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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-02-16 (in 9mo)

Last made up 2026-02-02

Watchouts

None on the register

Name history

Renamed 1 time since incorporation

  1. VMLY&R KOL INSIGHTS & DIGITAL SOLUTIONS LIMITED 2022-03-17 → present
  2. SYSTEM ANALYTIC LIMITED 2006-01-10 → 2022-03-17

Accounts

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
PricewaterhouseCoopers LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“After making enquiries, the Directors have a reasonable expectation that the company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements. The company is a subsidiary of WPP plc and is therefore subject to the overall WPP plc financing arrangements. The company has received a letter of support from WPP Jubilee Limited, an intermediate parent entity, to provide adequate financial support to the company for a period of no less than 12 months from the date of this financial report to enable the company to meet its debts as and when they fall due. The Directors therefore continue to adopt the going concern basis of accounting in preparing the financial statements.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 4 resigned

Name Role Appointed Born Nationality
SINGHVI, Sanjay, Dr Secretary 2016-02-29
SABEL, Claire Director 2018-01-18 May 1965 British
SINGHVI, Sanjay, Dr Director 2006-01-10 Jul 1970 British
Show 4 resigned officers
Name Role Appointed Resigned
SINGHVI, Danusha Secretary 2006-01-10 2015-12-15
GOLDMAN, Ellen Tracy Director 2015-12-15 2018-02-28
MAXWELL-JACKSON, Crispin Fox Director 2015-12-15 2017-05-31
SINGHVI, Danusha Director 2006-01-10 2015-12-15

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Wpp Group (Uk) Ltd Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Active

Filing timeline

Last 20 of 66 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2022-03-17 CERTNM Certificate change of name company PDF
Date Type Category Description
2026-02-11 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-12-22 AA accounts Accounts with accounts type full
2025-02-05 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-07-23 AA accounts Accounts with accounts type full
2024-02-16 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-10-19 AA accounts Accounts with accounts type full
2023-02-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-10-06 AA accounts Accounts with accounts type full
2022-03-17 CERTNM change-of-name Certificate change of name company PDF
2022-01-28 CS01 confirmation-statement Confirmation statement with no updates PDF
2021-09-16 AA accounts Accounts with accounts type full
2021-06-08 AA accounts Accounts with accounts type full
2021-03-24 PSC05 persons-with-significant-control Change to a person with significant control PDF
2021-03-24 CS01 confirmation-statement Confirmation statement with updates PDF
2020-02-06 CS01 confirmation-statement Confirmation statement with no updates PDF
2019-12-02 AA accounts Accounts with accounts type full
2019-01-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2019-01-17 AD01 address Change registered office address company with date old address new address PDF
2018-10-01 AA accounts Accounts with accounts type full
2018-09-03 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

Latest filed period vs the prior one

Accounts are PDF-filed; numeric extraction for this statement type (this accounts) is not yet supported in StatDesk. See the Companies House filing for the underlying figures.

Official Companies House page