan Director 2024-01-11 Aug 1978 Singaporean
IDICULA, George, Dr Director 2025-04-08 Jan 1959 British
Show 18 resigned officers
Name Role Appointed Resigned
WOUHRA, Jaswinder Singh Secretary 2007-01-07 2019-11-26
WOUHRA, Kuldip Singh Secretary 2013-12-01
GUHA, Damian Sankar Director 2023-12-20 2025-04-18
HALL, Michael Edward Director 2023-03-24 2024-01-11
HUDSON, Jeremy Stuart Director 2019-11-25 2023-03-29
PARMAR, Umesh Purshottam Director 2020-01-16 2023-03-24
PIKE, Nicholas John Director 2023-03-24 2023-12-20
SAMANI, Rohit Director 2019-11-25 2023-03-24
WOUHRA, Dev Paul Director 1994-09-07 2019-11-26
WOUHRA, Devender Singh Director 2021-07-08
WOUHRA, Gurdashan Singh Director 2019-11-26
WOUHRA, Jasbir Singh Director 2019-11-26
WOUHRA, Jaswinder Singh, Dr Director 2013-10-13 2019-11-26
WOUHRA, Jitendra Singh Director 2019-11-26
WOUHRA, Kuldip Singh Director 2019-11-26
WOUHRA, Paul Deep Director 1994-09-07 2019-11-26
WOUHRA, Roger Deep Director 2013-10-13 2021-07-08
WOUHRA, Trilok Singh Director 2004-01-05

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
East End Foods Holdings Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 216 total filings

Date Type Category Description
2025-12-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-10-03 AA accounts Accounts with accounts type full
2025-06-24 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-06-24 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-04-23 TM01 officers Termination director company with name termination date PDF
2025-04-23 AP01 officers Appoint person director company with name date PDF
2024-12-17 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-17 PSC05 persons-with-significant-control Change to a person with significant control PDF
2024-10-10 AA accounts Accounts with accounts type full
2024-02-07 TM01 officers Termination director company with name termination date PDF
2024-02-07 AP01 officers Appoint person director company with name date PDF
2024-02-07 AP01 officers Appoint person director company with name date PDF
2024-02-07 TM01 officers Termination director company with name termination date PDF
2024-01-15 AA accounts Accounts with accounts type full
2023-12-18 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-06-15 AA accounts Accounts with accounts type full
2023-04-03 TM01 officers Termination director company with name termination date PDF
2023-03-31 TM01 officers Termination director company with name termination date PDF
2023-03-31 AP01 officers Appoint person director company with name date PDF
2023-03-31 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page