WHICH? LIMITED
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Next accounts due
2027-03-31 (in 10mo)
Last filed for 2025-06-30
Confirmation statement due
2026-12-15 (in 7mo)
Last made up 2025-12-01
Watchouts
Cash
£8M
-41.1% vs 2024
Net assets
£4M
+885.6% vs 2024
Employees
369
-4.4% vs 2024
Profit before tax
£7M
+66.5% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 2 times since incorporation
- WHICH? LIMITED 1995-04-01 → present
- CONSUMERS' ASSOCIATION LIMITED 1987-01-31 → 1995-04-01
- CONSUMER PROTECTION LIMITED 1960-12-13 → 1987-01-31
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-06-30
| Metric | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Turnover | £81,537,000 | £81,480,000 | |
| Operating profit | £3,867,000 | £6,464,000 | |
| Profit before tax | £4,213,000 | £7,016,000 | |
| Net profit | £4,213,000 | £7,016,000 | |
| Cash | £13,534,000 | £7,975,000 | |
| Total assets less current liabilities | £630,000 | £4,146,000 | |
| Net assets | £397,000 | £3,913,000 | |
| Equity | £397,000 | £3,913,000 | |
| Average employees | 386 | 369 | |
| Wages | £20,841,000 | £19,963,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Operating margin | 4.7% | 7.9% | |
| Net margin | 5.2% | 8.6% | |
| Return on capital employed | 613.8% | 155.9% | |
| Current ratio | 0.82x | 1.00x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making enquiries and reviewing the cashflow forecast, the directors have reasonable expectation of operational existence for at least 12 months from the date the financial statements were approved. This is due to materially stable revenue streams and sufficient Company investment funds to compensate for any short term timing issues on cashflow. The directors continue to adopt the going concern basis in preparing these financial statements.”
Group structure
- WHICH? LIMITED · parent
- Which? Financial Services Limited 100%
- Which? Legal Limited 100%
Significant events
- “We have invested in new content areas and have continued to invest in technology to better support consumers' utility of that content. We have completed the member transition stage of the programme of work we called 'Audience Platform'. This is a vital part of the foundations for our future growth, which will enable us to work towards a more personalised member and user experience.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 59 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AVERTY, Charmian | Secretary | 2015-06-11 | — | — |
| DANQUAH, Kenneth | Director | 2022-04-01 | Nov 1985 | British |
| FAIRCLOUGH, James Edward | Director | 2026-01-23 | May 1976 | British |
| GASKELL, Kevin Harry | Director | 2021-01-01 | Nov 1963 | British |
| HOULT, Ms Anabel | Director | 2018-10-01 | Dec 1969 | British |
| SCOTT, Christina Jane | Director | 2024-09-11 | Sep 1970 | British |
| SCOTT, Emma Jane | Director | 2024-09-11 | May 1968 | British |
| VAZ, Nigel Gregory | Director | 2026-02-02 | Apr 1978 | British |
Show 59 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| READING, Andrew John | Secretary | — | 2015-06-11 |
| ARNEY, Claudia Isobel | Director | 2011-03-01 | 2015-02-28 |
| BAKER, Susan Lynn | Director | 1994-06-21 | 2002-01-31 |
| BARWISE, Thomas Patrick | Director | 2010-02-02 | 2015-11-18 |
| BATESON, Anna | Director | 2021-02-01 | 2023-09-21 |
| BEISHON, Ronald John | Director | — | 1994-12-31 |
| BOGLER, Daniel | Director | 2007-10-17 | 2010-03-12 |
| BURTON, Anthony Winston | Director | 1993-01-26 | 1994-01-25 |
| CADRANEL, Jacques | Director | 2010-10-01 | 2018-12-31 |
| CAIN, James Corrin, Dr | Director | — | 1997-03-19 |
| CAMERON, Neil | Director | 2007-09-01 | 2013-08-31 |
| CLASPER, Michael | Director | 2008-07-01 | 2017-05-31 |
| CONNOR, Terence Michael | Director | 2000-07-01 | 2007-07-01 |
| DAVIS, Deborah Lee | Director | 2015-01-01 | 2020-12-31 |
| DUNCAN, Neville Blair | Director | 1993-01-26 | 2000-02-01 |
| ENTWISTLE, Paul Norman Joseph | Director | — | 1993-07-16 |
| EVANS, Matthew, Lord | Director | 1998-01-01 | 2000-06-06 |
| GARDNER, Christopher Julyan | Director | 2004-11-24 | 2017-02-28 |
| GIBBONS, Judith Mary | Director | 2017-04-05 | 2022-10-06 |
| GINMAN, Margaret Lynda | Director | 2002-01-29 | 2006-08-01 |
| GOODALL, Christopher Frank William | Director | 1999-11-23 | 2003-04-01 |
| GOODALL, Christopher Frank William | Director | 1999-01-01 | 1999-09-07 |
| HARRIS, Julie Louise | Director | 2015-09-17 | 2024-09-30 |
| HEASMAN, Tanya Anne | Director | 2008-09-23 | 2013-02-01 |
| HOW, Alan | Director | 1998-11-24 | 2001-09-04 |
| HUDSON, Ian Michael | Director | 2015-11-01 | 2025-06-30 |
| HURST, Geoff | Director | 2001-03-20 | 2004-04-02 |
| IREMONGER, Amanda Jane | Director | 2004-08-01 | 2005-12-31 |
| KIMBELL, Harriet | Director | 1994-01-25 | 1996-01-23 |
| KIMBELL, Harriet | Director | — | 1993-01-26 |
| LAVELY, Kim | Director | — | 2004-11-01 |
| LEGGATE, Susan Rosemary | Director | 1994-01-25 | 1995-05-01 |
| MACDONALD, Natalie-Jane Anne, Dr | Director | 2007-01-31 | 2010-02-02 |
| MCKECHNIE, Sheila | Director | 1995-01-01 | 2004-01-02 |
| MILLS, Leif Anthony | Director | 2000-02-01 | 2002-01-31 |
| MOORE, Jonathon Huw | Director | 2020-02-01 | 2025-09-24 |
| MOORE, Michael Rodney Newton | Director | 1993-07-20 | 2008-06-17 |
| MULLINS, Andrew Oliver | Director | 2011-03-01 | 2016-02-29 |
| PARKER, Helen Mary | Director | 2010-10-01 | 2012-11-01 |
| PICKARD, Robert Stewart, Professor | Director | 2006-03-21 | 2010-02-02 |
| RAMPERSAUD, Cindy Purnamattie | Director | 2024-03-06 | 2025-11-29 |
| RASHBASS, Andrew | Director | 2003-09-24 | 2004-09-23 |
| ROBERTS, David George | Director | — | 2000-10-27 |
| SETH, Andrew | Director | 1996-01-23 | 1997-07-18 |
| SHAW, William Cameron | Director | 1998-01-01 | 1998-11-03 |
| SYKES, Richard Mark | Director | 2002-05-07 | 2006-02-06 |
| THOMPSON, Jonathan Nicholas | Director | 2017-11-01 | 2020-12-31 |
| THOMPSON, Jonathan Nicholas | Director | 2006-07-19 | 2010-08-25 |
| VICARY SMITH, Peter David | Director | 2004-08-26 | 2018-09-30 |
| WALL, Kevin Charles | Director | 2010-03-01 | 2017-09-30 |
| WALLER, Gary Peter Anthony | Director | 2006-09-27 | 2011-02-01 |
| WALLER, Gary Peter Anthony | Director | 2002-01-29 | 2004-08-01 |
| WARD, Tony | Director | 2012-07-01 | 2020-02-12 |
| WATSON, John Robert | Director | 2000-07-01 | 2005-05-20 |
| WEBSTER, Martin Richard | Director | 2001-03-20 | 2010-05-04 |
| WHITEHEAD, Phillip | Director | — | 1994-05-06 |
| YATES, Brian Douglas | Director | — | 2007-01-30 |
| ZEALLEY, Christopher Bennett | Director | — | 1993-01-26 |
| ZEALLEY, John Kenelm | Director | 2011-02-01 | 2011-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Consumers' Association | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 283 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-05 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-23 | AP01 | officers | Appoint person director company with name date | |
| 2025-12-19 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2025-12-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-28 | AA | accounts | Accounts with accounts type full | |
| 2025-09-24 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-30 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-09 | AA | accounts | Accounts with accounts type full | |
| 2024-12-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-03 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-13 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-13 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-13 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-08 | AA | accounts | Accounts with accounts type full | |
| 2023-09-29 | TM01 | officers | Termination director company with name termination date | |
| 2022-12-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-06 | AD02 | address | Change sail address company with old address new address | |
| 2022-11-08 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 2
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30
-
Turnover
-0.1%
£81,537,000 £81,480,000
-
Cash
-41.1%
£13,534,000 £7,975,000
-
Net assets
+885.6%
£397,000 £3,913,000
-
Employees
-4.4%
386 369
-
Operating profit
+67.2%
£3,867,000 £6,464,000
-
Profit before tax
+66.5%
£4,213,000 £7,016,000
-
Wages
-4.2%
£20,841,000 £19,963,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers