SHOREFIELD HOLIDAYS LIMITED
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Next accounts due
2026-07-31 (in 2mo)
Last filed for 2024-10-31
Confirmation statement due
2026-11-15 (in 6mo)
Last made up 2025-11-01
Watchouts
None on the register
Cash
£7M
-20.5% vs 2023
Net assets
£79M
+0.6% vs 2023
Employees
325
+2.2% vs 2023
Profit before tax
£2M
-6.5% vs 2023
Name history
Renamed 1 time since incorporation
- SHOREFIELD HOLIDAYS LIMITED 1986-05-13 → present
- SHOREFIELD HOLIDAY CAMPS LIMITED 1958-07-15 → 1986-05-13
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-10-31
| Metric | Trend | 2023-10-31 | 2024-10-31 |
|---|---|---|---|
| Turnover | £31,156,998 | £31,361,513 | |
| Operating profit | £2,202,392 | £2,429,184 | |
| Profit before tax | £1,704,188 | £1,593,147 | |
| Net profit | £1,195,324 | £1,197,941 | |
| Cash | £9,337,693 | £7,423,360 | |
| Total assets less current liabilities | £109,974,202 | £107,694,480 | |
| Net assets | £78,626,900 | £79,094,569 | |
| Equity | £78,626,900 | £79,094,569 | |
| Average employees | 318 | 325 | |
| Wages | £7,728,824 | £8,072,877 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-10-31 | 2024-10-31 |
|---|---|---|---|
| Operating margin | 7.1% | 7.7% | |
| Net margin | 3.8% | 3.8% | |
| Return on capital employed | 2.0% | 2.3% | |
| Current ratio | 1.39x | 1.33x | |
| Interest cover | 3.01x | 2.24x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue. We have modelled downturns in forecasts to a level that is in excess of the downturns experienced in the last recession and have concluded the company can see through the current economic environment within its committed bank facilities.”
Significant events
- “In 2024 we were awarded two National HR Awards, we won the Employee Wellness Initiative of The Year, and were voted Hospitality and Leisure Company of the Year.”
- “The company celebrated its 66th birthday in 2024.”
- “Our solar panels continue to generate significant power. The 83 x 405Kw generated 34,000 kWh and the 50 x 385 Kw panels generated 17,000 kWh at Shorefield Country Park. At Oakdene Forest Park the 45 x 405 Kw panels generated 17,000 kWh and the 84 x 405 kW generated 30,000 kWh.”
- “The solar panels at Swanage Coastal Park have been effective, generating a combined 10,000 kWh in 2023/24, providing a compelling argument to expand across our accommodation.”
- “An additional 23 NEST installations were completed for the holiday home owners and we continue to encourage more installations.”
- “We implemented a monthly PC consumption report in May 2024, a behavioural exercise to encourage staff to shut down their PC's properly when not in use. This resulted in a 17% decrease in wasted power across the business from May to October.”
- “The 40 EV chargers installed across the parks are continuing to prove popular, with many holidays booked based on the availability of EV charging directly from their accommodation.”
- “Shorefield Holidays have been developing our park at Merley Court into a residential parks home site and have made key decisions with energy efficiency in mind.”
- “Notably, one of our biggest investments in this period is the introduction of an energy management platform.”
- “We are participating in a tree-planting scheme. Our donation in 2024 was £799.”
- “Dividends paid in the year total £763,200 (2023: £1,097,100).”
- “Donations to charitable organisations amounted to £3,358 (2023: £4,183).”
- “During the year the company paid rent in relation to the current year of £1,305,000 (2023: £1,005,000) to a pension fund for the benefit of the directors.”
- “At the year end the company has a debtor of £400,000 (2023: £nil) in respect of a loan.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BERTIN, Sara | Secretary | — | — | British |
| BERTIN, Sara | Director | — | Dec 1951 | British |
| BOWDEN, Andrew James | Director | 2014-11-01 | Mar 1975 | British |
| CURTIS, Paula Jane | Director | 2014-11-01 | Mar 1964 | British |
| LAWRENCE, Lesley | Director | — | Feb 1953 | British |
| MORLEY, Susan | Director | — | Sep 1955 | British |
| POLLOCK, Ann | Director | — | May 1960 | British |
| POLLOCK, Simon | Director | — | Dec 1956 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| POLLOCK, Elizabeth Margaret | Director | — | 2012-04-26 |
| POLLOCK, Robert, Dr | Director | — | 1999-01-17 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 186 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-08-19 RESOLUTIONS Resolution
- 2025-08-19 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-17 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2026-03-16 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-11-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-19 | RESOLUTIONS | resolution | Resolution | |
| 2025-08-19 | MA | incorporation | Memorandum articles | |
| 2025-07-03 | AA | accounts | Accounts with accounts type full | |
| 2025-03-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-11-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-07 | AA | accounts | Accounts with accounts type full | |
| 2023-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-07-28 | AAMD | accounts | Accounts amended with accounts type full | |
| 2023-07-20 | AA | accounts | Accounts with accounts type full | |
| 2022-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-07-27 | AA | accounts | Accounts with accounts type full | |
| 2021-11-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-08-05 | AA | accounts | Accounts with accounts type full | |
| 2021-06-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2020-11-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-08-19 | AA | accounts | Accounts with accounts type full | |
| 2019-11-04 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-10-31 vs 2023-10-31
-
Turnover
+0.7%
£31,156,998 £31,361,513
-
Cash
-20.5%
£9,337,693 £7,423,360
-
Net assets
+0.6%
£78,626,900 £79,094,569
-
Employees
+2.2%
318 325
-
Operating profit
+10.3%
£2,202,392 £2,429,184
-
Profit before tax
-6.5%
£1,704,188 £1,593,147
-
Wages
+4.5%
£7,728,824 £8,072,877
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers