Cash

Latest balance sheet

Net assets

£8M

Equity attributable

Employees

45

+60.7% vs 2020

Profit before tax

-£3M

Period ending 2021-03-31

Profile

Company number
07852221
Status
Active
Incorporation
2011-11-18
Last accounts made up
2025-01-31
Account category
FULL
Primary SIC
62020
Hubs
UK AI & Enterprise SaaS

Net assets

3-year trend · vs UK AI & Enterprise SaaS median

£0£5m£10m201920202021
SNOWPLOW ANALYTICS LIMITED

Accounts

3-year trend · latest 2021-03-31

Metric Trend 2019-03-312020-03-312021-03-31
Turnover
Operating profit
Profit before tax -£2,617,871
Net profit -£894,142-£2,533,410
Cash
Total assets less current liabilities £7,873,805
Net assets £7,849,881
Equity £370,876£3,448,502£7,849,881
Average employees 2845
Wages

Values shown as filed in iXBRL accounts. indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers

Audit & accounting basis

From AI-extracted PDF accounts

Accounting basis
FRS 102 §1A
Reporting scope
Standalone (parent only)
Abridged
Yes — abridged accounts (limited disclosure)
Auditor
BDO LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The financial statements have been prepared using the going concern basis of accounting. The Company incurred a loss before tax of £9.0 million and used cash of £5.2 million in operating activities for the year ended 31 January 2025. Since that time, the Company has continued to incur losses due to the continued investment needed to grow the Company's customer base and geographical presence. The Company is part of the Snowplow Group, and management maintains a Group cash flow forecast for a period of at least 12 months, which considers all subsidiaries of the Group and the management of their cash flows. This allows management to remain reactive to external and internal opportunities and threats, ultimately enabling the Company to manage cash flow implications. The board and management have a track record of successful fundraising campaigns, with funding raised in 2019, 2020, 2022 and 2023. The Group has in place a revolving debt facility with HSBC which provides the Group with access to $10m of funds. The Group, and consequently this Company, can draw down on this facility at their discretion, subject to covenants based on 'Growth targets' associated with contracted annual recurring revenue, and liquidity. In June 2025 the Group extended its debt facility with its existing bank from January 31, 2026 to April 30, 2027. In view of the current forecast, scenario modelling, access to the debt facility, and the Company's established track record in securing funding, management believes the Company has sufficient resources to continue operating for the foreseeable future. Accordingly, management continues to adopt the going concern basis in preparing the Company's financial statements.”

Significant events

Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers

People

7 active · 5 resigned

Name Role Appointed Born Nationality
DEAN, Alexander Charles Rory Director 2011-12-01 Nov 1980 United Kingdom
DILLON, Kevin Edward Director 2020-11-27 Sep 1954 Irish
RICHARDS, Oliver Owen Whitmore Director 2019-08-22 Sep 1980 British
SASSOON, Yali Director 2011-12-01 Sep 1980 British
SHARATA, Alex Director 2024-09-05 Dec 1995 American
TERENZONI, Mark Director 2025-09-10 Aug 1963 American
TOD, Matthew Director 2020-03-24 Oct 1964 British
Show 5 resigned officers
Name Role Appointed Resigned
FLORENCE, Tony Director 2022-06-20 2024-09-05
GRECO, Adam Director 2017-11-30 2020-03-14
KAHAN, Barbara Director 2011-11-18 2011-11-18
LYNCH, Chris Director 2022-03-07 2025-09-10
REEVE, Damon Andrew Director 2017-10-13 2020-03-27

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Snowplow Technologies Inc Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2022-10-07 Active
Mr Yali Sassoon Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2022-06-21
Mr Alexander Charles Rory Dean Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2022-06-21

Filing timeline

Last 20 of 108 total filings

Date Type Category Description
2026-04-22 CS01 confirmation-statement confirmation statement with no updates
2025-12-09 AUD auditors auditors resignation company
2025-10-20 AA accounts accounts with accounts type full
2025-10-01 AP01 officers appoint person director company with name date
2025-10-01 TM01 officers termination director company with name termination date
2025-07-08 MR01 mortgage mortgage create with deed with charge number charge creation date
2025-05-23 SH19 capital capital statement capital company with date currency figure
2025-04-22 CS01 confirmation-statement confirmation statement with updates
2024-11-08 AA accounts accounts with accounts type group
2024-10-15 SH19 capital capital statement capital company with date currency figure
2024-10-10 PSC05 persons-with-significant-control change to a person with significant control
2024-10-08 SH20 capital legacy
2024-10-08 CAP-SS insolvency legacy
2024-10-08 RESOLUTIONS resolution resolution
2024-09-15 TM01 officers termination director company with name termination date
2024-09-15 AP01 officers appoint person director company with name date
2024-04-22 CS01 confirmation-statement confirmation statement with no updates
2024-02-29 MR01 mortgage mortgage create with deed with charge number charge creation date
2024-01-26 AA01 accounts change account reference date company current shortened
2024-01-15 AA accounts accounts with accounts type full

Credit score

Altman Z″ (private-firm) · reference 2021-03-31

8.12

SAFE

Altman Z″

  • Working capital / Total assets 0.804 × 6.56 = +5.28
  • Retained earnings / Total assets 0.000 × 3.26 = +0.00
  • EBIT / Total assets -0.272 × 6.72 = -1.83
  • Book equity / Total liabilities 4.448 × 1.05 = +4.67

Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.

Activity Score

Composite activity score · components 0–100 · reference 2026-05-09

62.1

WARM

/ 100

  • Filings velocity 58
  • Capital events 60
  • Officer churn 50
  • Headcount trajectory 100
  • Accounts trajectory 50
  • 7 filing(s) in last 12 months
  • 3 capital event(s) in last 24 months
  • 1 appointed, 1 resigned (12mo)
  • Employees +61% YoY

Official Companies House page