DISCOVERED BRANDS LIMITED
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Next accounts due
2027-04-30 (in 11mo)
Last filed for 2025-07-31
Confirmation statement due
2026-10-11 (in 5mo)
Last made up 2025-09-27
Watchouts
None on the register
Cash
£2M
+22.4% highest in 3 filed years
Net assets
£4M
+33.3% highest in 3 filed years
Employees
6
+20% highest in 3 filed years
Profit before tax
—
Period ending 2022-07-31
Name history
Renamed 1 time since incorporation
- DISCOVERED BRANDS LIMITED 2014-08-20 → present
- HAWKEYE DISTRIBUTION LIMITED 2009-07-06 → 2014-08-20
Cash
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · latest reflected 2022-07-31
Latest accounts filed cover 2025-07-31; financial figures currently reflect up to 2022-07-31.
| Metric | Trend | 2020-07-31 | 2021-07-31 | 2022-07-31 |
|---|---|---|---|---|
| Turnover | — | — | — | |
| Operating profit | — | — | — | |
| Profit before tax | — | — | — | |
| Net profit | — | — | — | |
| Cash | £932,043 | £1,923,312 | £2,354,074 | |
| Total assets less current liabilities | £1,781,755 | £2,946,122 | £3,927,169 | |
| Net assets | — | — | — | |
| Equity | £1,781,755 | £2,946,122 | £3,927,169 | |
| Average employees | 4 | 5 | 6 | |
| Wages | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Thomas Alexander & Co Ltd
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CHARALAMBOUS, Zacharias | Director | 2009-07-06 | Jul 1981 | British |
| DASANI, Romi | Director | 2023-08-01 | Oct 1987 | British |
| MURPHY, Kevin | Director | 2025-08-15 | Apr 1971 | American |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DEMETRIOU, Danielle | Director | 2016-04-06 | 2025-08-15 |
| DEMETRIOU, Danielle | Director | 2009-08-12 | 2011-12-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Zacharias Charalambous | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2016-07-06 | Active |
| Mrs Danielle Demetriou | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 71 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-09-01 MA Memorandum articles
- 2025-09-01 RESOLUTIONS Resolution
- 2025-09-01 RESOLUTIONS Resolution
- 2025-07-10 RESOLUTIONS Resolution
- 2025-07-10 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-23 | AA | accounts | Accounts with accounts type full | |
| 2025-09-27 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-09-11 | SH10 | capital | Capital variation of rights attached to shares | |
| 2025-09-09 | SH01 | capital | Capital allotment shares | |
| 2025-09-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-01 | MA | incorporation | Memorandum articles | |
| 2025-09-01 | SH08 | capital | Capital name of class of shares | |
| 2025-09-01 | SH02 | capital | Capital alter shares subdivision | |
| 2025-09-01 | RESOLUTIONS | resolution | Resolution | |
| 2025-09-01 | RESOLUTIONS | resolution | Resolution | |
| 2025-08-12 | CH01 | officers | Change person director company with change date | |
| 2025-08-12 | CH01 | officers | Change person director company with change date | |
| 2025-08-12 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-08-12 | CH01 | officers | Change person director company with change date | |
| 2025-07-10 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-10 | MA | incorporation | Memorandum articles | |
| 2025-06-18 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-06-16 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 20
- Capital events
- 4
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2021 → FY2022 · period ending 2022-07-31 vs 2021-07-31
-
Turnover
—
Not reported
-
Cash
+22.4%
£1,923,312 £2,354,074
highest in 3 filed years
-
Net assets
—
Not reported
-
Employees
+20%
5 6
highest in 3 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers