CAR HIRE (DAY OF SWANSEA) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-07-13 (in 2mo)
Last made up 2025-06-29
Watchouts
None on the register
Cash
£343K
+69.8% vs 2023
Net assets
£101M
+5.9% vs 2023
Employees
245
+4.7% vs 2023
Profit before tax
£15M
-49.3% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £100,128,000 | £111,643,000 | |
| Operating profit | £41,173,000 | £31,299,000 | |
| Profit before tax | £28,865,000 | £14,631,000 | |
| Net profit | £21,365,000 | £10,968,000 | |
| Cash | £202,000 | £343,000 | |
| Total assets less current liabilities | £271,379,000 | £302,467,000 | |
| Net assets | £94,963,000 | £100,531,000 | |
| Equity | £94,963,000 | £100,531,000 | |
| Average employees | 234 | 245 | |
| Wages | £7,268,000 | £7,748,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 41.1% | 28.0% | |
| Net margin | 21.3% | 9.8% | |
| Return on capital employed | 15.2% | 10.3% | |
| Current ratio | 1.21x | 1.15x | |
| Interest cover | 3.35x | 1.88x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- MHA
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company meets its day to day working capital requirements from its cash reserves and overdraft facilities. At the date of signing all divisions are reporting sales in line with expected new budgeted levels. The company's forecasts and projections show that the company will be able to comfortably operate within those facilities. The directors have also analysed the cash flow requirements for various scenarios with the current increasing cost of living issues. The directors have a reasonable expectation that with the continued support of its bankers and funders in the form of facility levels which it has historically been provided with, in the scenarios reviewed the company will be able to continue to operate within those facilities. However, the extent of reduced consumer spending is unclear and it is difficult to evaluate all the potential implications on the company's trade, customers, suppliers and the wider economy. At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “The balance sheet shows that the company's net assets have increased from £94.9M to £100.5M. The directors have a commitment to continue growing the business from this strong base. Renewing and increasing the fleet is an important aspect of the business and the Company continues to invest resource to identify new markets and products in order to maintain fleet growth.”
- “The Company also continues to improve its software applications and the results for the year show these investments continue to have a positive impact on sales and customer support activities.”
- “The Group in which the company operates has had Investors in People accreditation since 1988 and is subject to tri-annual external reassessments.”
- “Customers have more choice now than ever before in terms of both who they purchase goods and services from and how these transactions are carried out. In order to ensure we continue to maintain and provide the trusted sales support that our customers have come to expect from our team we continually seek to improve our sales processes.”
- “Our plans involve continuing to invest in our offices and workspace, ensuring all sites are well maintained and take advantage of improvements to energy consumption to reduce our environmental footprint.”
- “We are proud to be part of our parent company's annual golf day, now renamed 'The Gareth Day Foundation', which has run since 1988 and has contributed over £300,000 to local causes.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DAVIES, Leighton | Secretary | 2021-03-31 | — | — |
| DAY, Graham Manton | Director | — | Nov 1944 | British |
| DAY, Jillian | Director | — | Jun 1953 | British |
| DAY, Russell David | Director | 2017-10-31 | Apr 1970 | British |
| MATTHEWS, Grant William | Director | 2021-03-31 | Jun 1981 | British |
| MCCARRY, Michael Vincent | Director | 2009-08-01 | Oct 1966 | British |
| WILLIAMS, Aled Rolfe | Director | 2009-08-01 | May 1964 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SMITH, Stuart Morton | Secretary | 2001-08-31 | 2021-03-31 |
| THOMAS, Wynn Francis | Secretary | — | 2001-08-31 |
| GRANT, Michael John | Director | 1999-05-01 | 2022-03-31 |
| REES, Emrys Aneurin | Director | — | 2020-06-30 |
| SMITH, Stuart Morton | Director | 2005-12-01 | 2021-03-31 |
| THOMAS, Wynn Francis | Director | — | 2001-08-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| C.E.M. Day Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 272 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-08-06 | AA | accounts | Accounts with accounts type full | |
| 2025-07-22 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-07-14 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-07-14 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+11.5%
£100,128,000 £111,643,000
-
Cash
+69.8%
£202,000 £343,000
-
Net assets
+5.9%
£94,963,000 £100,531,000
-
Employees
+4.7%
234 245
-
Operating profit
-24%
£41,173,000 £31,299,000
-
Profit before tax
-49.3%
£28,865,000 £14,631,000
-
Wages
+6.6%
£7,268,000 £7,748,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers