UK Companies House feature
EMARSYS UK LIMITED
Cash
£4M
+224.4% vs 2020
Net assets
£3M
+84.6% vs 2020
Employees
97
-9.3% vs 2020
Profit before tax
£2M
-54.9% vs 2020
Profile
- Company number
- 06892602
- Status
- Active
- Incorporation
- 2009-04-30
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62030
Net assets
3-year trend · vs UK AI & Enterprise SaaS median
Accounts
3-year trend · latest 2021-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 |
|---|---|---|---|---|
| Turnover | — | £25,267,431 | £28,064,899 | |
| Operating profit | — | £3,717,389 | £1,713,104 | |
| Profit before tax | — | £3,672,347 | £1,657,540 | |
| Net profit | — | £3,060,643 | £1,290,051 | |
| Cash | — | £1,170,158 | £3,796,310 | |
| Total assets less current liabilities | — | £4,770,481 | £2,865,052 | |
| Net assets | — | £1,524,621 | £2,814,672 | |
| Equity | -£1,717,097 | £1,524,621 | £2,814,672 | |
| Average employees | — | 107 | 97 | |
| Wages | — | — | — |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company has recognised a loss after tax of £3,798,117 for the year ended 31 December 2024 (2023: loss £542,747), and as at that date, shows net current liabilities of £2,114,049. The Company can further rely on the financial support of its parent company Emarsys eMarketing Systems GmbH, which has provided the Company with a letter of support undertaking to provide the Company with financial support until 31 December 2026 to enable the Company to fulfil its liabilities as they fall due, if required, and not to call for settlement of any amounts it owes to the parent company or its subsidiaries where to do so would place the Company in an insolvent position. The directors are not aware of any facts indicating that the financial support of the holding company will not be forthcoming and are thus of the opinion that there is sufficient funding available to enable the Company to meet its obligations as they fall due.”
Significant events
- “The Company's turnover for the financial year ended 31 December 2024 was £31.6 million (2023: £31.3 million), representing a modest increase of 0.8% year-on-year. This stability in revenue reflects continued customer retention and market demand, although it was insufficient to offset a decline in profitability.”
- “The company reported a gross margin of -2% in 2024 (2023: 6%). This significant deterioration was primarily driven by increased cost of sales, potentially due to inflationary pressures, supply chain inefficiencies and commercial pricing constraints.”
- “The operating loss for the year amounted to £3.9 million (2023: £0.6 million loss), reflecting a year-on-year deterioration of £3.3 million. This was driven by the negative gross margin and a largely fixed cost base, resulting in substantial operational underperformance.”
- “Investment in customer marketing, where we run events for existing clients, continues to be a priority with quarterly events being run in our office. These are fantastic opportunities to keep our clients close, engaged and excited about our product roadmap.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
1 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| VIOLARIS, Stephen | Director | 2026-03-31 | Mar 1986 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARLOW, Heath | Director | 2022-01-21 | 2025-03-28 |
| COLEMAN, Grant Andrew, Mr. | Director | 2021-01-26 | 2022-01-21 |
| DOTANI, Aman | Director | 2009-04-30 | 2014-05-20 |
| FULLERTON, Andrew | Director | 2017-10-11 | 2021-01-26 |
| HAGOS, Daniel | Director | 2025-03-28 | 2026-03-31 |
| LEDGERWOOD, Steven | Director | 2013-08-29 | 2018-01-16 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sap Se | Corporate entity | Significant influence | 2020-11-04 | Active |
| Mr Josef Ahorners | Individual | Shares 50–75%, Voting 50–75% | 2016-04-06 | Ceased 2020-11-04 |
| Emarsys Emarketing Systems Ag | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2016-04-06 |
| Emarsys Emarketing Systems Gmbh | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 68 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-04-02 | AP01 | officers | appoint person director company with name date |
| 2026-03-31 | TM01 | officers | termination director company with name termination date |
| 2025-10-06 | AA | accounts | accounts with accounts type full |
| 2025-05-17 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2025-05-16 | CH01 | officers | change person director company with change date |
| 2025-04-01 | AP01 | officers | appoint person director company with name date |
| 2025-04-01 | TM01 | officers | termination director company with name termination date |
| 2025-01-06 | AA | accounts | accounts with accounts type full |
| 2024-05-14 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-01-11 | AA | accounts | accounts with accounts type full |
| 2023-05-26 | AAMD | accounts | accounts amended with accounts type full |
| 2023-05-15 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2022-10-19 | AA | accounts | accounts with accounts type full |
| 2022-05-13 | CS01 | confirmation-statement | confirmation statement with updates |
| 2022-01-24 | AP01 | officers | appoint person director company with name date |
| 2022-01-24 | TM01 | officers | termination director company with name termination date |
| 2021-11-10 | PSC02 | persons-with-significant-control | notification of a person with significant control |
| 2021-11-09 | PSC07 | persons-with-significant-control | cessation of a person with significant control |
| 2021-11-09 | PSC02 | persons-with-significant-control | notification of a person with significant control |
| 2021-11-05 | PSC05 | persons-with-significant-control | change to a person with significant control |
Credit score
Altman Z″ (private-firm) · reference 2021-12-31
3.15
SAFE
Altman Z″
- Working capital / Total assets 0.257 × 6.56 = +1.69
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.161 × 6.72 = +1.08
- Book equity / Total liabilities 0.360 × 1.05 = +0.38
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory