GAIN THEORY LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-03-01 (in 10mo)
Last made up 2026-02-15
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£3M
+1,095.3% vs 2023
Employees
95
+23.4% vs 2023
Profit before tax
£3M
+1,326.9% vs 2023
Name history
Renamed 2 times since incorporation
- GAIN THEORY LIMITED 2015-04-28 → present
- OHAL LIMITED 2000-08-03 → 2015-04-28
- OHERLIHY ASSOCIATES LIMITED 1973-10-05 → 2000-08-03
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £11,025,000 | £17,906,000 | |
| Operating profit | £178,000 | £3,164,000 | |
| Profit before tax | £234,000 | £3,339,000 | |
| Net profit | £378,000 | £2,826,000 | |
| Cash | — | — | |
| Total assets less current liabilities | — | — | |
| Net assets | -£258,000 | £2,568,000 | |
| Equity | -£258,000 | £2,568,000 | |
| Average employees | 77 | 95 | |
| Wages | £5,388,000 | £6,841,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 1.6% | 17.7% | |
| Net margin | 3.4% | 15.8% | |
| Current ratio | 0.70x | 1.07x | |
| Interest cover | 8.90x | 68.78x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have a reasonable expectation that the Company has adequate resources to continue operating for at least the next 12 months from the date of signing the financial statements given the going concern memorandum and the 2026 budgets.”
Significant events
- “Adverse economic conditions, including those caused by the conflicts in Ukraine and Gaza, severe and sustained inflation, supply chain issues... pose a risk our clients may reduce, suspend or cancel spend with us or be unable to satisfy obligations.”
- “Clients will increasingly expect us to use generative AI-driven tools and technologies in our services and deliverables. If we fail to adopt generative AI at pace and evolve our commercial model, we may struggle to keep up with these demands.”
- “Falling behind competitors leveraging the opportunities generative AI offers to gain a competitive advantage could result in lost market share, decreased revenue and reduced profitability. Generated materials may infringe third-party IP resulting in legal costs and client reputation impact.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 24 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2011-03-28 | — | — |
| BLOODWORTH, Alan David | Director | 2000-10-11 | Jun 1974 | British |
| SCHWARTZ, Monica | Director | 2024-07-24 | Nov 1986 | American |
| TAMHANE, Manjiry | Director | 2011-04-28 | Oct 1970 | British |
| WEBB, Jon Clive, Mr. | Director | 2000-10-11 | Apr 1968 | British |
Show 24 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BAKER, Marion Wendy | Secretary | 2003-06-01 | 2007-12-31 |
| BAKER, Marion Wendy | Secretary | 1994-10-01 | 2000-04-13 |
| BAKER, Paul William | Secretary | — | 1994-10-01 |
| GLADWELL, Katharyn Jane | Secretary | 2008-01-01 | 2011-03-28 |
| PEPINO, Ralph | Secretary | 2018-12-21 | 2024-07-24 |
| RICHARDSON, Anthony | Secretary | 2000-04-13 | 2002-01-31 |
| VOHRA, Sandeep, Mr. | Secretary | 2011-04-28 | 2018-12-21 |
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2002-01-31 | 2003-06-01 |
| BAKER, Marion Wendy | Director | — | 2007-12-31 |
| BAKER, Paul William | Director | — | 2007-12-31 |
| BRUNEAU, Stephane | Director | 2007-05-01 | 2010-01-20 |
| FOOTE, Nigel Charles | Director | 2007-05-01 | 2011-04-26 |
| JAMES, Christine Margaret | Director | 1997-09-05 | 2000-04-13 |
| MESSENGER, Stephen James | Director | — | 1994-12-01 |
| OHERLIHY, Callaghan St John | Director | — | 1994-09-30 |
| PEPINO, Ralph | Director | 2018-12-21 | 2024-07-24 |
| REICH, David Sigmund | Director | 2000-04-13 | 2002-01-31 |
| SAYER, Thalia Joan | Director | — | 2005-09-30 |
| SIMPSON, Stephen | Director | 1997-01-01 | 1999-05-01 |
| SMITH, Bryan Joseph, Mr. | Director | 1994-04-01 | 2008-12-31 |
| SMITH, Scott | Director | 2007-05-01 | 2010-01-20 |
| VARLEY, Melanie Anne | Director | 2011-04-28 | 2014-12-31 |
| VARLEY, Melanie Anne | Director | 2000-04-13 | 2007-05-01 |
| VOHRA, Sandeep | Director | 2010-01-11 | 2018-12-21 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp 2005 Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2023-12-12 | Active |
| Wpp Ln Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2023-09-14 | Ceased 2023-12-12 |
| Tempus Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2023-09-14 |
Filing timeline
Last 20 of 189 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-03 | AA | accounts | Accounts with accounts type full | |
| 2025-02-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-09 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-09-09 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-05 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-05 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-06-11 | AA | accounts | Accounts with accounts type full | |
| 2024-02-29 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-01-03 | AA | accounts | Accounts with accounts type full | |
| 2023-12-18 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-12-18 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-09-15 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-09-15 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-02-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-11-15 | AA | accounts | Accounts with accounts type full | |
| 2022-03-23 | AA | accounts | Accounts with accounts type full | |
| 2022-03-16 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-02-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-15 | PSC05 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+62.4%
£11,025,000 £17,906,000
-
Cash
—
Not reported
-
Net assets
+1,095.3%
-£258,000 £2,568,000
-
Employees
+23.4%
77 95
-
Operating profit
+1,677.5%
£178,000 £3,164,000
-
Profit before tax
+1,326.9%
£234,000 £3,339,000
-
Wages
+27%
£5,388,000 £6,841,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers