EMARSYS UK LIMITED

Latest accounts filed cover 2024-12-31; financial figures currently reflect up to 2021-12-31.

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 101

Reporting scope

Standalone (parent only)

Auditor

BDO LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The Company has recognised a loss after tax of £3,798,117 for the year ended 31 December 2024 (2023: loss £542,747), and as at that date, shows net current liabilities of £2,114,049. The Company can further rely on the financial support of its parent company Emarsys eMarketing Systems GmbH, which has provided the Company with a letter of support undertaking to provide the Company with financial support until 31 December 2026 to enable the Company to fulfil its liabilities as they fall due, if required, and not to call for settlement of any amounts it owes to the parent company or its subsidiaries where to do so would place the Company in an insolvent position. The directors are not aware of any facts indicating that the financial support of the holding company will not be forthcoming and are thus of the opinion that there is sufficient funding available to enable the Company to meet its obligations as they fall due.”

Significant events

• “The Company's turnover for the financial year ended 31 December 2024 was £31.6 million (2023: £31.3 million), representing a modest increase of 0.8% year-on-year. This stability in revenue reflects continued customer retention and market demand, although it was insufficient to offset a decline in profitability.”
• “The company reported a gross margin of -2% in 2024 (2023: 6%). This significant deterioration was primarily driven by increased cost of sales, potentially due to inflationary pressures, supply chain inefficiencies and commercial pricing constraints.”
• “The operating loss for the year amounted to £3.9 million (2023: £0.6 million loss), reflecting a year-on-year deterioration of £3.3 million. This was driven by the negative gross margin and a largely fixed cost base, resulting in substantial operational underperformance.”
• “Investment in customer marketing, where we run events for existing clients, continues to be a priority with quarterly events being run in our office. These are fantastic opportunities to keep our clients close, engaged and excited about our product roadmap.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

5

last 12 months

Capital events

0

last 24 months

Officers appointed

1

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  +11.1%

  £25,267,431 → £28,064,899

• Cash

  +224.4%

  £1,170,158 → £3,796,310

• Net assets

  +84.6%

  £1,524,621 → £2,814,672

• Employees

  -9.3%

  107 → 97

• Operating profit

  -53.9%

  £3,717,389 → £1,713,104

• Profit before tax

  -54.9%

  £3,672,347 → £1,657,540

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers