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Next accounts due

2026-12-31 (in 7mo)

Last filed for 2025-03-31

Confirmation statement due

2027-04-01 (in 11mo)

Last made up 2026-03-18

Watchouts

None on the register

Cash

£4M

+2% vs 2023

Net assets

-£4M

-134.4% lowest in 5 filed years

Employees

69

-1.4% vs 2023

Profit before tax

Period ending 2024-03-31

Name history

Renamed 1 time since incorporation

  1. FITXR LIMITED 2019-09-25 → present
  2. FITAR LIMITED 2017-03-04 → 2019-09-25

Accounts

7-year trend · latest reflected 2024-03-31

Latest accounts filed cover 2025-03-31; financial figures currently reflect up to 2024-03-31.

Metric Trend 2020-03-312020-12-312021-01-012021-12-312022-01-012023-03-312024-03-31
Turnover
Operating profit
Profit before tax
Net profit -£4,096,239-£12,775,042-£3,150,913
Cash £293,900£4,668,974£1,562,808£3,700,208£3,773,095
Total assets less current liabilities £573,475£5,890,256£1,403,774£1,817,547-£1,735,070
Net assets £573,475£5,565,681£849,390-£1,862,031-£4,364,368
Equity £573,475£5,565,681£4,857,806£849,390£2,167,575-£1,862,031-£4,364,368
Average employees 1832647069
Wages

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
S&W Audit
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The directors have reviewed current financials, budgets, and forecasts, and are satisfied that revenue growth assumptions are achievable in the context of past performance and future expectations. In the event of a moderate downside scenario, sufficient actions could be taken to reduce the cost base, enabling the business to operate within working capital facilities for at least 12 months from the date of signing. The directors also note the support of a strong investor base. Accordingly, the financial statements have been prepared on a going concern basis.”

Group structure

  1. FITXR LIMITED · parent
    1. FitXR Productions Limited 100% · London, England
    2. FitXR USA Inc 100% · New York, NY, USA

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 0 resigned

Name Role Appointed Born Nationality
BAROOVA, Sameer Ranjan Director 2017-03-04 Jul 1980 Irish
COLE, Samuel Christopher Stevely Director 2017-03-04 Jul 1988 New Zealander
FREEMAN, Cherry Louise Director 2020-07-06 Jun 1975 British
WU, David Director 2024-03-06 Apr 1968 American

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Sameer Ranjan Baroova Individual Shares 25–50%, Voting 25–50% 2017-03-04 Ceased 2020-07-06
Samuel Christopher Stevely Cole Individual Shares 25–50%, Voting 25–50%, Appoints directors 2017-03-04 Active

Filing timeline

Last 20 of 93 total filings

Date Type Category Description
2026-04-15 AD01 address Change registered office address company with date old address new address PDF
2026-04-01 CS01 confirmation-statement Confirmation statement with updates PDF
2026-01-23 SH01 capital Capital allotment shares PDF
2026-01-08 SH01 capital Capital allotment shares PDF
2025-12-28 AA accounts Accounts with accounts type group
2025-10-31 MR04 mortgage Mortgage satisfy charge full PDF
2025-10-31 MR04 mortgage Mortgage satisfy charge full PDF
2025-10-31 MR04 mortgage Mortgage satisfy charge full PDF
2025-10-16 MR04 mortgage Mortgage satisfy charge full PDF
2025-06-05 SH01 capital Capital allotment shares PDF
2025-03-26 CS01 confirmation-statement Confirmation statement with updates PDF
2024-12-17 AA accounts Accounts with accounts type group PDF
2024-10-31 SH01 capital Capital allotment shares PDF
2024-10-18 SH01 capital Capital allotment shares PDF
2024-09-16 SH01 capital Capital allotment shares PDF
2024-08-09 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2024-07-26 SH01 capital Capital allotment shares PDF
2024-07-03 SH01 capital Capital allotment shares PDF
2024-06-12 SH01 capital Capital allotment shares PDF
2024-05-30 SH01 capital Capital allotment shares PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
10

last 12 months

Capital events
10

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-03-31 vs 2023-03-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page