UK Companies House feature
PURPLE WIFI LIMITED
Cash
£2M
-16% vs 2024
Net assets
-£24M
+3.5% vs 2024
Employees
76
+8.6% vs 2024
Profit before tax
£836K
+210.8% vs 2024
Profile
- Company number
- 06444980
- Status
- Active
- Incorporation
- 2007-12-04
- Last accounts made up
- 2025-01-31
- Account category
- FULL
- Primary SIC
- 62090
Net assets
6-year trend · vs UK AI & Enterprise SaaS median
Accounts
6-year trend · latest 2025-01-31
| Metric | Trend | 2020-01-31 | 2021-01-31 | 2022-01-31 | 2023-01-31 | 2024-01-31 | 2025-01-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £10,872,072 | £12,564,933 | |
| Operating profit | — | — | — | — | -£247,909 | £1,359,891 | |
| Profit before tax | — | — | — | — | -£754,310 | £835,531 | |
| Net profit | — | — | — | — | -£377,848 | £858,994 | |
| Cash | £459,689 | £976,144 | £1,760,364 | £1,741,725 | £1,990,234 | £1,671,229 | |
| Total assets less current liabilities | -£2,383,949 | -£1,782,122 | -£1,004,358 | -£2,569,659 | -£4,506,311 | -£2,968,310 | |
| Net assets | -£18,083,230 | -£18,817,624 | -£21,048,953 | -£24,334,080 | -£24,711,928 | -£23,852,934 | |
| Equity | -£18,083,230 | -£18,817,624 | -£21,048,953 | -£24,334,080 | -£24,711,928 | -£23,852,934 | |
| Average employees | 103 | 83 | 88 | 88 | 70 | 76 | |
| Wages | — | — | — | — | £4,600,124 | £5,156,390 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PM+M Solutions for Business LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. The Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future, and at least for the next 12 months from the date of approval of these financial statements. This assessment is supported by the following key factors: Current Profitability: Purple WiFi Limited has returned to profitability, reporting an adjusted EBITDA profit of £1.38m for the year ended 31 January 2025. This reflects a sustainable business model underpinned by strong recurring revenues and operational efficiencies. Positive Cash Flow Forecasts: Internal forecasts and cash flow projections indicate that the Company will maintain sufficient liquidity throughout the forecast period. Financial controls are robust and the Company regularly reviews its financial position to ensure continued operational efficiency. Supportive Shareholder Base: The Company benefits from a strong and supportive shareholder base which provides a foundation of financial stability and access to further equity investment should the need arise. Considering these factors, the Directors are confident that Purple WiFi Limited has the financial resources and external support necessary to meet its liabilities as they fall due and to continue its operations for the future.”
Significant events
- “revenues for the year increase year on year from £10.9m to £12.6m, representing a growth of 15.6%”
- “made the decision to reduce headcount by approximately 20%”
- “company generated a profit at adjusted EBITDA level of £1.38m in the year, a significant improvement from modest loss of £230k recorded in the previous year”
- “continued to work closely with, and strengthen our relationships with leading global Service Providers, such as Verizon, AT&T, BT and Telmex”
- “Product development...focused on continued building of a new generation of our wayfinding product with enhanced accuracy and a much-improved user experience, alongside this have invested in our core WiFi offering with investment into the platform”
- “end of the financial year also saw us start focussing on the Purple ConneX app build; Purple ConneX will allow users to connect to Wi-Fi seamlessly and securely via a simple, user friendly app”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
2 active · 7 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LEE, Peter Francis | Director | 2016-04-27 | Mar 1971 | British |
| WHEELDON, Gavin Lloyd | Director | 2012-08-24 | May 1976 | British |
Show 7 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BAILEY, Ian Frank | Secretary | 2007-12-04 | 2012-08-24 |
| BAILEY, Ian Frank | Director | 2007-12-04 | 2012-08-24 |
| BOSSONS, Shaun Ronald | Director | 2021-05-27 | 2025-11-27 |
| EVANS, Simon Andrew | Director | 2015-09-30 | 2016-04-27 |
| OLIVER, John Paul | Director | 2018-07-09 | 2021-05-27 |
| RATCLIFFE, Simon Richard | Director | 2012-08-24 | 2015-09-30 |
| WILLIAMS, Stephen Glynn | Director | 2007-12-04 | 2012-11-26 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| So Purple Group Ltd | Corporate entity | Significant influence | 2016-04-06 | Active |
Filing timeline
Last 20 of 80 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2025-12-12 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2025-11-27 | TM01 | officers | termination director company with name termination date |
| 2025-10-31 | AA | accounts | accounts with accounts type full |
| 2024-12-13 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2024-08-23 | AA | accounts | accounts with accounts type total exemption full |
| 2024-01-12 | MR04 | mortgage | mortgage satisfy charge full |
| 2023-12-10 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2023-10-26 | AA | accounts | accounts with accounts type total exemption full |
| 2023-09-25 | PSC02 | persons-with-significant-control | notification of a person with significant control |
| 2023-09-21 | PSC09 | persons-with-significant-control | withdrawal of a person with significant control statement |
| 2023-03-06 | AD01 | address | change registered office address company with date old address new address |
| 2022-12-02 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2022-08-02 | AA | accounts | accounts with accounts type total exemption full |
| 2022-07-28 | MR05 | mortgage | mortgage charge whole release with charge number |
| 2022-01-14 | AD01 | address | change registered office address company with date old address new address |
| 2022-01-14 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2021-07-07 | MA | incorporation | memorandum articles |
| 2021-07-07 | RESOLUTIONS | resolution | resolution |
| 2021-07-07 | MA | incorporation | memorandum articles |
| 2021-07-05 | AA | accounts | accounts with accounts type total exemption full |
Credit score
Altman Z″ (private-firm) · reference 2025-01-31
-3.00
DISTRESS
Altman Z″
- Working capital / Total assets -0.604 × 6.56 = -3.96
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets 0.272 × 6.72 = +1.83
- Book equity / Total liabilities -0.827 × 1.05 = -0.87
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory