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Next accounts due

2025-12-31

Overdue

Confirmation statement due

2026-07-12 (in 2mo)

Last made up 2025-06-28

Watchouts

2 items

Cash

£0

-100% lowest in 5 filed years

Net assets

£2M

-59.4% first positive since 2018

Employees

0

Average over period

Profit before tax

-£2M

+36% vs 2022

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

6-year trend · latest reflected 2023-12-31

Metric Trend 2017-09-302018-09-302019-12-312021-12-312022-12-312023-12-31
Turnover
Operating profit -£1,375,593
Profit before tax -£752,531-£696,752-£1,375,593-£3,441,505-£2,203,282
Net profit -£598,091-£791,723-£1,187,124-£3,440,887-£2,203,198
Cash £7,502£11,565£24,904£6,172£0
Total assets less current liabilities -£731,321£9,415,187£7,150,842£3,709,725£1,506,527
Net assets £7,150,612
Equity -£133,230-£731,321£9,415,187£7,150,612£3,709,725£1,506,527
Average employees 000
Wages £262,449£228,614£605,331£887,748£1,189,044

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2017-09-302018-09-302019-12-312021-12-312022-12-312023-12-31
Return on capital employed -19.2%

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
Saffery LLP
Audit opinion
Unqualified (clean)
Going concern
Material uncertainty disclosed

“We draw attention to Note 1.2 in the financial statements, which indicates that the group is currently experiencing a period of low liquidity, has received a notice of legal proceeding against them for an alleged breach of contract, and has entered into a long term capacity deal. As stated in Note 1.2, these events or conditions indicate that a material uncertainty exists that may cast significant doubt on the company's ability to continue as a going concern.”

Group structure

  1. FREEDOM SERVICES LIMITED · parent
    1. Action 365 Limited 100% · England
    2. Freedom Brokers Limited 100% · Gibraltar
    3. Pukka Insure Limited 100% · Gibraltar
    4. Freedom Insurance Guernsey Ltd 100% · Guernsey

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

6 active · 4 resigned

Name Role Appointed Born Nationality
LUMSDON, Eleanor Mary Secretary 2017-02-28
BOSWELL, Matthew James Director 2024-01-02 Jan 1971 British
EMILIUS, Chantel Cherelle Director 2024-01-02 Oct 1988 British
MAYOR, Luke Director 2024-01-02 Jan 1981 British
WHITE, Samantha Director 2017-02-28 Apr 1975 British
WILLIAMS, David John Director 2024-01-02 Dec 1961 British
Show 4 resigned officers
Name Role Appointed Resigned
HOLLAND, Daniel Paul Director 2024-01-02 2025-05-31
MITCHELL, Joshua Elliott Director 2024-01-02 2025-02-24
SAGGU, Jasvinder Singh, Dr Director 2018-09-07 2019-01-27
WEBB, Richard Leonard Director 2024-01-02 2024-09-30

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Freedom Services Group Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2017-11-28 Active
Ms Samantha White Individual Shares 75–100%, Voting 75–100%, Appoints directors, significant-influence-or-control-as-firm 2017-02-28 Ceased 2017-11-28

Filing timeline

Last 20 of 46 total filings

Date Type Category Description
2026-04-29 DISS40 gazette Gazette filings brought up to date
2026-04-21 DISS16(SOAS) dissolution Dissolved compulsory strike off suspended
2026-03-03 GAZ1 gazette Gazette notice compulsory
2025-09-04 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-06-05 TM01 officers Termination director company with name termination date PDF
2025-02-26 TM01 officers Termination director company with name termination date PDF
2024-12-24 AA accounts Accounts with accounts type full PDF
2024-10-14 TM01 officers Termination director company with name termination date PDF
2024-07-03 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-04-17 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-04-17 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2024-01-11 AP01 officers Appoint person director company with name date PDF
2024-01-08 AP01 officers Appoint person director company with name date PDF
2024-01-08 AP01 officers Appoint person director company with name date PDF
2024-01-08 AP01 officers Appoint person director company with name date PDF
2024-01-08 AP01 officers Appoint person director company with name date PDF
2024-01-08 AP01 officers Appoint person director company with name date PDF
2024-01-08 AP01 officers Appoint person director company with name date PDF
2023-07-25 AA accounts Accounts with accounts type full PDF
2023-07-12 CS01 confirmation-statement Confirmation statement with no updates PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
5

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page