PHOENIX SL DIRECT LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-10-29 (in 5mo)
Last made up 2025-10-15
Watchouts
Cash
—
Latest balance sheet
Net assets
£2
0% vs 2023
Employees
—
Average over period
Profit before tax
—
Period ending 2024-12-31
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
As noted above, the Company has not traded in the previous or current year. The Directors have therefore considered it appropriate to adopt an 'other than going concern' basis of preparation for the financial statements.
Name history
Renamed 5 times since incorporation
- PHOENIX SL DIRECT LIMITED 2017-12-08 → present
- AXA SUN LIFE DIRECT LIMITED 1998-04-06 → 2017-12-08
- SUN LIFE DIRECT MARKETING LIMITED 1985-12-17 → 1998-04-06
- NBP (MIDWEST) LIMITED 1983-10-14 → 1985-12-17
- HILLHEADS SHOPS LIMITED 1979-12-31 → 1983-10-14
- NORTH BRITISH PROPERTIES LIMITED 1957-06-28 → 1979-12-31
Net assets
2-year trend · vs Unclassified median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | — | — | |
| Profit before tax | — | — | |
| Net profit | — | — | |
| Cash | £577 | — | |
| Total assets less current liabilities | £2 | £2 | |
| Net assets | £2 | £2 | |
| Equity | £2 | £2 | |
| Average employees | — | — | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Gearing (liabilities / total assets) | 99.7% | 0.0% | |
| Current ratio | 1.00x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- UK adopted international accounting standards
- Reporting scope
- Standalone (parent only)
- Auditor
- KPMG LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“As noted above, the Company has not traded in the previous or current year. The Directors have therefore considered it appropriate to adopt an 'other than going concern' basis of preparation for the financial statements.”
Significant events
- “There are no subsequent events which require adjustment and / or disclosure in these financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 33 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| PEARL GROUP SECRETARIAT SERVICES LIMITED | Corporate Secretary | 2016-11-01 | — | — |
| NOAKES, Jacqueline Dorothy Mary | Director | 2022-12-31 | Aug 1961 | Irish |
| ZENTNER, Quentin Jan | Director | 2023-07-03 | Jan 1966 | British |
Show 33 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HERBERT, Anthony James | Secretary | 1992-07-01 | 1993-01-27 |
| HITCHON, Mary Elizabeth | Secretary | 1997-02-13 | 1999-11-05 |
| RICHARDSON, Ian David Lea | Secretary | 1993-01-28 | 1997-02-12 |
| SMALL, Jeremy Peter | Secretary | 1999-11-05 | 2016-11-01 |
| WEBSTER, John Dudley | Secretary | — | 1992-06-30 |
| BARLOW, Paul James | Director | — | 1994-06-09 |
| BOOTH, Andrew Patterson | Director | 1996-11-14 | 1999-11-01 |
| CHEESEMAN, David Richard | Director | 2008-07-23 | 2020-01-31 |
| CLARK, Peter Nigel Stuckey | Director | — | 1994-06-09 |
| COOMBS, Stephen Kenneth | Director | 1995-12-20 | 2001-07-31 |
| DROUFFE, Jean Paul Dominique Louis | Director | 2010-09-17 | 2013-08-31 |
| EVANS, Paul James | Director | 2004-04-29 | 2016-11-01 |
| GIBBS, Keith George | Director | 2004-04-29 | 2016-11-01 |
| GOUGH, Robert Henry | Director | 1992-04-06 | 1995-07-30 |
| HARRISON-DEES, Geoffrey | Director | — | 1995-12-20 |
| HERBERT, David Charles | Director | 1996-11-14 | 1997-10-17 |
| HOWES, Mark Richardson | Director | 2004-04-29 | 2016-11-01 |
| HOYLE, John Simon | Director | 2001-07-27 | 2004-05-29 |
| JOLLY, John Jeffrey | Director | 1995-03-30 | 2002-11-19 |
| KASSIMIOTIS, Antonios | Director | 2016-11-25 | 2022-12-31 |
| MOHAMMED, Shamira | Director | 2016-11-01 | 2017-09-30 |
| MOORE, John Desmond | Director | — | 1998-01-16 |
| MOSS, Andrew | Director | 2016-11-01 | 2016-11-23 |
| OWEN, Arthur Leslie | Director | 1993-02-18 | 1994-06-09 |
| PAINTER, Jeffrey William | Director | 1995-12-20 | 1999-02-28 |
| PAINTER, Jeffrey William | Director | — | 1993-11-18 |
| PARSONS, Andrew Mark | Director | 2010-02-22 | 2010-09-15 |
| RAMSEY, Michael Francis | Director | 1997-10-17 | 2000-05-31 |
| REILLY, Barbara Ann | Director | 2001-07-27 | 2004-05-29 |
| ROBINSON, Ian | Director | 2009-11-20 | 2010-07-12 |
| SEAMAN, Robert Brian Frederick | Director | 2016-12-12 | 2023-06-30 |
| STEWART, David Paul | Director | — | 2000-07-31 |
| STIRRUP, Michael James | Director | 1994-06-09 | 2001-04-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pearl Life Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-11-01 | Active |
| Axa Uk Plc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2016-11-01 |
Filing timeline
Last 20 of 219 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-11 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-11-11 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-11-10 | CH04 | officers | Change corporate secretary company with change date | |
| 2025-11-04 | ANNOTATION | miscellaneous | Legacy | |
| 2025-11-04 | ANNOTATION | miscellaneous | Legacy | |
| 2025-11-04 | ANNOTATION | miscellaneous | Legacy | |
| 2025-11-04 | ANNOTATION | miscellaneous | Legacy | |
| 2025-10-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-01 | AA | accounts | Accounts with accounts type full | |
| 2025-01-24 | CH01 | officers | Change person director company with change date | |
| 2025-01-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-05 | AA | accounts | Accounts with accounts type dormant | |
| 2024-01-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-10-27 | AA | accounts | Accounts with accounts type audit exemption subsiduary | |
| 2023-10-27 | GUARANTEE2 | other | Legacy | |
| 2023-09-28 | PARENT_ACC | accounts | Legacy | |
| 2023-09-22 | AGREEMENT2 | other | Legacy | |
| 2023-07-18 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2023-07-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-05-10 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 9
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
—
Not reported
-
Net assets
0%
£2 £2
-
Employees
—
Not reported
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers