SNOWPLOW ANALYTICS LIMITED
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Next accounts due
2026-10-31 (in 5mo)
Last filed for 2025-01-31
Confirmation statement due
2027-04-22 (in 11mo)
Last made up 2026-04-08
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£8M
Equity attributable
Employees
45
+60.7% vs 2020
Profit before tax
-£3M
Period ending 2021-03-31
Name history
Renamed 1 time since incorporation
- SNOWPLOW ANALYTICS LIMITED 2012-06-15 → present
- ORDERLY LIMITED 2011-11-18 → 2012-06-15
Net assets
3-year trend · vs Technology median
Accounts
3-year trend · latest reflected 2021-03-31
Latest accounts filed cover 2025-01-31; financial figures currently reflect up to 2021-03-31.
| Metric | Trend | 2019-03-31 | 2020-03-31 | 2021-03-31 |
|---|---|---|---|---|
| Turnover | — | — | — | |
| Operating profit | — | — | — | |
| Profit before tax | — | — | -£2,617,871 | |
| Net profit | — | -£894,142 | -£2,533,410 | |
| Cash | — | — | — | |
| Total assets less current liabilities | — | — | £7,873,805 | |
| Net assets | — | — | £7,849,881 | |
| Equity | £370,876 | £3,448,502 | £7,849,881 | |
| Average employees | — | 28 | 45 | |
| Wages | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Audit & accounting basis
- Accounting basis
- FRS 102 §1A
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared using the going concern basis of accounting. The Company incurred a loss before tax of £9.0 million and used cash of £5.2 million in operating activities for the year ended 31 January 2025. Since that time, the Company has continued to incur losses due to the continued investment needed to grow the Company's customer base and geographical presence. The Company is part of the Snowplow Group, and management maintains a Group cash flow forecast for a period of at least 12 months, which considers all subsidiaries of the Group and the management of their cash flows. This allows management to remain reactive to external and internal opportunities and threats, ultimately enabling the Company to manage cash flow implications. The board and management have a track record of successful fundraising campaigns, with funding raised in 2019, 2020, 2022 and 2023. The Group has in place a revolving debt facility with HSBC which provides the Group with access to $10m of funds. The Group, and consequently this Company, can draw down on this facility at their discretion, subject to covenants based on 'Growth targets' associated with contracted annual recurring revenue, and liquidity. In June 2025 the Group extended its debt facility with its existing bank from January 31, 2026 to April 30, 2027. In view of the current forecast, scenario modelling, access to the debt facility, and the Company's established track record in securing funding, management believes the Company has sufficient resources to continue operating for the foreseeable future. Accordingly, management continues to adopt the going concern basis in preparing the Company's financial statements.”
Significant events
- “During the year, management of Snowplow Technologies Inc., the Company's parent undertaking, made the decision to simplify the Group's legal entity structure. Prior to the restructure, the Company held 100% of the share capital of Snowplow Analytics Inc. In September 2024 the Company waived £1,150,983 of its receivables due from Snowplow Analytics Inc, increasing the Company's investment in its subsidiary. The Directors subsequently determined that the investment was impaired and have recognised this impairment in the Statement of Comprehensive Income. The Company then undertook a share premium reduction of £15,944 to create positive distributable reserves in an amount sufficient for the Company to distribute Snowplow Analytics Inc. to Snowplow Technologies Inc.”
- “In June 2025 a new fixed and floating charge over the assets of the Company was issued as a result of the Group's extension of its debt facility.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DEAN, Alexander Charles Rory | Director | 2011-12-01 | Nov 1980 | United Kingdom |
| DILLON, Kevin Edward | Director | 2020-11-27 | Sep 1954 | Irish |
| RICHARDS, Oliver Owen Whitmore | Director | 2019-08-22 | Sep 1980 | British |
| SASSOON, Yali | Director | 2011-12-01 | Sep 1980 | British |
| SHARATA, Alex | Director | 2024-09-05 | Dec 1995 | American |
| TERENZONI, Mark | Director | 2025-09-10 | Aug 1963 | American |
| TOD, Matthew | Director | 2020-03-24 | Oct 1964 | British |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FLORENCE, Tony | Director | 2022-06-20 | 2024-09-05 |
| GRECO, Adam | Director | 2017-11-30 | 2020-03-14 |
| KAHAN, Barbara | Director | 2011-11-18 | 2011-11-18 |
| LYNCH, Chris | Director | 2022-03-07 | 2025-09-10 |
| REEVE, Damon Andrew | Director | 2017-10-13 | 2020-03-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Snowplow Technologies Inc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-10-07 | Active |
| Mr Yali Sassoon | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2022-06-21 |
| Mr Alexander Charles Rory Dean | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2022-06-21 |
Filing timeline
Last 20 of 108 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-10-08 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-09 | AUD | auditors | Auditors resignation company | |
| 2025-10-20 | AA | accounts | Accounts with accounts type full | |
| 2025-10-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-07-08 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-05-23 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-04-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-08 | AA | accounts | Accounts with accounts type group | |
| 2024-10-15 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2024-10-10 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-10-08 | SH20 | capital | Legacy | |
| 2024-10-08 | CAP-SS | insolvency | Legacy | |
| 2024-10-08 | RESOLUTIONS | resolution | Resolution | |
| 2024-09-15 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-15 | AP01 | officers | Appoint person director company with name date | |
| 2024-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-29 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-01-26 | AA01 | accounts | Change account reference date company current shortened | |
| 2024-01-15 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 3
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2020 → FY2021 · period ending 2021-03-31 vs 2020-03-31
-
Turnover
—
Not reported
-
Cash
—
Not reported
-
Net assets
—
Not reported
-
Employees
+60.7%
28 45
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers