GREY ADVERTISING LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-10-30 (in 5mo)
Last made up 2025-10-16
Watchouts
Cash
—
Latest balance sheet
Net assets
£103M
+8.3% vs 2023
Employees
136
-10.5% vs 2023
Profit before tax
£8M
-22.7% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 3 times since incorporation
- GREY ADVERTISING LIMITED 1995-03-30 → present
- GREY LONDON LIMITED 1991-12-04 → 1995-03-30
- GREY LIMITED 1985-11-01 → 1991-12-04
- GREY ADVERTISING LIMITED 1954-10-30 → 1985-11-01
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £23,096,000 | £19,546,000 | |
| Operating profit | £3,094,000 | £2,255,000 | |
| Profit before tax | £9,811,000 | £7,587,000 | |
| Net profit | £9,810,000 | £7,560,000 | |
| Cash | — | — | |
| Total assets less current liabilities | £95,497,000 | £103,196,000 | |
| Net assets | £95,309,000 | £103,196,000 | |
| Equity | £95,309,000 | £103,196,000 | |
| Average employees | 152 | 136 | |
| Wages | £12,500,000 | £11,265,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 13.4% | 11.5% | |
| Net margin | 42.5% | 38.7% | |
| Return on capital employed | 3.2% | 2.2% | |
| Gearing (liabilities / total assets) | 7.3% | 7.0% | |
| Current ratio | 13.80x | 14.20x | |
| Interest cover | 134.52x | 80.54x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“As at 31 December 2024, the Company has net current assets of £101,960,000 and net assets of £103,196,000 and can therefore meet its short and long-term obligations as they fall due. Given the historical and expected profitability and overall net asset position, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 96 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2007-09-19 | — | — |
| KOTECHA, Jai Anantrai | Director | 2026-05-06 | Feb 1982 | British |
| MURRAY, Liam | Director | 2020-04-03 | Jan 1980 | British |
| SMITH, Jason James Stuart | Director | 2025-12-09 | Oct 1980 | British |
Show 96 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GRIFFITHS, Sally Jane | Secretary | — | 2003-06-30 |
| LYSIONEK, Susan Mary | Secretary | 2003-07-01 | 2007-09-18 |
| ABBOTT, Wendy Jane | Director | 1995-04-12 | 1996-08-14 |
| ADAMSON, Alan Ralston | Director | 2012-05-14 | 2014-11-28 |
| ALBERTS, David | Director | 2003-06-02 | 2006-01-05 |
| ALGATE, Peter David | Director | — | 2000-04-21 |
| ANGELL, Caroline | Director | 2000-01-19 | 2000-12-31 |
| ARNOLD, Paul Roger Graham | Director | 1998-03-09 | 2002-01-31 |
| ATKINSON, Philip Digby | Director | — | 1996-06-30 |
| BACON, John | Director | 2000-01-19 | 2001-07-13 |
| BAINBRIDGE, Sarah Katharine | Director | 1998-03-09 | 1999-08-17 |
| BALL, Susan | Director | 2000-01-19 | 2000-11-15 |
| BAMBER, Lisa Anne | Director | 1998-12-03 | 2000-11-29 |
| BARR, Jayne | Director | 1996-06-24 | 1999-02-28 |
| BENNISON, Sara Philippa | Director | 2005-05-09 | 2006-01-05 |
| BLACKFORD, Andrew | Director | 2000-01-19 | 2000-11-03 |
| BLAMER, Steven | Director | 1998-06-08 | 2000-06-01 |
| BOND, Mark | Director | 2000-01-19 | 2003-05-23 |
| BONITTO, David Anthony | Director | — | 2003-02-21 |
| BOURNE, Jo | Director | 2000-01-19 | 2000-10-20 |
| BOWEN, Roderic Huw Mellows | Director | — | 1994-12-31 |
