SEND ME A SAMPLE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-09 (in 7mo)
Last made up 2025-11-25
Watchouts
Cash
£398K
+216.8% highest in 4 filed years
Net assets
-£300K
-157.8% vs 2023
Employees
2
Average over period
Profit before tax
-£122K
-158.8% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
6-year trend · vs Technology median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-06-30 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £1,482,468 | £1,083,276 | |
| Operating profit | — | — | — | — | £223,567 | -£92,373 | |
| Profit before tax | — | — | — | — | £207,091 | -£121,678 | |
| Net profit | — | — | — | — | £146,757 | -£533,068 | |
| Cash | — | £181,573 | £243,577 | — | £125,617 | £397,968 | |
| Total assets less current liabilities | — | £552,762 | £550,831 | — | £586,563 | £336,308 | |
| Net assets | -£1,883,290 | — | — | — | £519,047 | -£300,257 | |
| Equity | -£1,883,290 | £552,762 | £550,831 | £612,290 | £519,047 | -£300,257 | |
| Average employees | 8 | 8 | 3 | — | — | 2 | |
| Wages | — | — | — | — | £26,627 | £213,999 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-06-30 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 15.1% | -8.5% | |
| Net margin | — | — | — | — | 9.9% | -49.2% | |
| Return on capital employed | — | — | — | — | 38.1% | -27.5% | |
| Interest cover | — | — | — | — | 13.57x | -3.15x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Streets Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company has made a loss for the year and has net liabilities however it does have the financial support of its parent company and the directors are satisfied that the company has the ability to meet its financial obligations as they fall due for a period of at least 12 months from the date of approval of the financial statements. Accordingly the financial statements have been prepared on a going concern basis.”
Significant events
- “During the year 51% of the issued share capital of Send Me A Sample Limited was sold to ASMR Holdings Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GLYNN-JONES, William Richard | Director | 2018-05-03 | Jul 1978 | British |
| HERN, Jeanette | Director | 2024-07-31 | Sep 1967 | South African |
| MCLOUGHLIN, Simon Damien | Director | 2021-03-10 | Nov 1975 | British |
| SMOLLAN, Michael Benjamin | Director | 2024-07-31 | May 1982 | South African |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HILL, Richard | Secretary | 2021-04-19 | 2024-06-19 |
| BLACKSTONE, Andrew Simon | Director | 2018-05-03 | 2020-10-09 |
| HEWITT, James Neil Terry | Director | 2018-05-03 | 2019-03-29 |
| HILL, Richard Jeffrey Rundell | Director | 2018-05-03 | 2021-05-31 |
| KALIFA, Maneck Minoo | Director | 2019-03-29 | 2020-10-09 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Asmr Holdings Limited | Corporate entity | Shares 50–75%, Voting 50–75%, Appoints directors | 2024-07-31 | Active |
| Mr Simon Damien Mcloughlin | Individual | Shares 25–50%, Voting 25–50% | 2024-06-27 | Ceased 2024-07-31 |
| Mr Richard Hill | Individual | Voting 25–50% | 2020-11-09 | Ceased 2024-06-27 |
| Mr William Richard Glynn-Jones | Individual | Shares 25–50%, Voting 25–50% | 2020-11-09 | Active |
| M&C Saatchi Worldwide Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-05-03 | Ceased 2020-11-09 |
Filing timeline
Last 20 of 88 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-08-22 RESOLUTIONS Resolution
- 2024-08-20 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-10 | AA | accounts | Accounts with accounts type full | |
| 2025-12-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-17 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-08-22 | RESOLUTIONS | resolution | Resolution | |
| 2024-08-20 | MA | incorporation | Memorandum articles | |
| 2024-08-14 | SH02 | capital | Capital alter shares subdivision | |
| 2024-08-13 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-08-13 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-08-13 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-08-12 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-08-12 | AP01 | officers | Appoint person director company with name date | |
| 2024-08-12 | AP01 | officers | Appoint person director company with name date | |
| 2024-08-09 | SH10 | capital | Capital variation of rights attached to shares | |
| 2024-08-09 | SH08 | capital | Capital name of class of shares | |
| 2024-07-23 | SH03 | capital | Capital return purchase own shares | |
| 2024-07-19 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-07-18 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-07-18 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-07-16 | SH03 | capital | Capital return purchase own shares |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 5
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-26.9%
£1,482,468 £1,083,276
-
Cash
+216.8%
£125,617 £397,968
highest in 4 filed years
-
Net assets
-157.8%
£519,047 -£300,257
-
Employees
—
Not reported
-
Operating profit
-141.3%
£223,567 -£92,373
-
Profit before tax
-158.8%
£207,091 -£121,678
-
Wages
+703.7%
£26,627 £213,999
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers