UK Companies House feature
OPTIMIZELY LTD
Cash
£256K
-45.9% vs 2023
Net assets
-£20M
-6.7% vs 2023
Employees
168
+5% vs 2023
Profit before tax
-£1M
+66% vs 2023
Profile
- Company number
- 06060169
- Status
- Active
- Incorporation
- 2007-01-22
- Last accounts made up
- 2024-12-31
- Account category
- FULL
- Primary SIC
- 62090
Net assets
10-year trend · vs UK AI & Enterprise SaaS median
Accounts
10-year trend · latest 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | £9,221,210 | — | £10,713,777 | — | £10,830,040 | — | £15,743,140 | — | £21,917,000 | £25,293,803 | |
| Operating profit | -£390,104 | — | -£11,056,723 | — | -£2,701,594 | — | -£5,622,605 | — | -£5,112,869 | -£2,278,347 | |
| Profit before tax | -£441,682 | — | -£10,744,456 | — | -£1,891,850 | — | -£4,724,715 | — | -£3,690,939 | -£1,253,593 | |
| Net profit | -£444,005 | — | -£10,744,456 | — | -£1,894,173 | — | -£4,724,715 | — | -£3,690,939 | -£1,353,452 | |
| Cash | £180,814 | £180,814 | £361,623 | £361,623 | £224,934 | £224,934 | £90,540 | £90,540 | £473,481 | £256,201 | |
| Total assets less current liabilities | £3,854,793 | — | -£6,181,196 | — | -£7,615,201 | — | -£12,053,917 | — | -£15,677,082 | -£16,942,042 | |
| Net assets | £596,224 | — | -£9,438,765 | — | -£10,872,770 | — | -£15,311,486 | — | -£18,934,651 | -£20,199,611 | |
| Equity | £753,015 | £753,015 | -£9,629,915 | -£9,629,915 | -£10,872,770 | -£10,872,770 | -£15,311,486 | -£15,311,486 | -£18,934,651 | -£20,199,611 | |
| Average employees | 72 | — | 95 | — | 105 | — | 156 | — | 160 | 168 | |
| Wages | £5,139,131 | — | £6,851,259 | — | £9,030,940 | — | £14,367,909 | — | £15,926,638 | £16,780,559 |
Values shown as filed in iXBRL accounts. — indicates the figure was not present in the extracted filing (either not filed under that concept or absent from the period). About these numbers
Audit & accounting basis
From AI-extracted PDF accounts
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- ZEDRA Corporate Reporting Services (UK) Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company has received written confirmation from its parent company, Epsilon Group New Holdings Limited, that it will continue to provide financial support for a period of at least 12 months from the date of signing these financial statements. In assessing the Company's ability to continue as a going concern, the directors have considered the availability of financing from the parent company and are confident the Company will be able to meet its liabilities as they fall due. For these reasons, the directors continue to prepare the financial statements on a going concern basis.”
Auditor / going-concern / subsidiary information is extracted from the PDF version of the latest annual accounts and is not tagged in iXBRL. About these numbers
People
3 active · 13 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BRODIES SECRETARIAL SERVICES LIMITED | Corporate Secretary | 2016-08-30 | — | — |
| BAYLISS, Christopher | Director | 2022-10-17 | Nov 1958 | Australian |
| JOHNSON, Myles Anthony | Director | 2017-06-09 | Jan 1973 | British |
Show 13 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DODDY, Roger Michael | Secretary | 2007-01-22 | 2016-08-30 |
| YEUNG, Peter Pak-Shum | Secretary | 2016-08-30 | 2022-10-17 |
| INCORPORATE SECRETARIAT LIMITED | Corporate Nominee Secretary | 2007-01-22 | 2007-01-22 |
| ATZBERGER, Alexander | Director | 2019-12-01 | 2026-01-02 |
| BRIMS, John Charles Roy | Director | 2016-08-30 | 2017-06-09 |
| BROWN, Roger Dean | Director | 2007-01-22 | 2016-08-30 |
| DODDY, Roger Michael | Director | 2007-01-22 | 2009-02-20 |
| DUFFELL, Mark Antony | Director | 2016-08-30 | 2019-04-26 |
| ESIRI, Mark Leslie Vivian | Director | 2009-02-04 | 2016-08-30 |
| EVANS-LOMBE, Nick Edward | Director | 2013-01-22 | 2016-08-30 |
| WHEELER, Belinda Christian | Director | 2012-11-15 | 2016-08-30 |
| YEUNG, Peter Pak-Shum | Director | 2019-04-26 | 2022-10-17 |
| INCORPORATE DIRECTORS LIMITED | Corporate Nominee Director | 2007-01-22 | 2007-01-22 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Jeff Horing | Individual | Significant influence | 2018-10-09 | Ceased 2026-02-05 |
| Endeavour Acquisition Uk Limiited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-11-04 | Ceased 2018-10-09 |
| Venrex General Partner Limited As General Partner Of Venrex Lp | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2016-11-04 |
Filing timeline
Last 20 of 160 total filings
| Date | Type | Category | Description |
|---|---|---|---|
| 2026-02-16 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2026-02-09 | TM01 | officers | termination director company with name termination date |
| 2026-02-06 | CH01 | officers | change person director company with change date |
| 2026-02-05 | CH01 | officers | change person director company with change date |
| 2026-02-05 | PSC07 | persons-with-significant-control | cessation of a person with significant control |
| 2026-02-05 | PSC08 | persons-with-significant-control | notification of a person with significant control statement |
| 2025-09-26 | AA | accounts | accounts with accounts type full |
| 2025-01-23 | CS01 | confirmation-statement | confirmation statement with no updates |
| 2025-01-23 | CH01 | officers | change person director company with change date |
| 2024-12-10 | AD01 | address | change registered office address company with date old address new address |
| 2024-11-02 | MR04 | mortgage | mortgage satisfy charge full |
| 2024-10-30 | MR01 | mortgage | mortgage create with deed with charge number charge creation date |
| 2024-09-25 | AA | accounts | accounts with accounts type full |
| 2024-01-23 | CS01 | confirmation-statement | confirmation statement with updates |
| 2024-01-22 | CH01 | officers | change person director company with change date |
| 2023-08-17 | AA | accounts | accounts with accounts type full |
| 2023-01-23 | CS01 | confirmation-statement | confirmation statement with updates |
| 2023-01-17 | CERTNM | change-of-name | certificate change of name company |
| 2022-10-19 | TM02 | officers | termination secretary company with name termination date |
| 2022-10-18 | AP01 | officers | appoint person director company with name date |
Credit score
Altman Z″ (private-firm) · reference 2024-12-31
-6.19
DISTRESS
Altman Z″
- Working capital / Total assets -0.767 × 6.56 = -5.03
- Retained earnings / Total assets 0.000 × 3.26 = +0.00
- EBIT / Total assets -0.099 × 6.72 = -0.67
- Book equity / Total liabilities -0.468 × 1.05 = -0.49
Bands: > 2.6 safe · 1.1–2.6 grey · < 1.1 distress. Z″ is a public-formula baseline, not a substitute for adverse-data signals (CCJs, charges, gazette notices) — those land in a later pass.
Activity Score
Filings velocity, capital events, officer churn, accounts trajectory