| BRANWOOD, Helen | Director | 2000-01-19 | 2000-07-31 |
| BROOKS, Daniel R | Director | 2000-01-19 | 2000-11-06 |
| BROWNE, Olivia Julie | Director | 2018-01-02 | 2018-06-29 |
| BURDETT, Richard | Director | — | 1994-02-02 |
| BURKE, Harry William | Director | 2000-01-19 | 2000-11-03 |
| BURY, Catherine Jane | Director | 1997-07-14 | 1997-10-10 |
| BUTLER, Dee | Director | 2000-01-19 | 2003-05-27 |
| CALISE, Adele | Director | 2000-01-19 | 2003-05-12 |
| CALISE, Adele Giada | Director | 1993-11-19 | 1995-03-01 |
| CARBONARA, Andrea | Director | 1997-07-14 | 1998-05-29 |
| CHICK, Jacqueline Carol | Director | 1997-12-01 | 2003-06-30 |
| CLARK, Brian | Director | 1993-02-04 | 1996-08-25 |
| CLARK, Matthew David | Director | 1998-12-03 | 1999-06-11 |
| COCKMAN, Frank | Director | — | 1998-12-31 |
| COLLIS, Mark | Director | 2000-01-19 | 2001-04-17 |
| COLWELL, Robert Andrew | Director | 1995-04-12 | 1998-03-13 |
| COOPER, Clive | Director | — | 2000-01-31 |
| COOPER, Tessa | Director | 1998-03-09 | 2000-06-01 |
| CORAH, Benjamin | Director | 2005-05-09 | 2005-12-16 |
| COX, Barry Stewart | Director | 1997-07-14 | 2001-07-13 |
| CUNNINGHAM, Lynn | Director | 2000-01-19 | 2000-11-03 |
| CUNNINGHAM, Mark James | Director | 1995-03-01 | 1997-10-31 |
| CURSON, Alan Ronald | Director | 1996-06-24 | 1999-06-30 |
| DALY, Michael Derek | Director | — | 2000-09-30 |
| DANIELS, Philip Joseph Anthony | Director | 2000-01-19 | 2003-05-23 |
| DE VITO-FRENCH, Michael Brian | Director | 1998-12-03 | 2000-11-06 |
| DEAN, Andrew Robert | Director | 1996-12-09 | 1998-01-30 |
| DENNY, Rupert | Director | 2000-01-19 | 2001-07-31 |
| DORIN, Jason | Director | 2000-01-19 | 2000-10-04 |
| DUTOIT, Colette | Director | 2000-01-19 | 2003-02-21 |
| EDWARDS, Roger John | Director | — | 1999-06-01 |
| EGGAR, Jonathan Neil | Director | 2024-04-05 | 2025-12-09 |
| ELLIOTT, Michael Frances George | Director | 1993-02-04 | 1994-11-04 |
| EVERETT, Michael Alan | Director | 1994-05-16 | 1999-11-12 |
| FEBRER-BOWEN, Galia | Director | 2000-01-19 | 2003-07-23 |
| FERRARIS, Riccardo | Director | 1996-12-09 | 1997-04-11 |
| FERRY, Kevin | Director | 2000-01-19 | 2004-02-01 |
| FIELD, Peter Gerald | Director | 1995-12-12 | 1997-10-31 |
| FLAHERTY, Glen Christopher Anthony | Director | — | 1996-12-06 |
| FORMON, Clare | Director | 1998-12-03 | 1999-04-23 |
| FOSTER, Alan William | Director | 1993-02-04 | 1995-06-02 |
| GALEA, Christopher Mark | Director | 1997-12-01 | 1998-12-31 |
| GEORGE, David Michael | Director | 1996-06-24 | 1998-08-31 |
| GORNELL, Con | Director | — | 1994-10-14 |
| GOULBORN, Andrew Simon | Director | — | 1996-05-24 |
| GRIFFITHS, Sally Jane | Director | 1992-11-11 | 2001-11-07 |
| HALLAHAN, Annabelle Cherry | Director | 1996-10-01 | 1997-02-07 |
| HANCOCK, David Martin | Director | — | 1994-01-26 |
| HARRIS, Catherine Margaret Hague | Director | 2000-01-19 | 2000-04-14 |
| HARRISON, Stephen Nigel | Director | — | 1993-03-05 |
| HEMINGHAM, Michael | Director | — | 1993-07-19 |
| HIGGINS, Rebecca | Director | 1996-10-01 | 2000-09-20 |
| HIRST, Chris | Director | 2003-06-02 | 2015-04-20 |
| HOBDEN, Peter Donald | Director | — | 1994-02-11 |
| HOLLOWAY, Gary | Director | 2000-01-19 | 2000-12-01 |
| HOOK, David Stephen Lincoln | Director | 1995-04-12 | 1998-06-02 |
| HOWITT, Simon | Director | 1994-02-03 | 1996-04-19 |
| HUMPHRIES, Kate | Director | 2000-01-19 | 2002-04-30 |
| INGRAM, Tamara | Director | 2005-08-24 | 2008-06-13 |
| INNES, Susan Jane | Director | 1998-06-08 | 2000-04-21 |
| JAGGARD, John | Director | 2000-01-19 | 2003-05-23 |
| JAMESON, Lucy | Director | 2015-03-02 | 2016-12-31 |
| JENNER, Neil Wilson | Director | 1994-02-03 | 1998-09-30 |
| JONES, Ivor Julian | Director | 1997-07-14 | 2000-11-30 |
| JORDAN BAMBACH, Laura | Director | 2021-02-18 | 2023-10-23 |
| JORDAN KEANE, Miriam | Director | 1996-06-24 | 1997-06-30 |
| KEANE, Thomas Michael | Director | 1996-06-24 | 1998-08-31 |
| KEYTE, Fiona | Director | 2000-01-19 | 2000-04-07 |
| KING, Christopher John | Director | 1998-12-03 | 2003-05-23 |
| KING, Stephen | Director | 2000-01-19 | 2001-04-24 |
| LACE, Garry Marc | Director | 2003-05-23 | 2004-03-19 |
| LARSEN, Alan | Director | 1998-06-08 | 2001-03-30 |
| LEONARD, Nils | Director | 2015-04-02 | 2016-12-31 |
| LINNELL, Peter John | Director | 2000-01-19 | 2001-08-28 |
| LONG, Wendy | Director | 1998-12-07 | 2003-05-23 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Dolphin Uk Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2023-04-27 | Ceased 2025-12-19 |
| Wpp Russell Uk Two Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2017-08-31 | Ceased 2023-04-27 |
| Grey Communications Group Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-10-04 | Active |
Filing timeline
Last 20 of 561 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-12-17 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-08 | AP01 | officers | Appoint person director company with name date | |
| 2026-05-07 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-06 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2026-01-06 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-12-17 | SH20 | capital | Legacy | |
| 2025-12-17 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-12-17 | CAP-SS | insolvency | Legacy | |
| 2025-12-17 | RESOLUTIONS | resolution | Resolution | |
| 2025-12-15 | AA | accounts | Accounts with accounts type full | |
| 2025-12-09 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-09 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-29 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-06-24 | AA | accounts | Accounts with accounts type full | |
| 2024-04-08 | AP01 | officers | Appoint person director company with name date | |
| 2024-04-05 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-25 | AP01 | officers | Appoint person director company with name date | |
| 2023-10-25 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-10 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 2
- Officers appointed
- 2
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-15.4%
£23,096,000 £19,546,000
-
Cash
—
Not reported
-
Net assets
+8.3%
£95,309,000 £103,196,000
-
Employees
-10.5%
152 136
-
Operating profit
-27.1%
£3,094,000 £2,255,000
-
Profit before tax
-22.7%
£9,811,000 £7,587,000
-
Wages
-9.9%
£12,500,000 £11,265,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers