MAMAS & PAPAS (DIGITAL) LIMITED
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-30
Confirmation statement due
2027-04-11 (in 11mo)
Last made up 2026-03-28
Watchouts
None on the register
Accounts
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the above Group performance, the directors believe it remains appropriate to prepare the financial statements of the company on a going concern basis, given the ability and intent of the group to continue providing support to its subsidiaries.”
Significant events
- “Our Digital business also performed very well growing sales by 3.5%, with an increase in customer acquisition and website traffic.”
- “As we continue to prioritise personalization and enhance the relevance of our communication with each unique customer, we were excited to launch our first Mamas and Papas App this year.”
- “The group refinanced in the year, taking out a new bank loan and repaying all of the remaining shareholder loan notes in full.”
- “We have partnered with Better Cotton to improve cotton farming globally.”
- “We continue our partnership with Oxfam which supports the circular economy approach through customer donations of clothing in our stores and concession locations.”
- “We continue with our "Loved for Life" initiative, which is our circularity and sustainability service that help customers maintain, refresh, reuse or recycle their much-loved pushchair.”
- “In September 2024 we installed a Voltage Optimisation unit at our head office site.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SHACKLETON, Veronica Bernadette | Secretary | 2021-12-09 | — | — |
| ASHBY, Sarah Georgina | Director | 2024-01-19 | Nov 1987 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| NAYLOR, Julia Samantha | Secretary | 2020-06-05 | 2021-12-08 |
| SAUNDERS, Mark James | Director | 2020-09-25 | 2024-06-13 |
| WILLIAMS, Nathan John Parry | Director | 2019-10-24 | 2025-08-22 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mamas & Papas (Holdings) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-10-24 | Active |
Filing timeline
Last 20 of 42 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-04-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-04-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-04-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2026-04-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-29 | AA | accounts | Accounts with accounts type full | |
| 2025-12-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-12-15 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-12-15 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-22 | TM01 | officers | Termination director company with name termination date | |
| 2025-03-28 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-18 | AA | accounts | Accounts with accounts type full | |
| 2024-09-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-20 | MR05 | mortgage | Mortgage charge whole release with charge number | |
| 2024-08-01 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-06-14 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-01 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 10
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
Latest filed period vs the prior one