WPP BRANDS (UK) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-13 (in 7mo)
Last made up 2025-11-29
Watchouts
Cash
£1M
-98.4% vs 2023
Net assets
£230M
+26.8% vs 2023
Employees
656
-30.1% vs 2023
Profit before tax
£12M
-59.9% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 2 times since incorporation
- WPP BRANDS (UK) LIMITED 2018-11-05 → present
- YOUNG & RUBICAM GROUP LIMITED 1987-10-15 → 2018-11-05
- YOUNG & RUBICAM HOLDINGS LIMITED 1944-11-02 → 1987-10-15
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £165,388,000 | £98,440,000 | |
| Operating profit | £24,112,000 | £7,296,000 | |
| Profit before tax | £28,960,000 | £11,614,000 | |
| Net profit | £29,466,000 | £10,459,000 | |
| Cash | £80,289,000 | £1,308,000 | |
| Total assets less current liabilities | £181,372,000 | £231,048,000 | |
| Net assets | £181,335,000 | £229,984,000 | |
| Equity | £181,335,000 | £229,984,000 | |
| Average employees | 939 | 656 | |
| Wages | £68,400,000 | £45,313,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 14.6% | 7.4% | |
| Net margin | 17.8% | 10.6% | |
| Return on capital employed | 13.3% | 3.2% | |
| Gearing (liabilities / total assets) | 46.2% | 25.2% | |
| Current ratio | 1.58x | 2.27x | |
| Interest cover | 10.31x | 2.78x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Group structure
- WPP BRANDS (UK) LIMITED · parent
- Ogilvy Health Limited 99.94%
- VML(UK) Limited 100%
- Public Relations and International Sports Marketing Limited 100%
Significant events
- “The Company acquired i) 99% of the share capital of VML (UK) Limited and ii) 100% of the share capital of Public Relations and International Sports Marketing Limited for a consideration of £36,970,000, satisfied by the allotment of 50,000 ordinary shares of £1 each with a share premium of £36,920,000, each acquired from immediate parent company WPP Brands Holdings (UK) Limited and each with effect from 27th March 2024.”
- “The Company subsequently transferred its divisions operating under the VML brand (formerly operating as VMLY&R and GTB) to VML (UK) Limited with effect from 1 April 2024 for a consideration of £9,938,243, transferred at book value with no gain or loss, satisfied by the allotment of 15,000,000 ordinary shares of £0.00001 each in the capital of VML (UK) Limited, recognised as the investment in VML (UK) Limited.”
- “The Company recognised the dissolution on 26 November 2024 of its fully-impaired 100% ownership interest in dormant entity Landor Associates Europe Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 38 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MAZUR, Helina | Secretary | 1996-08-14 | — | British |
| BISHOP, Nicholas David Charles | Director | 2024-05-02 | Mar 1973 | British |
| LIGHTOLLER, Thomas Charles | Director | 2025-09-29 | Nov 1977 | British |
Show 38 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MCLACHLAN, Eliza Catherine | Secretary | 1995-08-07 | 1996-08-31 |
| MILSOM, Dennis | Secretary | — | 1995-08-20 |
| BORISOV, Tsvetan Kirilov | Director | 2024-03-06 | 2025-09-29 |
| BORISOV, Tsvetan Kirilov | Director | 2018-09-05 | 2021-06-04 |
| BRANIGAN, Craig | Director | 1999-03-01 | 2000-11-22 |
| BUTTER, David Ralph | Director | 1999-03-01 | 2007-10-12 |
| CANNING, Alison | Director | 1993-11-15 | 1996-09-30 |
| COOPER, Russell John | Director | — | 1994-06-10 |
| DAWSON, Sarah Margaret | Director | 2006-01-12 | 2009-09-07 |
| DEO, Joseph Ermengildo De | Director | — | 1993-06-07 |
| DICKENS, Christopher Roger | Director | — | 1995-04-30 |
| FARNELL-WATSON, Peter Arthur | Director | 1993-11-15 | 1998-04-24 |
| FLAHERTY, John Christopher | Director | 1993-11-15 | 1997-07-02 |
| GLADWELL, David Julian | Director | 2015-02-26 | 2022-09-08 |
| GLORIEUX, John | Director | 1995-03-27 | 1996-02-29 |
| GREENE, David Elsworth | Director | 1993-10-08 | 1995-01-16 |
| GRINDALL, David John | Director | 1993-07-16 | 1994-02-14 |
| HIMPE, Stefaan Leo Hilda | Director | 2003-03-06 | 2009-09-18 |
| HOARE, Christopher Henry St John | Director | 1995-03-27 | 1999-11-18 |
| HOOPER, David Michael | Director | 1996-12-31 | 1998-09-30 |
| JUDGE, Jeremy | Director | 1993-11-15 | 1993-12-21 |
| KELLY, Brian James | Director | 1999-03-01 | 2018-02-27 |
| KOPEC, Marta Barbara | Director | 2022-09-08 | 2024-05-02 |
| LANGFORD, Martin Peter Weil | Director | 1993-11-15 | 1994-03-16 |
| LINSDAY, Timophy Thomas | Director | 1993-11-15 | 1993-12-21 |
| MCNULTY, Dermot | Director | 2000-11-22 | 2001-03-30 |
| MEERSTADT, Albertus | Director | 1999-03-01 | 2001-08-10 |
| PAUL, Ian Gary | Director | 2007-10-12 | 2025-09-17 |
| PIENAAR, Mario Morne | Director | 2014-10-27 | 2015-02-27 |
| PINILLA, Ignacio Cabezon | Director | 2009-10-28 | 2024-03-06 |
| PRICE, Elizabeth Jane | Director | 2006-01-12 | 2008-10-17 |
| RIETZ, Kenneth | Director | 1999-03-01 | 2000-11-22 |
| ROUSSET, Alain Maurice Michel | Director | 1999-03-01 | 2003-03-06 |
| SHAW, John William | Director | 1993-11-15 | 1997-12-24 |
| SHORE, Jonathan | Director | 2002-09-25 | 2007-12-31 |
| THELLUSSON, James Hugh | Director | 1995-03-27 | 2001-10-31 |
| THOMAS, Martin Robert | Director | 1995-03-27 | 1999-02-26 |
| WRENCH, Charles Hector | Director | 2000-11-22 | 2006-07-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Wpp Brands Development Holdings (Uk) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-12-18 | Active |
| Wpp Brands Holdings (Uk) Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2025-12-18 |
Filing timeline
Last 20 of 229 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-29 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-01-28 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-01-05 | AA | accounts | Accounts with accounts type full | |
| 2025-12-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-30 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-30 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-17 | TM01 | officers | Termination director company with name termination date | |
| 2024-12-11 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-17 | AA | accounts | Accounts with accounts type full | |
| 2024-06-12 | AP01 | officers | Appoint person director company with name date | |
| 2024-06-11 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-28 | SH01 | capital | Capital allotment shares | |
| 2024-03-07 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-12-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-17 | AA | accounts | Accounts with accounts type full | |
| 2023-04-04 | AA | accounts | Accounts with accounts type full | |
| 2023-01-09 | CH01 | officers | Change person director company with change date | |
| 2023-01-09 | CH01 | officers | Change person director company with change date | |
| 2022-11-29 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-40.5%
£165,388,000 £98,440,000
-
Cash
-98.4%
£80,289,000 £1,308,000
-
Net assets
+26.8%
£181,335,000 £229,984,000
-
Employees
-30.1%
939 656
-
Operating profit
-69.7%
£24,112,000 £7,296,000
-
Profit before tax
-59.9%
£28,960,000 £11,614,000
-
Wages
-33.8%
£68,400,000 £45,313,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers