BABY MORI LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-08-05 (in 3mo)
Last made up 2025-07-22
Watchouts
None on the register
Cash
£5M
+91.5% highest in 5 filed years
Net assets
£6M
+64.4% highest in 5 filed years
Employees
38
-2.6% vs 2022
Profit before tax
—
Period ending 2023-12-31
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2023-12-31
Latest accounts filed cover 2024-12-31; financial figures currently reflect up to 2023-12-31.
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | |
| Operating profit | — | — | — | — | — | |
| Profit before tax | — | — | — | — | — | |
| Net profit | — | — | — | — | — | |
| Cash | £1,896,711 | £2,349,964 | £2,324,918 | £2,615,164 | £5,007,139 | |
| Total assets less current liabilities | £2,600,865 | £3,449,757 | £3,874,973 | £3,504,124 | £5,848,852 | |
| Net assets | £2,600,865 | £3,399,757 | £3,840,133 | £3,479,174 | £5,720,075 | |
| Equity | £2,600,865 | £3,399,757 | — | — | — | |
| Average employees | 29 | 29 | 34 | 39 | 38 | |
| Wages | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Harris & Co (Accountants) Ltd, Statutory Auditor
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “Revenue for the year was £13.8m (2023: £12.5m), reflecting growth of 10%, driven by digital growth, wholesale expansion and the opening of two new physical retail stores.”
- “We successfully transitioned to a new automated robotic warehouse in the US, significantly improving fulfilment speed, accuracy, and scalability for our growing North American customer base.”
- “Our headcount grew to 52 employees, reflecting investment in talent to support both our retail expansion and operational needs.”
- “Appointment of a new Chairman to the Board, strengthening both composition and diversity.”
- “Establishment of a new Remuneration Committee to enhance governance around reward and people matters.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ONAL, Akin | Director | 2014-07-22 | Sep 1982 | Turkish |
| STEAD, Justin Paul David | Director | 2024-06-01 | Jul 1967 | American |
| VAUX, Hugo | Director | 2019-04-04 | Oct 1988 | British |
| ZIV, Dan | Director | 2019-04-04 | Jul 1981 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GASSER, John Charles | Director | 2014-07-22 | 2016-06-15 |
| MEKKAOUI, Bilal | Director | 2019-04-04 | 2025-04-25 |
| MILLER, Cameron Neil | Director | 2015-03-01 | 2017-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Akin Onal | Individual | Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 95 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-02 | AA | accounts | Accounts with accounts type full | |
| 2025-08-05 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-20 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-01-14 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-27 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-08-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-08-21 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-08-21 | SH01 | capital | Capital allotment shares | |
| 2023-08-01 | SH01 | capital | Capital allotment shares | |
| 2023-05-04 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2023-05-04 | SH01 | capital | Capital allotment shares | |
| 2023-04-18 | MA | incorporation | Memorandum articles | |
| 2023-04-18 | RESOLUTIONS | resolution | Resolution | |
| 2023-04-05 | SH01 | capital | Capital allotment shares | |
| 2023-04-05 | SH01 | capital | Capital allotment shares | |
| 2023-03-02 | SH01 | capital | Capital allotment shares | |
| 2022-08-31 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-08-05 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31
-
Turnover
—
Not reported
-
Cash
+91.5%
£2,615,164 £5,007,139
highest in 5 filed years
-
Net assets
+64.4%
£3,479,174 £5,720,075
highest in 5 filed years
-
Employees
-2.6%
39 38
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers