UK Companies House feature
APPLY DIGITAL UK LTD
Cash
£161K
-63.4% vs 2023
Net assets
£290K
-80.6% vs 2023
Employees
71
-10.1% vs 2023
Profit before tax
-£1M
-607.7% vs 2023
Profile
- Company number
- 11424612
- Status
- Active
- Incorporation
- 2018-06-20
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62020
Net assets
8-year trend · vs UK AI & Enterprise SaaS median
Accounts
8-year trend · latest 2024-12-31
| Metric | Trend | 2019-06-30 | 2020-06-30 | 2021-06-30 | 2021-07-01 | 2022-06-30 | 2022-07-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £8,752,620 | — | £18,807,467 | £8,827,034 | |
| Operating profit | — | — | — | — | £1,434,228 | — | £265,001 | -£1,345,479 | |
| Profit before tax | — | — | — | — | £1,434,228 | — | £265,001 | -£1,345,479 | |
| Net profit | — | — | — | — | £1,276,183 | — | £69,297 | -£1,352,597 | |
| Cash | — | £1,000 | £114,001 | — | £16,358 | — | £439,708 | £161,015 | |
| Total assets less current liabilities | £1,000 | £600 | -£27,302 | — | £1,248,881 | — | £1,497,657 | £289,977 | |
| Net assets | £1,000 | — | — | — | £1,248,881 | — | £1,497,657 | £289,977 | |
| Equity | £1,000 | £600 | -£27,302 | -£27,302 | £1,248,881 | £1,248,881 | £1,497,657 | £289,977 | |
| Average employees | — | 0 | 22 | — | 50 | — | 79 | 71 | |
| Wages | — | — | — | — | £4,058,577 | — | £9,845,956 | £6,277,850 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Blick Rothenberg Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. The directors consider this basis to be appropriate given confirmation of ongoing financial support for a period of at least 12 months from its parent company, Apply Digital ULC.”
Significant events
- “On 14 October 2022, the issued and outstanding share capital of the company was acquired by Apply Digital ULC, a Canadian consult”
- “Subsequent to the year end, on 23 September 2025, the company changed its name from E2X.COM Ltd to Apply Digital UK Ltd”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
4 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HACKETT, Sarah Alexandra | Secretary | 2025-12-01 | — | — |
| JENSEN, Stefan Mark | Director | 2022-12-14 | Mar 1987 | American |
| LOHIA, Gautam | Director | 2022-11-01 | Jan 1968 | Canadian |
| ZIELINSKI, Robert Ames | Director | 2022-12-14 | Sep 1971 | American |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GOULD, Matthew | Director | 2019-11-01 | 2022-11-01 |
| NG, Man Ling | Director | 2023-05-24 | 2025-06-23 |
| ROSENBLUM, David Lawrence | Director | 2022-12-14 | 2025-06-23 |
| SELVON, Dominique Marcel | Director | 2019-11-01 | 2022-11-01 |
| SPALDING, James Hugh Ferguson | Director | 2018-06-20 | 2022-11-01 |
| TRICKETT, Neil Peter | Director | 2019-11-01 | 2025-06-23 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Apply Digital Ulc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-10-14 | Ceased 2022-10-14 |
| Mr James Hugh Ferguson Spalding | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-06-20 | Ceased 2022-10-14 |
Filing timeline
Last 20 of 47 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-03-30 | AP03 | officers | appoint person secretary company with name date |
| 2026-01-12 | RP01AP01 | officers | replacement filing of director appointment with name |
| 2026-01-12 | RP01AP01 | officers | replacement filing of director appointment with name |
| 2025-12-09 | AAMD | accounts | accounts amended with accounts type full |
| 2025-09-29 | AA | accounts | accounts with accounts type full |
| 2025-09-23 | CERTNM | change-of-name | certificate change of name company |
| 2025-08-01 | TM01 | officers | termination director company with name termination date |
| 2025-08-01 | TM01 | officers | termination director company with name termination date |
| 2025-08-01 | TM01 | officers | termination director company with name termination date |
| 2025-06-19 | CH01 | officers | change person director company with change date |
| 2025-06-19 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-12-19 | AA | accounts | accounts with accounts type full |
| 2024-06-11 | CH01 | officers | change person director company with change date |
| 2024-06-11 | CS01 | confirmation-statement | confirmation statement with updates |
| 2024-06-11 | CH01 | officers | change person director company with change date |
| 2023-08-31 | MR01 | mortgage | mortgage create with deed with charge number charge creation date |
| 2023-07-03 | CS01 | confirmation-statement | confirmation statement with updates |
| 2023-07-03 | AP01 | officers | appoint person director company with name date |
| 2023-06-30 | AP01 | officers | appoint person director company with name date |
| 2023-06-30 | AP01 | officers | appoint person director company with name date |
Credit score
Altman Z″ (private-firm) · reference 2024-12-31
-2.21
DISTRESS
Altman Z″
- Working capital / Total assets 0.076 × 6.56 = +0.50
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets -0.418 × 6.72 = -2.81
- Book equity / Total liabilities 0.099 × 1.05 = +0.10
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Composite activity score · components 0–100 · reference 2026-05-09
48.9
COOL
/ 100
- Filings velocity 92
- Capital events 0
- Officer churn 100
- Headcount trajectory 40
- Accounts trajectory 0
- 11 filing(s) in last 12 months
- 1 appointed, 3 resigned (12mo)
- Employees -10% YoY
- Turnover -53% YoY