FIFTY5BLUE UK LTD.
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-11-18 (in 6mo)
Last made up 2025-11-04
Watchouts
Cash
£126K
-84.8% vs 2023
Net assets
£90M
+8.9% vs 2023
Employees
86
-13.1% vs 2023
Profit before tax
£11M
-8.4% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 7 times since incorporation — the current trading name was adopted 2026-03-26
- FIFTY5BLUE UK LTD. 2026-03-26 → present
- KANTAR MEDIA UK LTD 2010-01-14 → 2026-03-26
- BMRB LTD. 2005-03-30 → 2010-01-14
- BMRB INTERNATIONAL LIMITED 1993-01-01 → 2005-03-30
- BRITISH MARKET RESEARCH BUREAU LIMITED 1992-01-02 → 1993-01-01
- MRB GROUP LIMITED 1986-08-13 → 1992-01-02
- M.R.B. INTERNATIONAL LIMITED 1979-12-31 → 1986-08-13
- BRITISH MARKET RESEARCH BUREAU LIMITED 1933-04-25 → 1979-12-31
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £25,936,196 | £19,822,786 | |
| Operating profit | £8,309,885 | £5,797,155 | |
| Profit before tax | £12,343,996 | £11,305,770 | |
| Net profit | £9,854,051 | £7,519,130 | |
| Cash | £833,951 | £126,456 | |
| Total assets less current liabilities | £83,098,058 | £90,499,634 | |
| Net assets | £83,098,058 | £90,499,634 | |
| Equity | £83,098,058 | £90,499,634 | |
| Average employees | 99 | 86 | |
| Wages | £5,384,232 | £4,851,397 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 32.0% | 29.2% | |
| Net margin | 38.0% | 37.9% | |
| Return on capital employed | 10.0% | 6.4% | |
| Gearing (liabilities / total assets) | 51.9% | 51.2% | |
| Current ratio | 0.36x | 1.21x | |
| Interest cover | 3.01x | 2.09x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors consider that the going concern assumption upon which these financials have been prepared continues to be appropriate. Forecasts and cash flow projections have been produced, covering the period of 15 months from the date of signing these financial statements. These demonstrate the Company has sufficient funding to meet its obligations as they fall due. Furthermore, the sale to H.I.G. Capital (note 20) provides enhanced financial stability for the entity. Under the terms of the agreement in respect of the sale of the Kantar Media Group to H.I.G. Capital, which was completed on 1 August 2025, the acquiror Greenwich Bidco Limited; a UK based holding company; confirms its current intention and present policy to provide the support necessary to enable the Company to meet its obligations as they fall due for the foreseeable period of 12 months from the date of signing these financial statements.”
Group structure
- FIFTY5BLUE UK LTD. · parent
- BMRB UK Ltd 100%
Significant events
- “On 17 January 2025, the Kantar Group announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction allows the Group to focus on its strategic objective of becoming the indispensable brand partner to the world's largest consumer brands. The sale process was completed on 1 August 2025.”
- “Loan receivable from TNS Group Holdings Limited of £70.0m issued in May 2021 and originally repayable in May 2025 has been extended to be repayable by 31 July 2025 (note 14).”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 25 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CHERRY, Paul Francis | Director | 2023-09-01 | Dec 1976 | British |
| MACEY, Rachel Jane | Director | 2024-04-30 | Mar 1983 | British |
| PORTER, Lucy Mary | Director | 2024-08-01 | Jan 1973 | British |
Show 25 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HOLLISS, David Kingsley | Secretary | — | 2001-11-30 |
| PAYNE, Andrew Robertson | Secretary | 2001-11-30 | 2008-02-05 |
| RICHARDSON, Giles Harvey Roberts | Secretary | 2017-04-30 | 2023-09-01 |
| WILD, Mark Ashley | Secretary | 2008-02-05 | 2017-04-30 |
| ASQUITH, Richard John | Director | 2008-02-05 | 2013-01-11 |
| BOWLES, Timothy Stephen | Director | — | 1995-05-14 |
| BROWN, Andrew James | Director | 2013-05-15 | 2020-05-21 |
| BROWN, Andrew James | Director | 2001-06-25 | 2008-02-05 |
| HALL, Stella Mary | Director | 1992-01-02 | 1999-04-30 |
| HAWORTH, John Roger | Director | 2002-01-14 | 2017-04-14 |
| HOLLISS, David Kingsley | Director | — | 2001-11-30 |
| JUNG, Helmut, Dr | Director | — | 1992-01-13 |
| LAZENBY, Marie Louise | Director | 2023-09-01 | 2024-06-30 |
| MESURE, Derek Quentin | Director | 1993-11-16 | 1994-09-28 |
| O'BRIEN, John Francis | Director | — | 2002-12-12 |
| ORTON, Simon Jeremy | Director | 1992-01-02 | 2002-04-05 |
| PAYNE, Andrew Robertson | Director | 2001-11-30 | 2008-02-05 |
| PHILLIPS, Adam Ivor Cargill | Director | — | 1993-03-08 |
| READ, Graham Jefferson | Director | 1993-03-08 | 1993-11-08 |
| RICHARDSON, Giles Harvey Roberts | Director | 2017-02-08 | 2023-09-01 |
| SAMUELS, John Arthur | Director | — | 1995-03-31 |
| SANDERSON, Sarah | Director | 2023-09-01 | 2024-04-30 |
| SILMAN, Richard Spencer Paul | Director | 1992-01-02 | 2001-06-25 |
| WILD, Mark Ashley | Director | 2008-02-05 | 2017-04-30 |
| WYNDHAM, Jeremy | Director | 1993-09-01 | 1994-06-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Greenwich Netherlands Holdings B.V. | Corporate entity | Shares 75–100%, Voting 75–100% | 2025-08-01 | Active |
| Kantar Group Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100% | 2019-12-05 | Ceased 2025-08-01 |
| Wpp 2005 Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-10-23 | Ceased 2019-12-05 |
| Mortimer Square Limited | Corporate entity | Shares 50–75% | 2016-04-06 | Ceased 2019-10-23 |
| J. Walter Thompson U.K. Holdings Limited | Corporate entity | Shares 25–50% | 2016-04-06 | Ceased 2019-10-23 |
Filing timeline
Last 20 of 197 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-03-26 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-26 | CERTNM | change-of-name | Certificate change of name company | |
| 2026-03-07 | AD01 | address | Change registered office address company with date old address new address | |
| 2026-03-07 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-11-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-17 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-11-17 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-11-13 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-08-13 | AA | accounts | Accounts with accounts type full | |
| 2025-07-30 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-11-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-08 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-11 | AAMD | accounts | Accounts amended with accounts type full | |
| 2024-07-10 | AA | accounts | Accounts with accounts type full | |
| 2024-07-03 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-02 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-02 | TM01 | officers | Termination director company with name termination date | |
| 2023-11-13 | CH01 | officers | Change person director company with change date | |
| 2023-11-13 | CH01 | officers | Change person director company with change date | |
| 2023-11-13 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 10
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-23.6%
£25,936,196 £19,822,786
-
Cash
-84.8%
£833,951 £126,456
-
Net assets
+8.9%
£83,098,058 £90,499,634
-
Employees
-13.1%
99 86
-
Operating profit
-30.2%
£8,309,885 £5,797,155
-
Profit before tax
-8.4%
£12,343,996 £11,305,770
-
Wages
-9.9%
£5,384,232 £4,851,397
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers