BIRA DIRECT LIMITED — The Accounts

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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-06-10 (in 1mo)

Last made up 2025-05-27

Watchouts

None on the register

Cash

£712K

+33.6% vs 2023

Net assets

£1M

+11.7% vs 2023

Employees

Average over period

Profit before tax

£213K

-3% vs 2023

Name history

Renamed 2 times since incorporation

BIRA DIRECT LIMITED 2011-05-13 → present
BHF DIRECT LIMITED 1998-10-08 → 2011-05-13
HARDWARE FEDERATION MERCHANDISING COMPANY LIMITED (THE) 1962-10-30 → 1998-10-08

Net assets

2-year trend · vs Consumer Discretionary median

BIRA DIRECT LIMITED·Consumer Discretionary median · n=5592

Accounts

2-year trend · latest reflected 2024-12-31

Metric	2023-12-31	2024-12-31
Turnover	£19,773,766	£18,750,485
Operating profit	£204,766	£184,381
Profit before tax	£219,631	£212,940
Net profit	£219,631	£212,940
Cash	£533,049	£711,962
Total assets less current liabilities	£908,097	£1,014,569
Net assets	£908,097	£1,014,569
Equity	£908,097	£1,014,569
Average employees	0	0
Wages	£488,375	£488,672

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio	2023-12-31	2024-12-31
Operating margin	1.0%	1.0%
Net margin	1.1%	1.1%
Return on capital employed	22.5%	18.2%
Current ratio	1.30x	1.38x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis: FRS 102
Reporting scope: Standalone (parent only)
Auditor: BEEVER AND STRUTHERS
Audit opinion: Unqualified (clean)
Going concern: Affirmed
“At the time of approval of these financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. In making this assessment the directors are required to consider a period of at least 12 months from the date of approval from the financial statements.”

Significant events

“In 2025 we will be launching the desk top version of this APP, in response to requests from members.”
“2025 will also see the introduction of a new Al invoice manager system as we look to reduce operating costs.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

5 active · 33 resigned

Name	Role	Appointed	Born	Nationality
MARKHAM, Sean	Secretary	2025-11-07	—	—
GOODACRE, Andrew John	Director	2019-03-08	Aug 1963	British
JONES, Albert John	Director	2014-06-19	Oct 1976	British
JOSAN, Surinder Pal Singh	Director	2018-07-26	Jan 1965	British
MOODY, Jeffrey Thomas	Director	2015-01-21	Mar 1961	British

Show 33 resigned officers

Name	Role	Appointed	Resigned
HAWKINS, Alan Keith	Secretary	—	2018-07-25
LONG, Beverley Ann	Secretary	2018-07-25	2025-11-07
BRAWN, David Malcolm	Director	1995-05-08	1996-02-29
COHEN, Gerald	Director	1998-05-11	2002-05-13
COLLINS, John Richard	Director	2007-05-03	2018-07-25
DEAMER, Tony Leonard	Director	2002-10-31	2007-01-01
FIRTH, David Ian	Director	—	1992-05-22
FOLLETT, Ian	Director	1995-05-08	1999-01-11
GOLDEN, Sarah Samantha	Director	2007-01-01	2017-05-24
GORDON, Caroline Jane	Director	2007-01-01	2017-05-22
GRIFFITHS, Peter Major	Director	2000-01-27	2007-01-01
HAWKINS, Alan Keith	Director	1995-05-08	2019-01-21
JACKSON, Simon	Director	1998-12-01	2013-10-24
KINGDON, Gerald Ian	Director	1994-03-16	1999-01-11
KINGDON, Gerald Roy	Director	1991-07-11	1995-05-08
LAWSON, John Francis	Director	1993-05-10	1997-05-09
LONG, Beverley Ann	Director	2018-07-25	2025-11-07
MARSHALL, Cecil	Director	—	1995-05-08
MAYO, Jonathan Edward	Director	2006-05-19	2014-11-20
NOYCE, William Timothy	Director	1997-05-09	1998-03-12
OVERT LOCKE, Alan	Director	—	1993-05-10
PATTERSON, John Bryan	Director	—	1994-05-10
REEKS, Terence William Charles	Director	2009-07-30	2013-06-25
RODWAY, Colin James	Director	2002-10-31	2011-12-31
ROWLATT, Richard David	Director	—	1996-04-17
SMELLIE, Brian James Macdonald	Director	1997-05-09	2001-05-11
STUART, Hugh Alexander Gibb	Director	—	1991-07-11
SWIFT, Jonathan Frank	Director	1995-05-08	2006-05-19
VARA, Vinod Karsan	Director	2007-01-01	2019-05-02
WEEDON, Michael Ian	Director	1998-12-01	2016-06-30
WINTERS, Glynn	Director	1996-04-17	1996-12-31
WOODS, William Gerald	Director	1994-05-10	1999-01-11
WOOLLEY, Paul	Director	2001-01-01	2015-06-11

Ownership

Persons with significant control

Name	Kind	Nature of control	Notified	Status
Bira Trading Limited	Corporate entity	Shares 75–100%	2019-01-01	Active

Filing timeline

Last 20 of 179 total filings

Date	Type	Category	Description
2025-11-20	AP03	officers	Appoint person secretary company with name date	PDF
2025-11-20	TM01	officers	Termination director company with name termination date	PDF
2025-11-20	TM02	officers	Termination secretary company with name termination date	PDF
2025-08-05	AA	accounts	Accounts with accounts type full
2025-06-02	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2024-07-22	PSC02	persons-with-significant-control	Notification of a person with significant control	PDF
2024-07-22	PSC09	persons-with-significant-control	Withdrawal of a person with significant control statement	PDF
2024-07-03	AA	accounts	Accounts with accounts type full
2024-06-03	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2023-10-05	AA	accounts	Accounts with accounts type full
2023-05-31	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2022-10-13	AA	accounts	Accounts with accounts type full
2022-06-06	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2021-12-30	AA	accounts	Accounts with accounts type total exemption full
2021-05-28	CS01	confirmation-statement	Confirmation statement with no updates	PDF
2020-12-09	AA	accounts	Accounts with accounts type full
2020-06-09	CS01	confirmation-statement	Confirmation statement with updates	PDF
2020-06-09	CH01	officers	Change person director company with change date	PDF
2019-08-16	AA	accounts	Accounts with accounts type full
2019-05-31	CS01	confirmation-statement	Confirmation statement with no updates	PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings: 5
Capital events: 0
Officers appointed: 1
Officers resigned: 2

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Turnover

-5.2%

£19,773,766 £18,750,485
Cash

+33.6%

£533,049 £711,962
Net assets

+11.7%

£908,097 £1,014,569
Employees

—

Not reported
Operating profit

-10%

£204,766 £184,381
Profit before tax

-3%

£219,631 £212,940
Wages

+0.1%

£488,375 £488,672

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page