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Next accounts due

2026-10-31 (in 5mo)

Last filed for 2025-01-31

Confirmation statement due

2027-04-22 (in 11mo)

Last made up 2026-04-08

Watchouts

None on the register

Cash

Latest balance sheet

Net assets

£8M

Equity attributable

Employees

45

+60.7% vs 2020

Profit before tax

-£3M

Period ending 2021-03-31

Name history

Renamed 1 time since incorporation

  1. SNOWPLOW ANALYTICS LIMITED 2012-06-15 → present
  2. ORDERLY LIMITED 2011-11-18 → 2012-06-15

Accounts

3-year trend · latest reflected 2021-03-31

Latest accounts filed cover 2025-01-31; financial figures currently reflect up to 2021-03-31.

Metric Trend 2019-03-312020-03-312021-03-31
Turnover
Operating profit
Profit before tax -£2,617,871
Net profit -£894,142-£2,533,410
Cash
Total assets less current liabilities £7,873,805
Net assets £7,849,881
Equity £370,876£3,448,502£7,849,881
Average employees 2845
Wages

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Audit & accounting basis

Accounting basis
FRS 102 §1A
Reporting scope
Standalone (parent only)
Abridged
Yes — abridged accounts (limited disclosure)
Auditor
BDO LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The financial statements have been prepared using the going concern basis of accounting. The Company incurred a loss before tax of £9.0 million and used cash of £5.2 million in operating activities for the year ended 31 January 2025. Since that time, the Company has continued to incur losses due to the continued investment needed to grow the Company's customer base and geographical presence. The Company is part of the Snowplow Group, and management maintains a Group cash flow forecast for a period of at least 12 months, which considers all subsidiaries of the Group and the management of their cash flows. This allows management to remain reactive to external and internal opportunities and threats, ultimately enabling the Company to manage cash flow implications. The board and management have a track record of successful fundraising campaigns, with funding raised in 2019, 2020, 2022 and 2023. The Group has in place a revolving debt facility with HSBC which provides the Group with access to $10m of funds. The Group, and consequently this Company, can draw down on this facility at their discretion, subject to covenants based on 'Growth targets' associated with contracted annual recurring revenue, and liquidity. In June 2025 the Group extended its debt facility with its existing bank from January 31, 2026 to April 30, 2027. In view of the current forecast, scenario modelling, access to the debt facility, and the Company's established track record in securing funding, management believes the Company has sufficient resources to continue operating for the foreseeable future. Accordingly, management continues to adopt the going concern basis in preparing the Company's financial statements.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

7 active · 5 resigned

Name Role Appointed Born Nationality
DEAN, Alexander Charles Rory Director 2011-12-01 Nov 1980 United Kingdom
DILLON, Kevin Edward Director 2020-11-27 Sep 1954 Irish
RICHARDS, Oliver Owen Whitmore Director 2019-08-22 Sep 1980 British
SASSOON, Yali Director 2011-12-01 Sep 1980 British
SHARATA, Alex Director 2024-09-05 Dec 1995 American
TERENZONI, Mark Director 2025-09-10 Aug 1963 American
TOD, Matthew Director 2020-03-24 Oct 1964 British
Show 5 resigned officers
Name Role Appointed Resigned
FLORENCE, Tony Director 2022-06-20 2024-09-05
GRECO, Adam Director 2017-11-30 2020-03-14
KAHAN, Barbara Director 2011-11-18 2011-11-18
LYNCH, Chris Director 2022-03-07 2025-09-10
REEVE, Damon Andrew Director 2017-10-13 2020-03-27

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Snowplow Technologies Inc Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2022-10-07 Active
Mr Yali Sassoon Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2022-06-21
Mr Alexander Charles Rory Dean Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2022-06-21

Filing timeline

Last 20 of 108 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2024-10-08 RESOLUTIONS Resolution
Date Type Category Description
2026-04-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-12-09 AUD auditors Auditors resignation company
2025-10-20 AA accounts Accounts with accounts type full
2025-10-01 AP01 officers Appoint person director company with name date PDF
2025-10-01 TM01 officers Termination director company with name termination date PDF
2025-07-08 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-05-23 SH19 capital Capital statement capital company with date currency figure
2025-04-22 CS01 confirmation-statement Confirmation statement with updates PDF
2024-11-08 AA accounts Accounts with accounts type group
2024-10-15 SH19 capital Capital statement capital company with date currency figure
2024-10-10 PSC05 persons-with-significant-control Change to a person with significant control PDF
2024-10-08 SH20 capital Legacy
2024-10-08 CAP-SS insolvency Legacy
2024-10-08 RESOLUTIONS resolution Resolution
2024-09-15 TM01 officers Termination director company with name termination date PDF
2024-09-15 AP01 officers Appoint person director company with name date PDF
2024-04-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-02-29 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2024-01-26 AA01 accounts Change account reference date company current shortened PDF
2024-01-15 AA accounts Accounts with accounts type full

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
7

last 12 months

Capital events
3

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2020 → FY2021 · period ending 2021-03-31 vs 2020-03-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page