UK Companies House feature
POTATO LONDON LTD
Cash
£811K
+5.6% vs 2019
Net assets
£3M
+10.9% vs 2019
Employees
60
-16.7% vs 2019
Profit before tax
£446K
+497.5% vs 2019
Profile
- Company number
- 07178897
- Status
- Active
- Incorporation
- 2010-03-04
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62012
Net assets
2-year trend · vs UK AI & Enterprise SaaS median
Accounts
2-year trend · latest 2020-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 |
|---|---|---|---|
| Turnover | £6,310,421 | £5,324,544 | |
| Operating profit | -£87,062 | £478,197 | |
| Profit before tax | -£112,111 | £445,652 | |
| Net profit | — | — | |
| Cash | £767,969 | £810,912 | |
| Total assets less current liabilities | £2,762,192 | £2,787,743 | |
| Net assets | £2,266,068 | £2,513,276 | |
| Equity | £2,266,068 | £2,513,276 | |
| Average employees | 72 | 60 | |
| Wages | — | — |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “The Company has a concentration risk around the size of one client (84.4%) (2023: 80.6%) and to respond to this has been trying to diversify its client's portfolio across a number of industry sectors.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
3 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2016-03-04 | — | — |
| NORTHCOTT, Geoffrey Robertson | Director | 2016-03-04 | Oct 1977 | British |
| PADDON, Michelle Louise | Director | 2026-02-06 | Sep 1978 | British |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GUTTRIDGE, Luke | Secretary | 2010-03-04 | 2016-03-04 |
| OHS SECRETARIES LIMITED | Corporate Secretary | 2015-12-17 | 2016-03-04 |
| AHMED, Ajaz Khowaj Quoram | Director | 2016-03-04 | 2019-04-24 |
| CARTWRIGHT, Jason Michael | Director | 2010-03-04 | 2022-03-21 |
| COLLINS, Dylan | Director | 2013-02-26 | 2020-07-29 |
| EGGAR, Jonathan Neil | Director | 2018-03-14 | 2026-01-02 |
| GUTTRIDGE, Luke | Director | 2010-03-04 | 2016-03-04 |
| KELLY, Sam Robert | Director | 2019-04-24 | 2024-11-18 |
| SHAMSI, Richard | Director | 2016-03-04 | 2017-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Box Of Vegetables Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 85 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-04-22 | CS01 | confirmation-statement | confirmation statement with updates |
| 2026-04-22 | CH01 | officers | change person director company with change date |
| 2026-04-22 | CH01 | officers | change person director company with change date |
| 2026-02-07 | AP01 | officers | appoint person director company with name date |
| 2026-01-20 | TM01 | officers | termination director company with name termination date |
| 2025-10-16 | AA | accounts | accounts with accounts type full |
| 2025-04-22 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-12-05 | TM01 | officers | termination director company with name termination date |
| 2024-10-04 | AA | accounts | accounts with accounts type full |
| 2024-04-26 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2023-10-13 | AA | accounts | accounts with accounts type full |
| 2023-07-31 | CH01 | officers | change person director company with change date |
| 2023-04-23 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2022-12-29 | AA | accounts | accounts with accounts type full |
| 2022-04-14 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2022-04-14 | TM01 | officers | termination director company with name termination date |
| 2022-04-14 | TM01 | officers | termination director company with name termination date |
| 2021-12-21 | AAMD | accounts | accounts amended with accounts type full |
| 2021-12-15 | AA | accounts | accounts with accounts type total exemption full |
| 2021-04-28 | CH04 | officers | change corporate secretary company with change date |
Credit score
Altman Z″ (private-firm) · reference 2020-12-31
5.19
SAFE
Altman Z″
- Working capital / Total assets 0.445 × 6.56 = +2.92
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.112 × 6.72 = +0.76
- Book equity / Total liabilities 1.446 × 1.05 = +1.52
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory