CONSUMERS' ASSOCIATION
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Next accounts due
2027-03-31 (in 10mo)
Last filed for 2025-06-30
Confirmation statement due
2026-12-15 (in 7mo)
Last made up 2025-12-01
Watchouts
Cash
£30M
+114.8% vs 2024
Net assets
£70M
+1.9% vs 2024
Employees
643
-4.5% vs 2024
Profit before tax
—
Period ending 2025-06-30
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 2 times since incorporation
- CONSUMERS' ASSOCIATION 1995-04-01 → present
- ASSOCIATION FOR CONSUMER RESEARCH(THE) 1987-01-31 → 1995-04-01
- CONSUMERS ASSOCIATION 1957-03-18 → 1987-01-31
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-06-30
| Metric | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Turnover | £81,537,000 | £81,480,000 | |
| Operating profit | — | — | |
| Profit before tax | — | — | |
| Net profit | -£1,288,000 | £1,296,000 | |
| Cash | £14,051,000 | £30,178,000 | |
| Total assets less current liabilities | £71,913,000 | £70,660,000 | |
| Net assets | £69,131,000 | £70,427,000 | |
| Equity | £69,131,000 | £70,427,000 | |
| Average employees | 673 | 643 | |
| Wages | £35,833,000 | £34,559,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Net margin | -1.6% | 1.6% | |
| Current ratio | 1.19x | 1.89x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After making enquiries the Council of Trustees has reasonable expectation that the Group has sufficient resources to continue in operational existence for at least 12 months from the date on which the financial statements were approved.”
Group structure
- CONSUMERS' ASSOCIATION · parent
- Which? Limited 100%
- Which? Financial Services Limited 100%
- Which? Legal Limited 100%
- International Consumer Research and Testing Limited 17%
Significant events
- “We launched a landmark £3bn legal claim against Apple...”
- “The Digital Markets, Competition & Consumers Act became law, including two key amendments banning drip pricing and fake reviews...”
- “This year we outperformed expectations, with growth in our non-subscription revenue streams offsetting the decline in subscription revenue.”
- “Increased engagement by reaching new audiences through our podcasts, newsletters, social media and media work.”
- “Our End The Insurance Rip-Off campaign has helped shake up the industry. New mandatory reimbursement rules - introduced eight years after our scams super-complaint - now mean most victims of bank transfer fraud should get their money back.”
- “Years of work on product safety have paid off, with new legislation set to hold major online platforms legally accountable for dangerous products sold on their sites.”
- “the charity completed the transition to CCLA Investment Management to manage the portfolio of investments.”
- “The charity reached agreement with Pension Trustees to stop making additional contributions to the hybrid pension scheme now that the scheme is fully funded.”
- “the government introduced a drip-pricing ban as part of the Digital Markets, Competition and Consumers Act - which came into force this year.”
- “We exposed a range of rip-offs and forced six big businesses in the hotel, travel and retail sectors to stop using dodgy pricing practices.”
- “The ASA launched an investigation into misleading discount marketing by travel firm Expedia and a wider market-level investigation into bait pricing in the hotel sector.”
- “We investigated fans' experience with Ticketmaster, identified concerns about 'in demand' pricing, and reported them to the CMA.”
- “Our evidence on unfairly high interest rates for pay-monthly insurance customers helped lead to the FCA launching an investigation...”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
10 active · 90 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AVERTY, Charmian | Secretary | 2017-05-05 | — | — |
| FORDE, Christine | Director | 2018-11-28 | Dec 1963 | British |
| GASKELL, Kevin Harry | Director | 2026-03-01 | Nov 1963 | British |
| GRANT, Sharon Margaret | Director | 2018-02-06 | Oct 1952 | British |
| SHAW, Emma Justine | Director | 2025-10-01 | Jul 1969 | British |
| SHUTKEVER, Adam Emmanuel | Director | 2022-10-06 | Apr 1963 | British |
| SIBBICK, Richard David | Director | 2019-11-23 | Jul 1976 | British |
| WANDER, Charles David | Director | 2019-04-25 | Jan 1954 | British |
| WOODWARD, David Peter | Director | 2018-12-11 | Nov 1962 | British |
| WOOLARD, Christopher John | Director | 2021-04-01 | Mar 1972 | British |
Show 90 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BEATER, Jonathan Robert | Secretary | 2016-05-04 | 2017-05-05 |
| READING, Andrew John | Secretary | — | 2016-05-04 |
| ADDISON, Mark Eric | Director | 2010-03-01 | 2016-01-26 |
| BAILEY-WOOD, Shirley | Director | 2016-01-26 | 2024-01-31 |
| BAKER, Caroline Mary | Director | 2017-09-01 | 2025-10-09 |
| BAKER, Susan Lynn | Director | 1993-01-26 | 2002-01-29 |
| BARWISE, Partrick | Director | 2010-02-02 | 2010-03-01 |
| BARWISE, Thomas Patrick | Director | 2006-01-31 | 2015-11-18 |
| BARWISE, Thomas Patrick | Director | 1995-01-24 | 2001-01-24 |
| BATCHELOR, George Edwin | Director | 1996-01-23 | 1999-02-02 |
| BELL, Philip | Director | — | 1997-01-28 |
| BOGLER, Daniel | Director | 2012-11-01 | 2016-03-15 |
| BOGLER, Daniel | Director | 2009-02-03 | 2010-03-12 |
| BOURKE, Lorna | Director | 1994-09-20 | 1995-03-06 |
| BURTON, Anthony Winston | Director | 2014-11-17 | 2017-01-31 |
| BURTON, Anthony Winston | Director | — | 2011-02-01 |
| BURWELL, Dorothy Marie | Director | 2019-12-10 | 2024-02-29 |
| CANNON, Stephen Robert | Director | — | 1992-09-22 |
| CARTWRIGHT, Peter | Director | 2012-02-07 | 2015-01-28 |
| CASSELS, John Seton, Sir | Director | — | 1994-11-19 |
| CHURCHILL, Winston Spencer | Director | — | 1993-11-01 |
| COBURN, Joanne | Director | 2014-01-20 | 2014-02-12 |
| CRUICKSHANK, Peggy Jean, Dr | Director | 2015-01-28 | 2018-02-06 |
| DARCY, Sharon Helen | Director | 2015-01-28 | 2019-04-25 |
| DAWES, Melanie | Director | 2011-02-01 | 2015-01-28 |
| DEHN, Guy Julian | Director | 2002-01-29 | 2003-07-02 |
| DICKSON, Niall Forbes Ross | Director | 2006-01-01 | 2009-12-31 |
| DUNCAN, Neville Blair | Director | — | 2011-07-02 |
| EDMONDS, John Walter | Director | 1990-12-11 | 1996-02-06 |
| FEGENT, Anthony Neil | Director | 1997-01-28 | 2000-02-01 |
| FULLER, Melanie Jayne, Dr | Director | 2019-02-05 | 2019-11-23 |
| FULLER, Melanie Jayne, Dr | Director | 2016-01-26 | 2018-11-28 |
| GARDAM, Timothy David | Director | 2015-11-18 | 2019-12-31 |
| GASKELL, Kevin Harry | Director | 2019-12-10 | 2022-10-06 |
| GEE, Ruth | Director | 1996-10-22 | 2004-02-03 |
| GINMAN, Margaret Lynda | Director | 2000-09-01 | 2012-02-07 |
| GRANT, Donald | Director | 2016-01-26 | 2024-12-07 |
| GRIFFITHS, Melanie | Director | 2019-11-23 | 2025-11-24 |
| HARBORNE, Christopher John | Director | 1995-01-24 | 1998-02-03 |
| HARBORNE, Christopher John | Director | — | 1992-01-28 |
| HEASMAN, Tanya Anne | Director | 1998-02-03 | 2013-01-31 |
| HUHNE, Christopher Murray Paul | Director | 2002-04-01 | 2004-03-31 |
| IREMONGER, Amanda Jane | Director | 2004-04-01 | 2005-12-31 |
| KHAN, Aamir Ali | Director | 2004-04-01 | 2005-12-31 |
| KIMBELL, Harriet | Director | 2013-01-31 | 2016-01-26 |
| KIMBELL, Harriet | Director | — | 2004-02-03 |
| LAWSON, Therese Mary, The Lady | Director | 1996-01-23 | 1999-02-02 |
| LAWSON, Therese Mary, The Lady | Director | 1992-01-28 | 1994-01-24 |
| LEGGATE, Susan Rosemary | Director | 2002-01-29 | 2014-01-20 |
| LEVY, Michael Lawrence | Director | 1999-02-02 | 2002-01-29 |
| LLEWELLYN SMITH, Elizabeth Marion | Director | 2002-02-01 | 2008-01-31 |
| MACDONALD, Natalie Jane, Dr | Director | 2004-02-03 | 2007-01-30 |
| MACDONALD, Natalie-Jane Anne, Dr | Director | 2008-01-29 | 2014-01-20 |
| MAKHLOUF, Gabriel | Director | 2007-09-01 | 2010-02-28 |
| MCDONALD, Oonagh Ann, Doctor | Director | — | 1992-11-28 |
| MCDOWALL, Cynthia Mary | Director | — | 2001-01-30 |
| MILLS, Leif Anthony | Director | 1996-01-23 | 2002-01-29 |
| MOORE, Michael Rodney Newton | Director | 1997-06-24 | 2003-06-24 |
| MORTON, Martin Lea | Director | 2004-02-03 | 2006-01-31 |
| MORTON, Martin Lea | Director | 1997-01-28 | 2000-02-01 |
| MUMFORD, Karen Jane | Director | — | 1992-01-28 |
| OSCROFT, Jennifer | Director | 2011-01-01 | 2019-11-23 |
| PHILLIPS, Anthony Derek | Director | 1993-01-26 | 1996-01-23 |
| PHILLIPS, Richard Noel | Director | — | 1996-01-23 |
| PICKARD, Robert Stewart, Professor | Director | 2004-06-01 | 2010-02-02 |
| PITTOCK, Roger John | Director | 2017-01-31 | 2019-11-23 |
| PITTOCK, Roger John | Director | 2004-02-03 | 2013-01-31 |
| PRESTON, Paul William | Director | 2009-02-15 | 2015-01-28 |
| RAMPERSAUD, Cindy Purnamattie | Director | 2022-10-06 | 2025-11-29 |
| RIMINGTON, John David | Director | 1996-01-23 | 2008-01-29 |
| ROBERSON, Timothy Benjamin | Director | 2012-02-07 | 2015-01-28 |
| ROBERTSON, Alastair, Professor | Director | 2002-02-01 | 2003-07-21 |
| SETH, Andrew | Director | 1996-01-23 | 1997-07-18 |
| SHEARS, Peter, Professor | Director | 2012-02-07 | 2020-12-05 |
| SMELLIE, Eric Rudolph | Director | 1993-01-26 | 1998-11-28 |
| SMELLIE, Eric | Director | — | 1992-01-28 |
| TANTRUM, Nigel Ralph Hopkins | Director | — | 1995-07-18 |
| THOMAS, Richard James | Director | 2008-02-01 | 2013-01-31 |
| THOMPSON, Jonathan Nicholas | Director | 2015-12-01 | 2021-11-27 |
| THORNE, Alison Mary | Director | 2009-02-03 | 2012-02-07 |
| TYE, Michael Edward | Director | 2015-12-01 | 2018-03-20 |
| WALKER, Anna Elizabeth Blackstock | Director | 2013-11-01 | 2019-10-31 |
| WALLER, Gary Peter Anthony | Director | 1995-01-24 | 2011-02-01 |
| WARD, Tony | Director | 2011-09-01 | 2017-08-31 |
| WATERHOUSE, Rachel Elizabeth | Director | — | 1997-01-28 |
| WHITEHEAD, Phillip | Director | — | 2001-12-31 |
| WILLETT, Christopher, Professor | Director | 2014-01-21 | 2017-01-31 |
| WILLIAMS, Elizabeth Sara | Director | 1993-01-26 | 1994-10-11 |
| WOOD, Lynn Faulds | Director | — | 1993-01-26 |
| WOODWARD NUTT, Peter James | Director | 1992-01-28 | 2009-02-03 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 382 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-01-13 MA Memorandum articles
- 2024-01-13 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-20 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-04 | AP01 | officers | Appoint person director company with name date | |
| 2025-12-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-28 | AA | accounts | Accounts with accounts type group | |
| 2025-10-14 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-02 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-09 | AA | accounts | Accounts with accounts type group | |
| 2024-12-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-10 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-05 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-13 | MA | incorporation | Memorandum articles | |
| 2024-01-13 | RESOLUTIONS | resolution | Resolution | |
| 2023-12-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-08 | AA | accounts | Accounts with accounts type group | |
| 2022-12-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-06 | TM01 | officers | Termination director company with name termination date | |
| 2022-12-06 | AD02 | address | Change sail address company with old address new address |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 2
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30
-
Turnover
-0.1%
£81,537,000 £81,480,000
-
Cash
+114.8%
£14,051,000 £30,178,000
-
Net assets
+1.9%
£69,131,000 £70,427,000
-
Employees
-4.5%
673 643
-
Wages
-3.6%
£35,833,000 £34,559,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers