UK Companies House feature
SEND ME A SAMPLE LIMITED
Cash
£398K
+216.8% vs 2023
Net assets
-£300K
-157.8% vs 2023
Employees
2
Average over period
Profit before tax
-£122K
-158.8% vs 2023
Profile
- Company number
- 11344586
- Status
- Active
- Incorporation
- 2018-05-03
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62090
Net assets
6-year trend · vs UK AI & Enterprise SaaS median
Accounts
6-year trend · latest 2024-12-31
| Metric | Trend | 2020-06-30 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £1,482,468 | £1,083,276 | |
| Operating profit | — | — | — | — | £223,567 | -£92,373 | |
| Profit before tax | — | — | — | — | £207,091 | -£121,678 | |
| Net profit | — | — | — | — | £146,757 | -£533,068 | |
| Cash | — | £181,573 | £243,577 | — | £125,617 | £397,968 | |
| Total assets less current liabilities | — | £552,762 | £550,831 | — | £586,563 | £336,308 | |
| Net assets | -£1,883,290 | — | — | — | £519,047 | -£300,257 | |
| Equity | -£1,883,290 | £552,762 | £550,831 | £612,290 | £519,047 | -£300,257 | |
| Average employees | 8 | 8 | 3 | — | — | 2 | |
| Wages | — | — | — | — | £26,627 | £213,999 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Streets Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company has made a loss for the year and has net liabilities however it does have the financial support of its parent company and the directors are satisfied that the company has the ability to meet its financial obligations as they fall due for a period of at least 12 months from the date of approval of the financial statements. Accordingly the financial statements have been prepared on a going concern basis.”
Significant events
- “During the year 51% of the issued share capital of Send Me A Sample Limited was sold to ASMR Holdings Limited.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
4 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GLYNN-JONES, William Richard | Director | 2018-05-03 | Jul 1978 | British |
| HERN, Jeanette | Director | 2024-07-31 | Sep 1967 | South African |
| MCLOUGHLIN, Simon Damien | Director | 2021-03-10 | Nov 1975 | British |
| SMOLLAN, Michael Benjamin | Director | 2024-07-31 | May 1982 | South African |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HILL, Richard | Secretary | 2021-04-19 | 2024-06-19 |
| BLACKSTONE, Andrew Simon | Director | 2018-05-03 | 2020-10-09 |
| HEWITT, James Neil Terry | Director | 2018-05-03 | 2019-03-29 |
| HILL, Richard Jeffrey Rundell | Director | 2018-05-03 | 2021-05-31 |
| KALIFA, Maneck Minoo | Director | 2019-03-29 | 2020-10-09 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Asmr Holdings Limited | Corporate entity | Shares 50–75%, Voting 50–75%, Appoints directors | 2024-07-31 | Active |
| Mr Simon Damien Mcloughlin | Individual | Shares 25–50%, Voting 25–50% | 2024-06-27 | Ceased 2024-07-31 |
| Mr Richard Hill | Individual | Voting 25–50% | 2020-11-09 | Ceased 2024-06-27 |
| Mr William Richard Glynn-Jones | Individual | Shares 25–50%, Voting 25–50% | 2020-11-09 | Active |
| M&C Saatchi Worldwide Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-05-03 | Ceased 2020-11-09 |
Filing timeline
Last 20 of 88 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-03-10 | AA | accounts | accounts with accounts type full |
| 2025-12-21 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2025-05-17 | CS01 | confirmation-statement | confirmation statement with updates |
| 2024-12-17 | AA | accounts | accounts with accounts type total exemption full |
| 2024-08-22 | RESOLUTIONS | resolution | resolution |
| 2024-08-20 | MA | incorporation | memorandum articles |
| 2024-08-14 | SH02 | capital | capital alter shares subdivision |
| 2024-08-13 | PSC02 | persons-with-significant-control | notification of a person with significant control |
| 2024-08-13 | PSC04 | persons-with-significant-control | change to a person with significant control |
| 2024-08-13 | PSC07 | persons-with-significant-control | cessation of a person with significant control |
| 2024-08-12 | AD01 | address | change registered office address company with date old address new address |
| 2024-08-12 | AP01 | officers | appoint person director company with name date |
| 2024-08-12 | AP01 | officers | appoint person director company with name date |
| 2024-08-09 | SH10 | capital | capital variation of rights attached to shares |
| 2024-08-09 | SH08 | capital | capital name of class of shares |
| 2024-07-23 | SH03 | capital | capital return purchase own shares |
| 2024-07-19 | PSC07 | persons-with-significant-control | cessation of a person with significant control |
| 2024-07-18 | PSC01 | persons-with-significant-control | notification of a person with significant control |
| 2024-07-18 | PSC04 | persons-with-significant-control | change to a person with significant control |
| 2024-07-16 | SH03 | capital | capital return purchase own shares |
Credit score
Altman Z″ (private-firm) · reference 2024-12-31
2.86
SAFE
Altman Z″
- Working capital / Total assets 0.692 × 6.56 = +4.54
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets -0.191 × 6.72 = -1.28
- Book equity / Total liabilities -0.383 × 1.05 = -0.40
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Composite activity score · components 0–100 · reference 2026-05-09
42.2
COOL
/ 100
- Filings velocity 25
- Capital events 100
- Officer churn 0
- Headcount trajectory 50
- Accounts trajectory 23
- 3 filing(s) in last 12 months
- 5 capital event(s) in last 24 months
- Turnover -27% YoY